T. Rowe Price

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T. Rowe Price Group, Inc.
IndustryInvestment Management
Founded1937; 84 years ago (1937)
FounderThomas Rowe Price, Jr.
Headquarters100 East Pratt Street
Baltimore, Maryland, U.S.
Key people
RevenueDecrease US$ 4.20 billion (2018)
Increase US$ 1.90 billion (2018)
Decrease US$ 1.22 billion (2018)
AUMIncrease US$ 991.1 billion (2018)
Total assetsDecrease US$ 6.23 billion (2018)
Total equityDecrease US$ 5.01 billion (2018)
Number of employees
7,022[1] (2018)
Footnotes / references

T. Rowe Price Group, Inc. is an American publicly owned global investment management firm that offers funds, advisory services, account management, and retirement plans and services for individuals, institutions, and financial intermediaries. The firm, with assets under management of more than $1.3 trillion at the end of 2019, is headquartered at 100 East Pratt Street in Baltimore, Maryland, and its 16 international offices serve clients in 47 countries around the world.[2]

It was founded in 1937 by Thomas Rowe Price, Jr. who is best known for developing the growth stock philosophy of investing.

As of 2019, the company is focused on active management after strategically deciding against a major initiative in passive investment.[3]

Business philosophy[edit]

Thomas Rowe Price Jr. started in finance in the 1920s as an entry-level researcher and account manager at Baltimore-area brokerages, but disliked the operating models of sales-oriented firms at the time. When he founded T. Rowe Price & Associates in 1937, his firm diverged from the norm in three major ways: charging fees based on assets under management rather than sales volume, actively managing his clients' accounts strictly as a fiduciary, and investing in growth stocks instead of value stocks. He became well known as the "father of growth investing" and was nicknamed the "Sage of Baltimore" by Forbes.[4][5][6]



Thomas Rowe Price, Jr. founded T. Rowe Price & Associates in Baltimore in 1937. The firm was originally headquartered at 10 Light Street and staffed by a small pool of associates, many of whom left Legg Mason's precursor, MacKubin, Legg and Co., along with Price.[7] Initially a very small firm focused on wealth management, and private investment accounts for Baltimore-area families, the company struggled during the Great Depression and World War II before gaining solid footing at the end of the 1940s. By 1950, its clientele grew too large for the staff to manage accounts individually, so the firm incorporated and launched its first mutual fund, the T. Rowe Price Growth Stock Fund.[4][8]

100 East Pratt Street

Gaining traction in Baltimore and along the U.S. eastern seaboard, the firm continued a steady expansion of clientele, staff, and geographic reach. By 1960, Price opened a second fund, named the New Horizons Fund, focused on growth investment opportunities, and especially technology firms like Xerox, IBM, and Boeing.[8] In need of more room, the headquarters were moved in 1962 to the new One Charles Center building designed by Ludwig Mies van der Rohe nearby in downtown Baltimore.[9] At the same time, Price began to prepare for retirement, resigning as president of the firm in 1963, delegating some responsibilities, and selling his shares in the company.[8] Despite this, Price maintained an active presence in the firm for several years and urged the opening of the New Era Fund in 1969 as a response to the rapid inflation he predicted would dominate the 1970s.[10] In 1971, the year Price completely retired, T. Rowe Price opened its Fixed Income Division, and began to modernize and diversify its operations.

In the 1970s and early 1980s, T. Rowe Price kicked off more assertive growth than before, moving to its current location at 100 East Pratt Street and opening its first international office. In 1979, T. Rowe Price launched a joint venture with British asset manager Robert Fleming & Co. named Rowe Price-Fleming International. The venture, which managed $39 billion at its height in 2000, allowed T. Rowe Price to offer a broader range of services and expertise internationally.[11]


T. Rowe Price held its initial public offering, valued at nearly $200 million, in 1986.[12] Shortly thereafter, the firm began establishing larger office complexes in the U.S. and research offices around the world, beginning with a Hong Kong office in 1987. Retirement Plan Services were launched in the 1990s alongside additional new services and funds, including mutual funds acquired from other companies such as USF&G.[13] This momentum, and the firm reaching $100 billion assets under management, pushed T. Rowe Price to create an asset management partnership with Sumitomo Bank and Daiwa Securities in Tokyo in 1999, and to purchase 100% interest of the London-based Rowe Price-Fleming International, which was renamed T. Rowe Price International.[8] Also in 1999, T. Rowe Price was added to the S&P 500 Index.[14][15]

T. Rowe Price largely avoided the dot-com bubble of 2000.[citation needed]The Wall Street Journal expressed surprise at the firm's moderation with then-profitable technology stocks just a week before the markets began to crash in March 2000.[16] In 2001, the company launched T. Rowe Price Funds SICAV, domiciled in Luxembourg, for non-U.S. institutional investors and financial intermediaries. Two years later it created target-date retirement funds.[17] In 2010, T. Rowe Price bought a significant interest in Unit Trust of India, India's oldest mutual fund company and one of its five largest.[18] Since 2000, T. Rowe Price has opened global offices in locations ranging from Madrid and Dubai to Stockholm and Sydney.[19]


