TBWA\Chiat\Day

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
TBWA\Chiat\Day
TypeDivision
IndustryAdvertising
Predecessors
  • TBWA
  • Chiat/Day
Founded1995; 27 years ago (1995)
HeadquartersChiat/Day Building, ,
United States
ParentTBWA Worldwide
Websitetbwachiatday.com
Former Chiat/Day headquarters, the Chiat/Day Building in the Venice neighborhood of Los Angeles, California. Currently occupied by Google.

TBWA\Chiat\Day (Chiat: “Chai”-at) is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer.[1] The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.[2]

TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.

The current president of the Los Angeles office is Erin Riley;[3] the New York office is headed by Rob Schwartz.[4]

Portfolio[edit]

See also[edit]

References[edit]

  1. ^ Nudd, Tim (October 6, 2011). "Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known'". Adfreak (blog). Adweek. Retrieved October 8, 2011.
  2. ^ Alburty, Stevan (December 31, 1996). "The Ad Agency to End All Ad Agencies". Fast Company. Retrieved June 6, 2012.
  3. ^ Oster, Erik (10 May 2016). "TBWA\Chiat\Day Hires Erin Riley as President of Its Los Angeles Office". www.adweek.com. Retrieved 20 March 2018.
  4. ^ TBWA Worldwide (5 January 2015). "Rob Schwartz Appointed CEO, TBWA\Chiat\Day New York". www.prnewswire.com (Press release). Retrieved 20 March 2018.
  5. ^ Hester, Blake (June 22, 2017). "Crash Bandicoot: An oral history". Polygon. Vox Media. Archived from the original on June 24, 2017. Retrieved November 4, 2020.
  6. ^ "Infiniti Launches Ad Campaign for New 2002 I35". www.theautochannel.com. September 24, 2001.

External links[edit]