TAG Heuer Connected

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On November 9, 2015 TAG Heuer announced the launch of the first TAG Heuer smartwatch which they named Tag Heuer Connected.[1] The watch runs on the popular Android Wear operating system which is used by many smartwatch brands.

TAG Heuer Connected also offers its own app which principally offers several custom TAG Heuer watch faces which include "Three-Hand", "Chronograph", "GMT", "Themed", "Ambassador" and "Exclusive" watch faces. Each watch face (other than Ambassador and Exclusive) offer black, blue and white backgrounds. The app also provides three smart functions which are a stopwatch, alarm and timer.

All other smartwatch functions and apps are driven via the Android Wear operating system.

In March 2017, TAG Heuer introduces a new smartwatch, TAG Heuer's Connected Modular 45, which allows its owners to switch between connected and mechanical modules.[2]

Design[edit]

The TAG Heuer Connected watch offers several designs including the option to buy different straps. The strap options include titanium, leather and rubber.

Marketing[edit]

In May 2017, TAG Heuer partnered with 20th Century Fox to make the TAG Heuer Connected the official watch of Kingsman: The Golden Circle.[3]

References[edit]

  1. ^ "TAG Heuer Presents the "TAG Heuer Connected" Watch". TAGHeuer.com. TAG Heuer. Retrieved 14 January 2017. 
  2. ^ TAG Heuer's Revolution: It's a Smartwatch. It's a Mechanical Watch, Too., The New York Times, Retrieved March 23, 2017
  3. ^ "TAG Heuer Launches a Global Partnership with Kingsman: The Golden Circle". TAG Heuer. 5 May 2017. Retrieved 22 December 2017.