Taco Bueno

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Taco Bueno
FoundedAbilene, Texas (1967; 53 years ago (1967))
FounderBill Waugh
HeadquartersFarmers Branch, Texas
Key people
Robert Sanders, VP of Taco Bueno, Sun Holdings
ProductsTacos, burritos, and other Mexican-related fast food
Revenue$187 million
Number of employees
ParentSun Holdings

Taco Bueno is a U.S.-based, quick service restaurant chain specializing in Tex-Mex-style cuisine. The company is headquartered in Farmers Branch, Texas, in the Dallas–Fort Worth metropolitan area. Its first location opened in Abilene, Texas in 1967. The food chain has locations in Missouri, Kansas, Arkansas, Louisiana, Oklahoma, Alabama and Texas. The chain has more than 160 restaurants.[1]


Taco Bueno was founded in 1967 by Bill R. Waugh, an art graduate from Abilene Christian University. The first store was located in Abilene, Texas. In 1981, Taco Bueno was acquired by British food manufacturer Unigate. In 1996, Taco Bueno was sold to Carl's Jr.'s franchisor CKE Restaurants.[2]

In 2001, the private investment group Jacobson Partners purchased the chain for $72.5 million US dollars to help aid CKE Restaurants in a debt battle.[3]

On August 10, 2005, Palladium Equity Partners announced the purchase of Taco Bueno from Jacobson Partners. At the same time, John Miller was appointed CEO of Taco Bueno.[4] In 2011, Ed Lambert became CEO of Taco Bueno, LP., followed by Mike Roper in 2015.

In fall 2015, Taco Bueno announced its first delivery expansion collaboration with mobile app Tapingo.[5] In early December 2015, Taco Bueno was purchased by TPG Growth, a division of the Fort Worth private equity firm TPG Capital.[6]

On April 28, 2017, the CBS show Undercover Boss debuted an episode with the CEO of Taco Bueno going into the field to several Taco Bueno locations.[7]

As of April 2018, Mike Roper who had left in late 2017, was replaced as CEO by Omar Janjua,[8] who subsequently filed for Chapter 11 bankruptcy on November 6, 2018 for reorganization and continued operation, and also agreed to be acquired by Dallas-based Sun Holdings, which already owned or controlled over 1000 various other fast food franchise locations. An affiliate of Sun Holdings,Taco Supremo assumed Taco Bueno's outstanding debt and supplied $10 million in fresh working capital to reorganize and revitalize the business.[9] On January 15, 2019, Taco Bueno emerged from Chapter 11 bankruptcy.[10]

References in popular culture[edit]

  • Taco Bueno has been referenced several times on the television show King of the Hill. In the episode, "Kidney Boy and Hamster Girl: A Love Story," Bobby discovers a Taco Bueno in the cafeteria of the high school where he is pretending to be a student.
  • Founder Bill Waugh also founded Casa Bonita, a chain with one location remaining in Lakewood, Colorado. It was featured on an episode of South Park. See Casa Bonita (South Park episode)[11]

See also[edit]


  1. ^ "Franchise - Taco Bueno". tacobueno.com. Retrieved 2016-12-22.
  2. ^ "CKE RESTAURANTS AGREES TO PURCHASE CASA BONITA". New York Times. 29 August 1996. Retrieved 29 May 2011.
  3. ^ "CKE WILL SELL ITS TACO BUENO UNIT FOR $72.5 MILLION". The New York Times. 15 March 2001. Retrieved 29 May 2011.
  4. ^ "Palladium Equity Partners Completes Acquisition of Taco Bueno Restaurant Chain". Palladium Equity. Archived from the original on 7 September 2012. Retrieved 29 May 2011.
  5. ^ "Taco Bueno to offer its first delivery service". Dallas Business Journal. Retrieved October 2, 2015.
  6. ^ "TPG". TPG Growth. Retrieved 2017-12-29.
  7. ^ Tramel, Jimmie (28 Apr 2017). "What happened when 'Undercover Boss' went to Taco Bueno in Owasso?". Tulsa World. Retrieved 11 June 2017.
  8. ^ "Taco Bueno Names CEO with 35 Years of Quick Service Experience". www.bizjournals.com. 30 March 2018. Retrieved 4 December 2018.
  9. ^ "new-investor-acquires-taco-bueno-amid". www.bizjournals.com. 2018-11-06. Retrieved 2018-11-07.
  10. ^ Klein, Danny (Jan 2019). "Taco Bueno Sold to Sun Holdings". QSR Magazine. Retrieved Apr 6, 2019.
  11. ^ "South Park: Casa Bonita". South Park. South Park Studios. Retrieved 29 May 2011.

External links[edit]