Taazi
 | |
 Taazi music on Android | |
| Type of business | Privately held company |
|---|---|
| Dissolved | 2020 |
| Headquarters | , Pakistan |
| Area served | Worldwide |
| Key people | Haroon[1] (CEO & Founder) |
| URL | taazi |
| Launched | August 2015 |
Taazi (Urdu: تازی) was a Pakistani website and smartphone application that focused on music. It was an online music streaming service and a digital distributor of Lollywood, Coke Studio and other regional Pakistani music across the world. Taazi described itself as a platform to combat piracy and gave local musicians a medium to monetize their music through its unique billing system.[1] Taazi featured content of both established and upcoming musicians.[2] Taazi.com was discontinued in 2020.[3]
History
[edit]Taazi was created, over a 3 year period, by a team of programmers and musicians based in Islamabad. Taazi was founded and run by producer, director and musician Haroon.[4] Taazi was a division of Unicorn Black, a media production and technology company that develops and produces original content.[5] Haroon is also the creator and director of the Pakistani animated TV series Burka Avenger.
About Taazi
[edit]Taazi was Pakistan's first legal music app and website. Taazi had more than 100,000 songs and more than 2,500 enlisted artists.[6]
The Taazi app had more than 100,000 downloads.[7][8] Users living in Pakistan as well as abroad could have downloaded content by paying through mobile credit and PayPal. 70% of the revenue generated was given to the artists whereas 30% was retained by Taazi.[9][10] Taazi was a platform that connected users with artists.[10] Artists uploaded their content and subscribers downloaded content legally.
Content acquisition
[edit]Taazi worked as a distribution platform.[11] All content on Taazi was uploaded legally. Agreements were in place for the most popular Pakistani music content including the following:[12]
- Coke Studio Seasons 1–8
- Nescafe Basement Hits
- EMI Pakistan
- Digital Entertainment World
- Multiple independent record labels having access to thousands of Pakistani songs
References
[edit]- ^ a b "Pakistan's '1st legal music app' aims to empower music in the country!". The Nation. October 19, 2015. Retrieved February 2, 2020.
- ^ "Haroon Rashid launches an online music streaming startup". Unique Pakistan. August 29, 2015. Archived from the original on August 31, 2015.
- ^ Makhani, Alina (August 10, 2015). "Taazi.com- Pakistan's First Legal Music Website Launched". Brandsynario. Archived from the original on August 13, 2015.
- ^ ""Taazi", Best Way To Listen and Promote Pakistani Music". Localistan Times. November 12, 2015. Archived from the original on May 4, 2016.
- ^ "Pakistan's 1st Legal Music Website Taazi.com to be Launched". Brandsynario. July 22, 2015. Archived from the original on July 26, 2015.
- ^ Riaheen Ali (August 10, 2015). "Taazi.com, Pakistan's First Legal Music Website". Phoneworld.com.pk. Archived from the original on August 16, 2015.
- ^ "Taazi Music App crosses 100,000 downloads on Google Play Store!". Taazi.com. Archived from the original on October 11, 2015.
- ^ "Taazi Music App crosses 100,000 downloads on Google Play Store". The Democrate. October 6, 2015. Archived from the original on December 8, 2015.
- ^ Humay Waseem (October 8, 2015). "A taste of Taazi's resounding success". The Express Tribune.
- ^ a b "Taazi: Pakistan's first online marketplace for music". Wesmalik.com. Archived from the original on August 26, 2014.
- ^ Bushra Sultana (August 16, 2015). "Stream the night away: Pakistani music goes online". The News on Sunday. Archived from the original on August 22, 2015.
- ^ "Artist Agreement". Taazi.com. Archived from the original on March 22, 2016.