|Commenced operations||June 20, 2018|
|AOC #||Canada 18771 United States 5OOF541F|
|Headquarters||Calgary, Alberta, Canada|
Swoop is a Canadian ultra low-cost carrier (ULCC) owned by WestJet. It was officially announced on September 27, 2017, and began flights on June 20, 2018. The airline is based in Calgary, Alberta and was named after WestJet's desire to "swoop" (or jump) into the Canadian market with a new business model. Shortly after launch, WestJet announced that Swoop would not be based in Calgary, but in another nearby market like Edmonton, Abbotsford, Hamilton or Winnipeg.  On February 1, 2018, Swoop officially began selling tickets to the public, announcing John C. Munro Hamilton International Airport as their main hub and Edmonton International Airport as their western hub.
In April 2017, WestJet announced that it was planning to launch a new airline to enter the growing ultra low-cost carrier (ULCC) market and compete against NewLeaf (now Flair Airlines). The airline was planned to launch in late 2017, but in August 2017 it was delayed to June 2018 after switching to a lower-cost booking system. The delay also allowed WestJet to reconfigure aircraft for Swoop over the spring 2018 season. 
Swoop was officially announced on September 27, 2017, and was expected to have base fares 40% lower than WestJet's fares. It was announced that Swoop would launch with six Boeing 737-800 aircraft. Tickets first became available for sale on February 1, 2018.
On June 20, 2018 Swoop officially launched with two Boeing 737-800 aircraft in its fleet. The first flight was from John C. Munro Hamilton International Airport to Abbotsford International Airport, with passengers paying an average of $103 for the flight. Winnipeg James Armstrong Richardson International Airport, Edmonton International Airport, and Halifax Stanfield International Airport were also launch destinations. The fleet of 2 aircraft was planned to be expanded to 6 by the end of 2018 and to 10 in 2019.
On August 2, 2018, Swoop announced that it was to become the first Canadian ultra low-cost airline to fly to the United States, launching service to Las Vegas, Phoenix (Mesa), Tampa, Orlando, and Fort Lauderdale throughout the month of October 2018. However, prior to launching service in October, Swoop announced service to four more Mexican and Caribbean destinations launching in December 2018 and January 2019; Puerto Vallarta, Montego Bay, Cancun and Mazatlan. On October 20, 2018, Swoop delayed launch of American flights until October 27, 2018 due to a lack of U.S. approval. Starting April and May 2019, Swoop began launching service to London and Kelowna. On June 24th, 2019, Swoop announced Los Cabos as a new destination launching in November 2019.
Swoop operates a fleet composed entirely of Boeing 737 Next Generation aircraft, specifically the Boeing 737-800. Swoop plans to operate a fleet of six aircraft in 2018, scaling up to 10 aircraft by spring 2019.
|Boeing 737-800||7||0||189||39 seats with extra legroom|
Swoop's current fleet is equipped with Recaro BL3520 leather seats and pink antimacassars over the headrests. Each seat includes a tray-table, seat pocket, an adjustable headrest, and movable armrests (except in row 1).
Swoop's fleet of aircraft are painted with the Swoop logo large across the fuselage, and a pink tail with a white line leading up to a silhouette of an aircraft. The winglets are painted in a similar pattern to the tail, pink with a white stripe through it. This pattern is the same on the inside and outside of the winglets. Each aircraft is given a name painted in pink below the windows of the cockpit on both sides of the aircraft. The current names for Swoop's aircraft are:
In-flight entertainment, WiFi, and in-seat power
Swoop offers in-flight entertainment and internet through their mobile app. The Swoop app can be accessed on any web-based mobile device, including phones, tablets and laptops. The in-flight entertainment portion of the app is called "Swoop Stream". Through Swoop Stream, guests are able to watch the latest movies and television shows streaming on Swoop flights. However, effective March 1, 2019, Swoop began removing the free in-flight entertainment services from its fleet of Boeing 737 NG aircraft. Swoop continues to offer internet on all flights; the internet can be accessed through Swoop Stream and is available for a fee based on time. 
Swoop's fleet is equipped with AC power and USB ports at every seat on each of their aircraft.
Swoop focuses on point-to-point flying, not offering connections. In terms of destinations, Swoop's biggest hub is John C. Munro Hamilton International Airport, offering service to almost all destinations. Swoop's western base is Edmonton International Airport. Some destinations, such as Sangster International Airport are served seasonally. Swoop has an agreement with travel company Sunwing that allows passengers out of Hamilton, London, Abbotsford, Winnipeg and Edmonton to book Sunwing vacation packages with Swoop flights.
The current destinations are:
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