As of 2019, T. Rowe Price has continued to focus on active management rather than passive management.[3] In the decade from 2010 to 2019, T. Rowe Price increased its assets under management from $400 billion to over $1 trillion.[3]

Awards and recognition[edit]

  • 2017 Ranked one of the World's Most Admired Companies by Fortune[20][21]
  • 2016 Top Companies for Women Technologists by the Anita Borg Institute Leadership Index[22]
  • 2015 P&I Best Places to Work in Money Management by Pension and Investments[23]
  • 2015 Best Employers for Healthy Lifestyle by the National Business Group on Health[24]

Notable people[edit]

Board of directors[edit]



  1. ^ "T. Rowe Price". Fortune. Retrieved 2019-01-14.
  2. ^ a b "US SEC: Form 10-K T. Rowe Price Group, Inc". U.S. Securities and Exchange Commission. Retrieved March 15, 2018.
  3. ^ a b c "T. Rowe Price has a $1 trillion answer to claims stock-picking is dead". InvestmentNews. 2019-12-26. Retrieved 2020-03-16.
  4. ^ a b "The Greatest Investors: Thomas Rowe Price, Jr". Investopedia. 2003-12-01. Retrieved 2016-06-23.
  5. ^ "T. Rowe Price Was Right For His Clients' Portfolios". Investor's Business Daily. 2011-06-16. Retrieved 2017-02-15.,
  6. ^ "T. Rowe's Stromberg Explains the Importance of Integrity". Pensions and Investments. Retrieved 2017-02-23.
  7. ^ "Price Is Right". Forbes. 2005-01-10. Retrieved 2017-02-20.
  8. ^ a b c d "T. Rowe Price Associates -- International Directory of Company Histories". Encyclopedia.com. 2006. Retrieved 2017-02-20.
  9. ^ "National Register of Historic Places: One Charles Center, Baltimore" (PDF). Retrieved 2017-02-20.
  10. ^ "T. Rowe Price Approach to Investing in Growth Stocks". American Association of Individual Investors Journal. 1996. Retrieved 2017-02-28.
  11. ^ "T. Rowe Price Acquires Fleming's Interest in International Joint Venture". PRNewswire. 2000-08-08. Retrieved 2017-02-15.
  12. ^ "T. Rowe Price Plans Stock Offer". New York Times. 1986-02-19. Retrieved 2017-02-28.
  13. ^ "Briefcase: T. Rowe Price Encourages Trend to Drop Sales Charge". New York Times. 1992-10-03. Retrieved 2017-02-21.
  14. ^ "Baltimore's T. Rowe Price rises on Joining Index". Baltimore Sun. 1999-10-17. Retrieved 2017-02-21.
  15. ^ "T. Rowe Price Stays Aloof as European Suitors Call". Wall Street Journal. 2000-07-31. Retrieved 2017-02-28.
  16. ^ "T. Rowe Pays High Price for Avoiding Tech Craze". Wall Street Journal. 2000-03-06. Retrieved 2017-02-15.
  17. ^ "The Price is Right at T. Rowe". Barron's. 2008-07-21. Retrieved 2017-02-28.
  18. ^ "T. Rowe Price Completes Acquisition in India". Baltimore Sun. 2010-01-21. Retrieved 2017-02-28.
  19. ^ "T. Rowe Price Global Offices". T. Rowe Price. Retrieved 2017-02-20.
  20. ^ "2017 World's Most Admired Survey". Fortune. Retrieved 2017-02-21.
  21. ^ "World's Most Admired Companies - T. Rowe Price - Securities and Asset Management". Fortune. Retrieved 2017-02-21.
  22. ^ "ABI Names Highest Scoring Organizations from 2016 Top Companies Program". Anita Borg Institute. 2016-10-06. Retrieved 2017-02-15.
  23. ^ "P&I Best Places to Work 2015". Pensions and Investments. 2015-12-14. Retrieved 2017-02-23.
  24. ^ "Best Employers for Healthy Lifestyles". National Business Group on Health. 2015-06-17. Retrieved 2017-02-20.
  25. ^ "T. Rowe Price Board of Directors". T. Rowe Price. Retrieved 2017-02-15.
  26. ^ "Traveling With Baltimore Philanthropist Eddie Brown". Baltimore Sun. 2015-08-28. Retrieved 2017-02-20.
  27. ^ "Goldman Sachs Says Abby Cohen to Stop Making S&P 500 Forecasts". Bloomberg News. March 17, 2008.
  28. ^ "Rock Stars of Tech". Portfolio.com. December 16, 2007. Retrieved 2009-09-25.
  29. ^ "Twitter Lures In An Unusual Backer". Wall Street Journal. September 25, 2009. Archived from the original on September 28, 2009. Retrieved 2009-09-25.
  30. ^ "T. Rowe Executive Miller Tapped for U.S. Treasury Post". Baltimore Business Journal. 2009-10-05. Retrieved 2017-02-20.
  31. ^ "Alfred Sommer Biography". Johns Hopkins University Bloomberg School of Public Health. Retrieved 2017-02-28.

External links[edit]