Syndicate (song)

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"Syndicate"
The Fray Syndicate (single cover).jpg
Single by The Fray
from the album The Fray
Released January 12, 2010 (airplay)
Recorded 2008
Genre Pop rock
Length 3:32
Label Epic
Writer(s) Isaac Slade and Joe King
Producer(s) Mike Flynn and Aaron Johnson
The Fray singles chronology
"Heartless"
(2009)
"Syndicate"
(2010)
"Heartbeat"
(2011)

Syndicate is a song by Denver-based rock band the Fray. It is the opening track and the third single from their eponymous second studio album. It was released on January 12, 2010, for radio airplay, while the music video was released on February 9, 2010. Despite a generally positive critical reception, the song is the lowest charting single from the album.

Critical reception[edit]

AbsolutePunk stated the song had "a winning piano line" and commented upon its musical style, saying it "pushed out into a grander, denser sound than found before."[1] Sputnikmusic called it an "uplifting opener."[2]

Music video[edit]

The music video, directed by Mark Pellington, premiered on February 9, 2010, on Yahoo! Music.[3] The video is abstract in concept. It makes use of the multiple exposure technique: most scenes feature the band members' faces overlapping, rather than showing each of them individually. However, a few scenes do show the band members performing separately. Various miscellaneous objects and people are interspersed in the sequences, while the entire video is set against a glittering blood red and yellow background.[4] This is the second time Pellington is working with the band; he had earlier directed a video for "How to Save a Life" in 2007.

The music video uses the "Radio Remix Version" of the song which adds extra vocals towards the end of the song, although the length of the remix is the same as that of the album version.

Chart performance[edit]

"Syndicate" debuted at #25 on the Hot Adult Top 40 Tracks chart in the week ending January 17, 2010. After a slow climb, it peaked at #16 on the chart 11 weeks later, in the week ending April 11, 2010.[5] The song also charted at #40 on the Pop Songs chart (their lowest position on the chart till date); it entered the chart on the week ending March 13, 2010 and dropped out the next week.[6] It became the second single in the band's career to miss the Billboard Hot 100 chart (the other being "All at Once").

Chart positions[edit]

Chart (2010) Peak
position
US Adult Alternative Songs (Billboard)[7] 20
US Adult Top 40 (Billboard)[8] 16
US Mainstream Top 40 (Billboard)[9] 40

References[edit]

  1. ^ "The Fray - Album Review". AbsolutePunk.com. Retrieved April 9, 2010. 
  2. ^ "The Fray - Album Review". Sputnikmusic.com. Retrieved 9 April 2010. 
  3. ^ "Syndicate music video out now". thefray.net. Retrieved 9 February 2010. 
  4. ^ The Fray - Syndicate - Making the Video. YouTube.com. Retrieved 19 March 2010. 
  5. ^ "The Fray - Artist History". Billboard.com. Retrieved 17 April 2010. 
  6. ^ "The Fray - Artist History". Billboard.com. Retrieved 17 April 2010. 
  7. ^ "The Fray – Chart history" Billboard Adult Alternative Songs for The Fray. Retrieved October 19, 2011.
  8. ^ "The Fray – Chart history" Billboard Adult Pop Songs for The Fray. Retrieved October 19, 2011.
  9. ^ "The Fray – Chart history" Billboard Pop Songs for The Fray. Retrieved October 19, 2011.