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Tío Pepe (named after one of the founders' uncles) is a brand of Sherry. It is best known for its fino style of dry sherry made from the palomino grape. The Tio Pepe brand is owned by the González Byass Sherry house.  
Tio Pepe has based its recent success on promoting itself as a very dry white wine to be served with food, in doing so aiming to differentiate itself from poor quality sherries and their downmarket reputation. The Tio Pepe soleras were established in 1844 and have run uninterrupted since that time.
A Street artist at Puerta del Sol and the Tio Pepe Neon Advertisement photographed at Sunset.
- Juan Pedro Simó (5 July 2010). "175 años de constancia" (in Spanish). El Diario de Jerez. Retrieved 8 May 2014.
- https://www.euroweeklynews.com/news/spanish-news/item/120148-tio-pepe-back-in-madrid Up to 20 people worked in the final touches to put the advertisement in place on the top of number 11, Puerta del Sol, with the help of a crane.
- http://elpais.com/elpais/2014/04/22/inenglish/1398178389_784952.html El País
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