Magenta Telekom

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Magenta Telekom
Founded1977; 46 years ago (1977) (as Telekabel Wien)
1996; 27 years ago (1996) (as max.mobil)
2002; 21 years ago (2002) (as T-Mobile Austria)
Area served
Key people
Rodrigo Diehl (CEO)
ProductsMobile telephony
Wireless broadband
Revenue€1,39 million (2022)[1]
Number of employees
2200 (2023)[1]
ParentDeutsche Telekom

Magenta Telekom (T-Mobile Austria until 6 May 2019[2]) is the second largest mobile and fixed company in Austria. It is owned by Deutsche Telekom. In 2022 it had 5.2 million customers.[3] Its CEO is Rodrigo Diehl since October, 1st 2022.[4]


T-Mobile Austria headquarters in Landstraße, Vienna (July 2005)

The company was founded as max.mobil in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom. In 2002, max.mobil was renamed to T-Mobile Austria. In 2019, there was a merger of the companies UPC Austria and T-Mobile Austria, resulting in Magenta Telekom.[5]

tele.ring acquisition[edit]

In 2005, T-Mobile Austria acquired mobile provider tele.ring from its parent company Western Wireless Corporation for 1.3 billion euros, and transformed it into its own lower-cost flanker brand.[6] The tele.ring branding was discontinued on 23 March 2020.[7]

UPC Austria acquisition[edit]

In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 as Telekabel Wien) from its parent company Liberty Global for 1.9 billion euros.[8] The acquisition was approved by the European Commission on 10 July 2018.[9]

The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.[2]


  1. ^ a b "Das Unternehmen" [The Company] (in German). Magenta Telekom. April 3, 2023.
  2. ^ a b Helmut Spudich (2 August 2018). "Two become one: T-Mobile and UPC make the ultimate promise for Austria's digital future". T-Mobile Austria.
  3. ^ "Magenta Telekom mit positiver Umsatz- und Ergebnisentwicklung im Geschäftsjahr 2022".
  4. ^ Peter Schiefer (4 August 2022). "Rodrigo Diehl folgt ab Oktober 2022 auf Andreas Bierwirth als CEO von Magenta Telekom". Magenta Telekom.
  5. ^ René Bresgen (7 May 2019). "With Magenta Telekom into Austria's Digital Future". Deutsche Telekom.
  6. ^ "T-Mobile gets tele.ring". TeleGeography. 11 August 2005.
  7. ^ "Telekommunikation - tele.ring geht in Magenta auf".
  8. ^ "Liberty Global to sell UPC Austria to T-Mobile". TeleGeography. 22 December 2017.
  9. ^ "EC greenlights T-Mobile acquisition of UPC Austria". Telecompaper. 10 July 2018.