TK Maxx

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TK Maxx
Subsidiary
Industry Retail
Founded 1994
Founder Bernard Cammarata
Headquarters Framingham, Massachusetts, United States
Number of locations
Europe - 515 (April 2017),[1] Australia - 35 (April 2017)[2]
Products Clothing, footwear, bedding and domestics, furniture and giftware
Parent TJX Companies
Website www.tkmaxx.com
TK Maxx on The Headrow in Leeds

TK Maxx, often stylised as "t·k·maxx", is a subsidiary of the American apparel and home goods company TJX Companies based in Framingham, Massachusetts. It uses a slightly different name from that of the TJ Maxx stores in the United States, to avoid confusion with the British retailer T. J. Hughes. TK Maxx stores are operated throughout the United Kingdom, Australia, Ireland, Germany, Poland, Austria and the Netherlands, totalling 515 stores in Europe (up from 407 in December 2014) and 35 in Australia in April 2017.[3]

History[edit]

In 1976, T.J. Maxx was founded in Framingham, Massachusetts, United States, by Bernard Cammarata. The first European store opened in Bristol in 1994.[4] The company modified the name to TK Maxx to avoid "confusion with the established British retail chain T. J. Hughes (which is not affiliated with TJX)".[5]

In 2007, TK Maxx began winding down new store openings within the United Kingdom. Focus was given to revamping older inner city stores, or relocating them. This decision led to the creation of Maxx Maxx, moving from a budget reputation into a large department store format with a wider product range.

Opening of stores in the Netherlands between 1999 and 2001 was not as successful as the company wished.[citation needed] The first store in Germany opened on 4 October 2007 in Lübeck.[6]

In August 2008, TK Maxx opened a store on Kensington High Street, London, England, its first central London store, on a site formerly occupied by Habitat.[7] In the following year, TK Maxx became locked in a dispute over its plans to open a store at Piccadilly Circus, London. It had signed an agreement in February 2009 to occupy a 20,000-square-foot (1,858 m2) unit, formerly used by Virgin Megastores and later Zavvi, with a £1.55 million a year rent.[8]

The freehold to the land is owned by the Crown Estate which had the final decision over allowing the company to move into the unit. The Crown Estate rejected the plans, saying that it did not fit in with the strategy it had for the site, which was meant to give the area an upmarket appeal.[9]

The decision was met with condemnation from publicist Max Clifford, who launched a campaign in conjunction with Look to persuade the Crown Estate to allow the store to open in the unit.[10] A court appeal by TK Maxx against the decision failed;[11] Dutch retailer The Sting took the building as their first store in the United Kingdom.[12]

In March 2009, the TK Maxx e-commerce site was launched, initially selling only handbags, but later also selling other accessories.[13]

In October 2015, the first Dutch store opened in Eindhoven. Followed by two more stores in Groningen and Rotterdam. In 2017, the brand was launched in Australia when it took over the 35 Trade Secret discount department stores. The stores opened in April in Brisbane, Sydney and Melbourne with stores in Cairns, Townsville, Toowoomba, Newcastle, Wollongong, Canberra, Albury, the Sunshine Coast and the Gold Coast by the end of May.[14]

Charity work[edit]

In June 2007, TK Maxx was an active participant of UK Comic Relief, having been the sole retailer of the Red Nose Day T-shirts which generated £2 million for the Comic Relief cause.[15] In June 2009, TK Maxx was again the sole retailer of the Red Nose Day T-shirts, with exclusive designs by Stella McCartney, raising a total of £3,200,589.[16]

For Red Nose Day 2011 each TK Maxx was set a target by the company to raise, for example, £3,000. Each store tries to achieve its target by staff doing tasks e.g. non uniform day, manager job swap, bun sales, official T-shirt sales and many other ideas. Based at the Tamworth store in Staffordshire, long-standing employee Peter Hodkinson raised £31,458 by completing a solo 34 hour car washing marathon. To this day setting not only a company record for fund raising, but also holding the world record for numbers of Vauxhall Omegas cleaned in 24 hours. Peter sadly left the company in August 2017.

TK Maxx also worked with the Woodland Trust by starting to charge for plastic carrier bags in August 2008 and donating the proceeds to the Trust. The proceeds allowed the Woodland Trust to plant 30,000 new trees on a 15 acres (60,703 m2) site near Elmstead Market, Essex. The usage of carrier bags from TK Maxx dropped by 73% since the scheme was launched. At the time, shops usually provided free carrier bags; since 2015 a charge, usually donated to charity, is required by law throughout the United Kingdom. Since 2004 TK Maxx has held a Christmas card recycling scheme in conjunction with the Trust.[17]

TK Maxx also runs a 'Give Up Clothes For Good' campaign, where customers are encouraged to bring in unwanted clothes for Cancer Research UK.[18][19]

In Ireland, TK Maxx actively supports Enable Ireland, a charity which helps provide free services to children with disabilities.[20]

See also[edit]

Notes[edit]

  1. ^ "T.K.Maxx". 
  2. ^ "T.K.Maxx". 
  3. ^ "T·k·maxx in Europe". Tjx.com. 20 April 2017. Retrieved 20 May 2017. 
  4. ^ Hoovers. "The TJX Companies, Inc". Answers.com. Retrieved 2007-06-25. 
  5. ^ Joachim Zentes; Dirk. Morschett; Hanna Schramm-Klein (2011). Strategic Retail Management: Text and International Cases. Gabler Verlag. 
  6. ^ "About TK Maxx". TK Maxx. Retrieved 2007-06-25. 
  7. ^ Donati, Marino (2008-08-28). "Shoppers queue for Kensington TK Maxx". Drapers online. Retrieved 2009-09-11. 
  8. ^ Prynn, Jonathan (2009-04-24). "TK Maxx ‘not posh enough' for West End". This Is London. Retrieved 2009-09-16. 
  9. ^ Cooper, Ben (2009-04-29). "TK Maxx ‘not posh enough’ for Piccadilly". Retail Week. Retrieved 2009-09-16. 
  10. ^ "Celebrities back TK Maxx over Piccadilly Circus store". Retail Week. 2009-05-01. Retrieved 2009-09-16. 
  11. ^ Duxbury, Nick (2009-05-09). "TK Maxx Piccadilly store court case brought forward". Property Week. Retrieved 2009-09-16. 
  12. ^ "Store locator". The Sting. Retrieved 20 May 2017. 
  13. ^ Thompson, James (2009-08-19). "Discount fashion: Taking it to the Maxx". The Independent. Retrieved 2009-09-11. 
  14. ^ http://www.huffingtonpost.com.au/2017/04/10/retail-giant-tk-maxx-is-launching-in-australia_a_22034503/
  15. ^ "Red Nose Day Partners". Comic Relief. 2007-06-25. Archived from the original on 2007-03-23. Retrieved 2007-06-25. 
  16. ^ "TK Maxx". Red Nose Day 09. Archived from the original on May 19, 2009. Retrieved 2009-09-16. 
  17. ^ "TK Maxx and Woodland Trust working in partnership". Woodland Trust. Retrieved 2009-09-16. 
  18. ^ "Community Cancer Research UK - TK Maxx". tkmaxx.com. 
  19. ^ "Bag your unwanted quality clothes, drop them off at your local TK Maxx. Raise money for Cancer Research UK!". tkmaxx.com. 
  20. ^ Rob Le Boutillier. "Give up Clothes for good - Enable Ireland - TK Maxx Ireland". tkmaxx.ie. 

External links[edit]