TV Cultura

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TV Cultura
Cultura logo 2013.svg
Broadcast areaSão Paulo as TV Cultura, and Brazil, through its affiliate stations and broadcast relay stations and Worldwide
AffiliatesSee List of TV Cultura affiliates
HeadquartersSão Paulo, Brazil
Picture format1080i HDTV
(downscaled to 480i for the SD feed)
OwnerDiários Associados (1960–1969)
Fundação Padre Anchieta (1969–present)
Launched20 September 1960; 61 years ago (1960-09-20) (original)
15 June 1969; 53 years ago (1969-06-15) (relaunch)
Former namesC2 Cultura (1960-1969)
TV2 Cultura (1969-1979)
Rádio e Televisão Cultura (RTC) (1979-1987)
Rede Cultura (1993-2002)
Digital terrestrial television

TV Cultura or simply Cultura, is a free Brazilian television network headquartered in São Paulo and a part of Father Anchieta Foundation. It focuses on educational and cultural subjects but also has sports as entertainment options.

According to research by the BBC and the British institute Populus, published in 2015, TV Cultura is the second highest quality channel in the world, behind only BBC One.[1][2]


TV Cultura logo between 1992 and 2010.

TV Cultura was founded in 1960 by Diários Associados and Rede de Emissoras Associadas, who also owned TV Tupi. In 1968, the São Paulo State Government bought TV Cultura from Associadas and subsequently donated the channel to Fundação Padre Anchieta ("Father Anchieta Foundation") in 1969. It is public TV Station with Educational and Cultural agenda and receives public investments by the government of São Paulo's state and it claims to have intellectual, political and administrative independence not only for TV Cultura, but also its two affiliated radio broadcasting channels, Rádio Cultura AM and Rádio Cultura FM.

Current programming[edit]

News and current affairs
Music shows
Reality shows/Game shows
  • Talentos
  • Prelúdio
  • Tá Certo?
  • Cultura, O Musical
  • Quem Sabe, Sabe! (2013)
Children's programming

Former programming[edit]

News and current affairs
Children's programming
TV Series


Between 1980 and 2007, TV Cultura became a strong educational television network, and several educational broadcasters across the country joined the network. In 1998, TVE Brasil, the station owned by the federal government of Brazil in Rio de Janeiro joined TV Cultura and together they formed the Public Television Network, today ABEPEC (translated from Portuguese, the Brazilian Association of Public and Educational Broadcasters). In 2007, with the creation of a public corporation, Brazil Communication Company and the creation of TV Brasil, the partnership with TV Cultura was dissolved, but the partnership was resumed two years later. From 2008 to 2012, more than half of TV Cultura's affiliates left it for TV Brasil, generating a rapid shrinkage of the network. However, the situation was reversed between 2016 and 2019. In 2013, the IBOPE index showcased that TV Cultura's had an audience growth in the daily average audience of Greater São Paulo, allowing it for its re-expansion. Currently, the station is present in 2,000 municipalities and 27 states, either through partner stations or network relays.

See also[edit]


  1. ^ "TV Cultura é a 2ª emissora mais bem avaliada do mundo". Veja (in Brazilian Portuguese). 31 January 2014. Retrieved 14 November 2021.
  2. ^ "International Perceptions of TV Quality" (PDF). BBC. Retrieved 20 August 2019.
  3. ^ "TV Cultura confirma acordo e transmite temporada 2021 da Fórmula E". Grande Prêmio. 2021-02-20. Retrieved 2021-05-30.
  4. ^ "Cultura vai exibir mais de 30 jogos e mantém o NBB na TV aberta". Terra (in Brazilian Portuguese). Retrieved 2021-05-30.
  5. ^ "Depois de fechar com Fórmula E, TV Cultura anuncia Fórmula Indy". NaTelinha (in Brazilian Portuguese). Retrieved 2021-05-30.
  6. ^ "TV Cultura transmite jogo entre Eintracht Frankfurt e Barcelona pela Europa League". TV Cultura (in Brazilian Portuguese). Retrieved 2022-04-26.
  7. ^ a b c d e f g h i j k l m n o p q Póss, Karol (31 July 2016). "18 desenhos e programas da TV Cultura para relembrar a infância". Elfo Livre (in Brazilian Portuguese). Retrieved 14 November 2021.

External links[edit]