Tagline

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In entertainment, a tagline (alternatively spelled tag line[1][2]) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[a] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.

Nomenclature[edit]

Tagline, tag line, and tag are American terms. In the U.K. they are called end lines, endlines, or straplines. In Belgium they are called baselines. In France they are signatures. In Germany they are claims. In the Netherlands and Italy, they are pay offs or pay-off.[3]

Organizational usage[edit]

Referral networking organizations may encourage taglines to be used as the conclusion to an introduction by each attendee. The purpose would be to make the introduction and that speaker more memorable in the minds of the other attendees after the meeting is over. Other terms for taglines are "memory hooks" (used by BNI®) and "USP" or "Unique Selling Proposition" which is a more commonly known term.[4]

Headlines versus taglines[edit]

The tagline is sometimes confused with a headline because information is only presented with the one or the other. Essentially the headline is linked to the information; Once the information changes, the headline is abandoned in favor of a new one. The tagline is related to the entertainment piece and can, therefore, appear on all the information of that product or manufacturer. It is linked to the piece and not to the concept of a specific event. If the sentence is presented next to a logo, as an integral part, it is likely to be a tagline.

Functional taglines[edit]

A tagline is sometimes used as a supplementary expression in promoting a motion picture or television program.[b] It is an explanatory subtitle, in addition to the actual title, on posters or the CD/DVD packaging of videos and music. Taglines can have an enticing effect and are therefore an important aspect in the marketing of films and television programs. Increasingly also found in the advertising world, taglines are a form of advertising slogan.[c] A tagline for the movie series Star Wars, for example:

Tagline: "A long time ago, in a galaxy far, far away..." – Star Wars[5]
Effect: It was a long time ago in a far, far away galaxy ...

Examples of taglines[edit]

Film and television[edit]

Video games[edit]

Novels[edit]

Etexts[edit]

Websites also often have taglines. The Usenet use taglines as short description of a newsgroup. The term is used in computing to represent aphorisms, maxims, graffiti or other slogans.

In electronic texts, a tag or tagline is short, concise sentences in a row that are used when sending e-mail instead of an electronic signature. The tagline is used in computing with the meaning of a "signature" to be affixed at the end of each message. In the late eighties and early nineties, when the amateur computer network FidoNet began to flourish, the messages that were exchanged between users often had a tag-line, which was no longer than 79 characters, containing a brief phrase (often witty or humorous).

See also[edit]

Notes[edit]

  1. ^ Such as a movie film or a television brand
  2. ^ Another type of summary of a movie plot is the Log line.
  3. ^ Taglines condense the conceptual message in a memorable sentence.

References[edit]

