Swivler

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Swivler Inc.
Private
Industry Sporting goods
Founded 2002
Headquarters Woodland, Washington
Key people
Rick Albert White, Founder
Products Snowboard equipment, apparel, accessories
Number of employees
47 (2008)
Website http://www.swivler.com/

Swivler is a manufacturer of snowboard bindings, snowboard binding rotating devices, LBEV (load bearing equipment vest) and accessories. The company headquarters is in Woodland, Washington.

Company overview[edit]

Swivler built a snowboard binding rotating device. Swivler products are marketed worldwide - mainly in North America, Europe and Australia.[1][2]

History[edit]

In 2002 Rick A. White invented a snowboard binding rotating device to minimize the torque force that occurs when a snowboarder has one foot out of the binding and one locked on the board. The rotating device allows the snowboarder to turn the locked foot straight into the direction of the tip of the snowboard without removing his boot from the boot binding.[3] In 2004 the invention was first introduced on the SIA fare. In 2007 the rotating mechanism was implemented into a snowboard strap-in binding.[4]

Marketing/Promotion[edit]

In order to attract rider interest, Swivler sponsors riders and events.

Technology[edit]

Rotatable binding conversion apparatus (US Patent 6,575,489 B1)

References[edit]