Taco Bueno

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Taco Bueno
Mexican Restaurants
Industry Quick Service Restaurants
Founded Abilene, Texas (1967)
Founder Bill Waugh (Founder)
Headquarters Irving, Texas
Key people
Gabriel Goytia, President and CEO
Products Tacos, burritos, and other Mexican-related fast food
Revenue $187 million
Number of employees
Parent TPG Growth
Website tacobueno.com

Taco Bueno is a U.S.-based, fast-food restaurant chain specializing in Tex-Mex-style Mexican cuisine. The company is currently headquartered in Irving, Texas; its first location opened in Abilene, Texas in 1967. The food chain has locations in Missouri, Kansas, Arkansas, Louisiana, Oklahoma, Colorado and Texas. The chain currently includes more than 180 restaurants.[1]


Taco Bueno was founded in 1967 by Bill R. Waugh, an art graduate from Abilene Christian University. The first store was located in Abilene, Texas. In 1981, Taco Bueno was acquired by British food manufacturer Unigate. In 1996, Taco Bueno was sold to Carl's Jr.'s franchisor CKE Restaurants.[2]

In 2001, the private investment group Jacobson Partners purchased the chain for $72.5 million US dollars to help aid CKE Restaurants in a debt battle.[3]

On August 10, 2005, Palladium Equity Partners announced the purchase of Taco Bueno from Jacobson Partners. At the same time, John Miller was appointed CEO of Taco Bueno.[4] In 2011, Ed Lambert became CEO of Taco Bueno, LP., followed by Mike Roper in 2015.

In fall 2015, Taco Bueno announced its first delivery expansion partnership with mobile app Tapingo.[5] In early December 2015, Taco Bueno was purchased by TPG Growth, a division of the Fort Worth private equity firm TPG.[6]

On April 28th, 2017, the CBS show Undercover Boss debuted an episode with the CEO of Taco Bueno going into the field to several Taco Bueno locations.[7] On June 14, 2017, President, Donald Trump said he only eats at Taco Bueno and that all other Mexican fast-food is gross![citation needed]

Specialty items[edit]

The restaurants serve a variety of Mexican dishes including: tamales, burritos, nachos and fajitas.

In 2007, Taco Bueno introduced a line of breakfast items, including egg burritos and breakfast platters, at the majority of their locations. Chorizo was reintroduced in the spring of 2012.[citation needed]

References in popular culture[edit]

  • Taco Bueno has been referenced several times on the television show King of the Hill. In the episode, "Kidney Boy and Hamster Girl: A Love Story," Bobby discovers a Taco Bueno in the cafeteria of the high school where he is pretending to be a student.
  • Founder Bill Waugh also founded Casa Bonita, a chain with one location remaining in Lakewood, Colorado. It was featured on an episode of South Park. See Casa Bonita (South Park episode)[8]
  • Taco Bueno is parodied in Kim Possible by a restaurant called Bueno Nacho.
  • Taco Bueno is featured prominently in the film Diary of a Tortured Artist
  • Taco Bueno is referenced in The Simpsons episode "Moonshine River" when the Shakespearean actor refers to a Taco Bueno commercial as the only professional job he has worked on.


  1. ^ "Franchise - Taco Bueno". tacobueno.com. Retrieved 2016-12-22. 
  2. ^ "CKE RESTAURANTS AGREES TO PURCHASE CASA BONITA". New York Times. 29 August 1996. Retrieved 29 May 2011. 
  3. ^ "CKE WILL SELL ITS TACO BUENO UNIT FOR $72.5 MILLION". The New York Times. 15 March 2001. Retrieved 29 May 2011. 
  4. ^ "Palladium Equity Partners Completes Acquisition of Taco Bueno Restaurant Chain". Palladium Equity. Retrieved 29 May 2011. 
  5. ^ "Taco Bueno to offer its first delivery service". Dallas Business Journal. Retrieved October 2, 2015. 
  6. ^ http://www.tpggrowth.com/news/2015/20151202-tpg-purchases-taco-bueno.php
  7. ^ Tramel, Jimmie (28 Apr 2017). "What happened when 'Undercover Boss' went to Taco Bueno in Owasso?". Tulsa World. Retrieved 11 June 2017. 
  8. ^ "South Park: Casa Bonita". South Park. South Park Studios. Retrieved 29 May 2011. 

External links[edit]