||This article contains wording that promotes the subject in a subjective manner without imparting real information. (May 2013)|
|Subsidiary of Square Enix|
|Industry||Software & programming
Video games for arcades
Consoles and cellular phones
|Headquarters||Shinjuku, Tokyo, Japan|
|Products||Space Invaders, Bubble Bobble, Puzzle Bobble, Double Dragon, Chase H.Q., Cooking Mama, Gun Fight, Lufia|
|Owner||Independent company (1953-1986)
Square Enix (2005-present)
Number of employees
|646 (March 31, 2014) |
The Taito Corporation (株式会社タイトー Kabushikigaisha Taitō?) (commonly referred to as Taito) is a Japanese publisher of video game software and arcade hardware and as of 2005, wholly owned by publisher Square Enix. Taito has their headquarters in the Shinjuku Bunka Quint Building in Yoyogi, Shibuya, Tokyo, sharing the facility with its parent company.
Taito is best known for producing hit arcade games, such as Space Invaders and Bubble Bobble. It has produced arcade games all around the world, while also importing and distributing American coin-op video games in Japan. Taito also owns several arcades in Japan known as Taito Stations or Game Taito Stations.
The company was founded in 1953 by a Russian Jewish businessman named Michael Kogan as Taito Trading Company (株式会社太東貿易 kabushikigaisha taitō bōeki?). Taito started out importing and distributing vending machines. Later, it began leasing jukeboxes and eventually started to manufacture its own. Taito eventually began producing electro-mechanical arcade games in the 1960s.
Taito introduced its first video arcade game in 1973. It was also this year that it changed its name from Taito Trading Company to Taito Corporation. In 1978 Toshihiro Nishikado, a designer at Taito, created Space Invaders which became the company's most popular title ever and one of the most memorable games in arcade history, responsible for beginning the golden age of arcade video games. The game was published in the US by Midway.
Due to the huge success of Space Invaders, Taito opened in 1979 an American division called Taito America Corporation in Elk Grove Village, Illinois in order to release video games in North America. It relocated in 1985 to nearby Wheeling. While the majority of Taito America's catalog were titles that were originally released in Japan by its parent company, it did also publish video games licensed from third-party companies, as well as games that were developed in the U.S. for Taito.
In May 1988, Taito Software, the division of Taito America responsible for non-arcade operations, opened its own office in North Vancouver, British Columbia. While manufacturing and distribution of Taito arcade video games in North America continued to be handled in Wheeling, the North Vancouver unit was now in charge of releasing video games for Nintendo's products and the computer market. However by early 1991, the Vancouver location had completely shut down, and publishing of home video games returned in Illinois.
1995 marked the last year that North America saw the Taito label on new games as Taito America permanently closed down after more than 15 years of existence. Video games from Taito Corporation are still available in North America to this day, but they now bear the name of other publishers.
Taito has had a big influence on the course of videogame history, developing some very innovative games. Space Invaders (1978) is probably the most notable, but games such as Speed Race (1974), Gun Fight (1975), Qix (1981), Jungle Hunt (1982), Elevator Action (1983), Buggy Challenge (1984), Bubble Bobble (1986), Takeshi no Chōsenjō (1986), Chase H.Q. (1988), Puzznic (1989), Kick Master (1992), Gun Buster (1992) and Puzzle Bobble (1994) also introduced unique and innovative gameplay ideas. Taito also had a license from Hanna-Barbera to do games based on The Flintstones and The Jetsons.
In 1992, Taito announced a CD-ROM-based console system named WOWOW, that would have allowed people to play near-exact ports of Taito's arcades (similar to the Neo Geo), as well as download games from a satellite transmission (as the Satellaview would do later). It was named after the Japanese television station WOWOW and would have utilized its stations to download games. The WOWOW was never released.
On August 22, 2005, it was announced that gaming giant Square Enix would purchase 247,900 Taito shares worth ¥45.16 billion (US$409.1 million), to make Taito Corporation a subsidiary of Square Enix. The purpose of the takeover by Square Enix was to both increase Taito's profit margin exponentially as well as begin their company's expansion into new forms of gaming (most notably, the arcade scene), and various other entertainment venues. The takeover bid from Square Enix was accepted by previous majority stockholder Kyocera, making Taito an official Square Enix subsidiary. On September 22, 2005, Square Enix announced successfully acquiring 93.7% of all shares of Taito, effectively owning the entire company. By September 28, 2005, Taito became a subsidiary wholly owned by Square Enix. The present Taito Corporation was formed on March 31, 2006 by merging Taito into SQEX Corporation (formerly The Game Designers Studio).
Square Enix officially announced on July 28, 2008 that it would liquidate two subsidiaries of Taito, Taito Art Corporation and Taito Tech Co., Ltd. on the grounds that both had fulfilled their business purpose. The process officially ended in October 2008.
- "Company Overview." Taito Corporation. Retrieved on January 30, 2011. "Head Office 15F, Shinjuku Bunka Quint Bldg,3-22-7 Yoyogi,Shibuya-ku,Tokyo 151-8648,JAPAN."
- "Corporate Profile." Square Enix Corporation. Retrieved on January 30, 2011. "Headquarters Shinjuku Bunka Quint Bldg. 3-22-7 Yoyogi, Shibuya-ku,Tokyo 151-8544, Japan."
- "Map." Square Enix Corporation. Retrieved on January 30, 2011. "Location Shinjuku Bunka Quint Bldg. 3-22-7 Yoyogi, Shibuya-ku, Tokyo 151-8544, Japan."
- Hernandex, Christopher. "Taito WoWoW". PSXFantatics.com. Archived from the original on 2003-03-21. Retrieved 2007-08-26.
- "Company Outline." Taito Corporation. January 11, 1998. Retrieved on January 30, 2011 "Head Office 2-5-3 Hirakawa-cho,Chiyoda-ku,Tokyo 102,JAPAN." Address in Japanese: "東京都千代田区平河町二丁目５番３号"
- Jenkins, David (August 22, 2005). "Square Enix Makes Bid For Taito". Retrieved 2007-08-26.
- Carless, Simon (September 22, 2005). "Square Enix Nears Takeover Of Taito". Retrieved 2007-08-26.
- Klepek, Patrick (September 28, 2005). "Square Enix Swallows Taito". Retrieved 2007-08-26.
- Square Enix Co., Ltd. (July 28, 2008). "Notice regarding Dissolution and Liquidation of Subsidiaries" (PDF). Retrieved 2008-07-28.
- Official websites for English, Japanese
- The Taito Project from Emulation Status
- Taito Corporation at MobyGames
- The History of Taito at Jap-Sai.com
- Arcade Games Manufactured by Taito at Arcade-History.com