TTK Services
 | |
| Company type | Private |
|---|---|
| Industry | Conglomerate |
| Founded | 2000 |
| Headquarters | Bangalore, India |
Area served | Worldwide |
Key people | Sunder P (CEO), Parasuram Prabhu (Director) |
| Products | Virtual assistant services Real estate |
| Website | www |
TTK Services Pvt Ltd, is an Indian business conglomerate with a presence across the world, In different segments of industry including virtual assistant services[1] and Real estate services,[2] headquartered in Bangalore, Karnataka. TTK Services Pvt Ltd is a company of the TTK Group; The TTK Group was founded in 1928 as an indenting agency by Mr. T.T. Krishnamachari. The Group also has other subsidiaries like TTK Healthcare Limited, TTK Protective Devices Limited, Cigna TTK Limited and Prestige Smart Kitchen.
History
Early formative years
The company’s YourManInIndia[3] service was the first to provide a range of concierge services that enabled Indians living overseas to get things done in India, virtually. In that, they even handled parental care and other errands, back home on their behalf. One such Indian expat in NY, Mr Misha went on to share his experiences with his friend Mr AJ Jacobs (AJ), the editor-at-large of the popular men’s magazine ‘Esquire’.
2000-2007
AJ Jacobs, at that time inspired by Thomas Friedman’s ‘The World is Flat’ wondered why the benefits of outsourcing should be limited to only the Fortune 500s, why not to an individual like him.[4] So he set upon to experiment and approached YourManInIndia in May 2005 with a request to virtually handle his personal life. While the bizarre request did seem to sound like a joke, the company nevertheless went ahead with the experiment. He outsourced his personal life by sending across things he wanted to do in NY to YourManInIndia. AJ went to write a humorous article My Outsourced Life[5] in the Esquire which captured people’s imagination and the attention of the international press. The experiment gained popularity and was featured on ABC’s Good Morning America, NPR, WSJ, NYT and other international media. Sensing an opportunity, the company formed a separate division for virtual assistant services and christened it as ‘GetFriday.' The service was again featured as YourManInIndia (YMII) in Tim Ferriss’s New York Times best-selling book ‘The Four Hour Work Week’ published in 2007.
2007-2011
GetFriday works round the clock (24/7) across multiple time zones, providing personal and business assistance services in English. For a brief period of 2 years, it also experimented with providing a German language virtual assistant service that also turned out to be pretty successful. However, the company could not sustain it and voluntarily wound it down due to the scarce availability of German speaking people in India.
2011-Present
In 2011, TTK Services expanded its services to real estate and launched HomeShikari,[6] a real estate portal.[7] It currently offers property related services across six major Indian cities.
See also
References
- ^ "TTK betting big on life outsourcing". economictimes.indiatimes.com.
- ^ "TTK Group's real estate marketplace HomeShikari.com". vccircle.com.
- ^ "Mom in Delhi needs a hand? E-mail yourmaninindia.com". csmonitor.com.
- ^ "Editor Outsources Everyday Life to India". abcnews.go.com.
- ^ "Finding the Outsource of Life". npr.org.
- ^ "Homeshikari, a TTK Services "Giving brokers the boot"". thehindubusinessline.com.
- ^ "HomeShikari - Creating transparency and trust in real estate". gaglers.com.
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