  1. ^ Dictionary definitions at OneLook.
  2. ^ OneLook definitions.
  3. ^ Timothy R. V. Foster, "The Art and Science of the Advertising Slogan", at AdSlogans.com.
  4. ^ Dr. Ivan Misner "Seven Second Marketing"
  5. ^ "Taglines for Star Wars (1977)". IMDb. Retrieved 2008-02-17. 
  6. ^ Landazuri, Margarita (January 2012). "Anna Christie (1930)". Turner Classic Movies. Retrieved March 26, 2017. 
  7. ^ Foshee, Andrea. "Ninotchka". Turner Classic Movies. Retrieved 2010-09-27. [']Garbo Laughs!' was the famous catchphrase on which this film was marketed during its release in 1939, recalling the 'Garbo Talks!' campaign for Greta Garbo's debut in talking pictures with Anna Christie in 1930. 
  8. ^ Hare, Kurtiss (November 14, 2013). "Ninotchka". The Nightlight Cinema. Retrieved March 26, 2017. 
  9. ^ Mooallem, Jon (2004-02-29). "How movie taglines are born". Boston Globe. Retrieved 2008-02-17. the seminal tagline for The Fly ('Be Afraid. Be Very Afraid.') [...] 'Just when you thought it was safe to go back in the water...' (Who remembers that the line promoted 'Jaws 2,' not the original?) 
  10. ^ "Sands of Oblivion: Some Secrets Should Never be Unearthed!". Horror Year Book. 2008-02-07. Archived from the original on 2008-02-09. Retrieved 2008-02-17. That may be the second most over used tagline after 'In space no one can hear you scream.' 
  11. ^ Muir, Hazel (2006-03-14). "In space no one can hear you scream". New Scientist, issue 2542. Retrieved 2008-02-17. 
  12. ^ "Sands of Oblivion: Some Secrets Should Never be Unearthed!". Horror Year Book. 2008-02-07. Archived from the original on 2008-02-09. Retrieved 2008-02-17. That may be the second most over used tagline after 'In space no one can hear you scream.' 
  13. ^ Muir, Hazel (2006-03-14). "In space no one can hear you scream". New Scientist, issue 2542. Retrieved 2008-02-17. 
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  15. ^ "Taglines for The Lord of the Rings (2001)". IMDb. Retrieved 2011-05-15. 
  16. ^ Erickson, Hal. "Love Story: MTV movies". Allmovie. Retrieved 2008-02-20. The movie's tagline "Love means never having to say you're sorry" became an iconic American catchphrase 
  17. ^ Sir, Paul (2007-04-21). "It's heart warming to hear Dr Mahathir saying 'I'm sorry'". The Borneo Post. Retrieved 2008-02-20. 
  18. ^ Abbott, Jerry (2008-02-13). "The meaning of true love". The Torrington Telegram. Archived from the original on 2009-02-21. Retrieved 2008-02-20. In 1970 the movie 'Love Story' with Ali McGraw [sic] and Ryan O’Neal coined the phrase: 'Love means never having to say you’re sorry.' 
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  20. ^ "Taglines for The X-Files (1993)". IMDb. Retrieved 2008-02-17. 
  21. ^ Quin, Eleanor (January 2012). "Adventure". Turner Classic Movies. Retrieved March 26, 2017. 
  22. ^ STUDIOCANALUK [@StudiocanalUK] (23 October 2015). "Some people change your life forever. Presenting the stunning new poster for Todd Haynes's #CAROL, in cinemas 27 Nov". Twitter. 
  23. ^ Thelma Film US [@ThelmaFilmUS] (8 September 2017). "Sometimes the most terrifying discovery is who you really are—Discover Thelma on November 10". Twitter. 
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  25. ^ "Taglines for Gears of War (2006)". IMDb. Retrieved 2015-02-07. 
  26. ^ "Taglines for Destroy All Humans! (2005)". IMDb. Retrieved 2015-02-07. 
  27. ^ mobygames.com: Saints Row (Xbox 360)
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  29. ^ "Taglines for Shadow of the Colossus (2005)". IMDb. Retrieved 2015-02-07. 
  30. ^ "Bandai Namco's 'Prepare to Dine' project is an action RPG called Code Vein [updated]". pcgamer. Retrieved 2018-06-22. 
  31. ^ "Dark Souls 2 tagline is "Go Beyond Death" - VG247". VG247. 2013-04-07. Retrieved 2018-06-22. 
  32. ^ "Dark Souls 3 Debut Trailer, 2016 Release Confirmed". Comicbook.com. Retrieved 2018-06-25. 
  33. ^ "War Never Changes, But Fallout Keeps Getting Better... - Racket Magazine". Racket Magazine. 2015-06-04. Retrieved 2018-06-22. 
  34. ^ "Taglines for Dante's Inferno (2010)". IMDb. Retrieved 2015-02-07. 
  35. ^ "Revenge solves everything". Spelmolnet (in Swedish). 2012-10-23. Retrieved 2018-06-25. 
  36. ^ Grayson, Nathan. "Lose Your Mind. Eat Your Crew". Kotaku. Retrieved 2018-06-22. 
  37. ^ "The Witcher on Twitter". Twitter. Retrieved 2018-06-22. 
  38. ^ Dying Light (Video Game 2015), retrieved 2018-06-22 
  39. ^ (http://www.hisobe.de), Steffen Bensch. "Future Press - Books". www.future-press.com. Retrieved 2018-06-22. 
  40. ^ "Santa Monica Studio #GodofWar on Twitter". Twitter. Retrieved 2018-06-22. 
  41. ^ Halo 3: ODST (Video Game 2009), retrieved 2018-06-25 
  42. ^ "'Murder Your Maker' VGA teaser site updated with Prototype footage". Engadget. Retrieved 2018-06-25. 
  43. ^ Halo: Reach (Video Game 2010), retrieved 2018-06-22 
  44. ^ "The First Mass Effect is a Great Game Not Just for its Time, But for All Time". USgamer.net. Retrieved 2018-06-22. 
  45. ^ "Half-Life - Combine OverWiki, the original Half-Life wiki and Portal wiki". combineoverwiki.net. Retrieved 2018-06-22. 
  46. ^ "John Romero Apologizes for Trying to Make You His Bitch". The Escapist. Retrieved 2018-06-22. 
  47. ^ Blouin, Michael; Shipley, Morgan; Taylor, Jack (2014-09-26). The Silence of Fallout: Nuclear Criticism in a Post-Cold War World. Cambridge Scholars Publishing. ISBN 9781443868037. 
  48. ^ Gies, Arthur (2011-02-22). "Bulletstorm Review". IGN. Retrieved 2018-06-22. 
  49. ^ "Bioshock Infinite Rules the Gaming World". 2014-02-13. Retrieved 2018-06-22. 
  50. ^ "Fallout 4 is real and it's being revealed tomorrow". Eurogamer.net. Retrieved 2018-06-22. 
  51. ^ "Street Fighter V's Zeku is looking pretty complex in this character guide". destructoid. Retrieved 2018-06-22. 
  52. ^ Gears of War 3 (Video Game 2011), retrieved 2018-06-22 
  53. ^ "Xenogears - Wikiquote". en.wikiquote.org. Retrieved 2018-06-22. 
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External links[edit]