TBWA\Chiat\Day
TBWA\Chiat\Day is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer that introduced the Macintosh computer.[1] The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.[2]
TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.
The current president of the Los Angeles office is Luis DeAnda, the New York office is headed by Robert Harwood-Matthews.[3]
Portfolio
![[icon]](/wiki/File:Wiki_letter_w_cropped.svg){kind=small} | This section needs expansion. You can help by adding to it. (May 2012) |
- "1984" (1983)
- "If only they'd used a Jiffi condom" (1993)
- "Think Different" campaign (1997)
- Taco Bell chihuahua (1997)
- Gran Turismo 2 (1999)
- Pets.com sock puppet
- "Get a Mac" campaign (2006)
See also
References
- ^ Nudd, Tim (October 6, 2011). "Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known'". Adweek. Adfreak (blog). Retrieved October 8, 2011.
- ^ Alburty, Stevan (December 31, 1996). "The Ad Agency to End All Ad Agencies". Fast Company. Retrieved June 6, 2012.
- ^ Robert Harwood-Matthews
External links
 | This advertising-related article is a stub. You can help Wikipedia by expanding it. |