|Founded||12 April 2012|
|Commenced operations||15 January 2014|
|Frequent-flyer program||Star Club, Star Pass|
|Company slogan||Keep it simple, fly with TAR|
|Parent company||LINK Conexión Aérea S.A. de C.V.|
|Headquarters||Querétaro, Querétaro, Mexico|
Link Conexión Aérea, S.A. de C.V., operating as TAR Aerolíneas, is an airline in Mexico based in the city of Querétaro, the capital city of the homonymous state. It operates scheduled flights to 34 national destinations. Its inaugural flight occurred on March 3, 2014 between Querétaro and Guadalajara. The company currently operates a fleet of 11 Embraer ERJ 145s to 26 destinations throughout Mexico. Its headquarters and main operational base is in Querétaro. with Guadalajara, Monterrey and Puerto Vallarta serving as Focus Cities.
TAR began in October 2011, owned by the MAFRA Group (Grupo MAFRA). On April 2012 the Mexican government granted permission, to make scheduled regular flight services to Link Corporación Áerea. On September 2012, Link purchased three Embraer ERJ 145 jets, with a capacity of 50 passengers, to be delivered February 2014, to begin scheduled flight services. The airline started services in March 2014, as TAR Aerolíneas with a direct flight between Quéretaro and Puerto Vallarta.
TAR's aim is to become the strongest regional airline in the country, with a cellular multiregional growth strategy. With the development of Regional Routes, TAR aims to develop a strong presence in different regions including, the Yucatán Peninsula, the Gulf of México, the Mid North region, the Pacific, and the South. With just two years of service, TAR Airlines beats its competitor Aeromar by getting more domestic passengers on flights than Aeromar, which has been operating for more than 29 years.
TAR Aerolineas serves the following destinations within Mexico:
The TAR Aerolineas fleet consists of the following aircraft (as of August 2019):
|Embraer ERJ 145LR||12||—||50|
- "Federal Aviation Administration - Airline Certificate Information - Detail View". av-info.faa.gov. Retrieved 2019-06-27.
- "TAR Aerolíneas". FlyBaboo. Retrieved April 26, 2014.
- Mexico. "TAR Aerolineas". LinkedIn. Retrieved April 26, 2014.
- "La aerolínea TAR iniciará rutas internacionales a Estados Unidos y el Caribe". Expansión (in Spanish). September 2016. Retrieved October 3, 2016.
- "Global Airline Guide 2019 (Part One)". Airliner World (October 2019): 21.
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