Syrup (novel)

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MaxxBarry Syrup.jpg
First edition cover
Author Maxx Barry
Country Australian
Language English
Genre Satirical novel
Publisher Viking Press
Publication date
July 1999
Media type Print (Hardback & Paperback)
Pages 320 pp (first edition, hardback)
ISBN 0-670-88640-8 (first edition, hardback)
OCLC 40408909
813/.54 21
LC Class PS3552.A7424 S97 1999
Followed by Jennifer Government

Syrup is a novel written by Max Barry under the pseudonym Maxx Barry, which satirizes consumerism and marketing techniques. It is Barry's debut novel, published in 1999, and adapted into a movie in 2013.

Main Characters[edit]

  • Scat - Protagonist, a recent marketing graduate, the original creator of Fukk.
  • Sneaky Pete - Antagonist, Scat's college friend, former roommate, and eventual boss.
  • 6 - Scat's partner and love interest, a marketing executive.
  • Cindy - Scat's on again off again girlfriend, later named Babe-A-Licious.
  • Tina - 6's roommate, a film student.


Set in the present day, a young marketing graduate named Scat comes up with an idea for a new product for Coca-Cola called 'Fukk'. This causes him to go to Coca-Cola to sell his idea for $3 million, but he finds that Sneaky Pete has already claimed the trademark in a backstabbing move. This then leads him to leave his apartment with Sneaky Pete and move in with Cindy. Cindy eventually throws him out and he goes to live with 6 and Tina while managing the summer marketing campaign for Coca-Cola. He eventually succeeds with the campaign. After that Scat tries to undermine Sneaky Pete's effort to run a new secret project for Coca-Cola, the first feature length advertising movie.

Coca-Cola Blāk[edit]

In 2006 Coca-Cola introduced a coffee-flavored soft drink called Coca-Cola Blāk. It was first released in France in a black can. Barry commented on the similarities of this and his fictional Coca-Cola Fukk from the novel on his blog.[1]

Release details[edit]


  1. ^ Barry, Max (2006-04-10). "Coca-Cola Stole My Brain". Retrieved 2008-08-22. 

External links[edit]

  • Syrup at Max Barry's website