Tajín is a Mexican company founded in 1985 by Horacio Fernandez that produces several varieties of condiment, consisting predominantly of chile peppers, lime, and salt. The company, officially called Empresas Tajín, is located in Zapopan, Jalisco, Mexico.
The product now called Tajín was created by Fernandez's grandmother, "Mama Necha", as a sauce. Fernandez wanted to recreate the sauce in powder form so he could market it, and was intent on developing a process to dehydrate the chilis and limes. After visiting the pre-Columbian archaeological site El Tajín in the state of Veracruz, Fernandez decided to name his product after it. Tajín entered the U.S. market in 1993.
Tajín Clásico seasoning
The company's most popular product is a seasoning powder, often referred to as simply Tajín, consisting of ground chili peppers, sea salt, and dehydrated lime juice. The powder is tangy and spicy, and has a color ranging from amber to carmine. It is often added to food, especially fruit, as a condiment. Tajín is also used occasionally as an ingredient in micheladas, a beer cocktail. The seasoning is widely available in Mexico.
Tajín Spicy Clásico Snack Sauce
Empresas Tajín also produces a couple varieties of salsa, such as the Tajín Snack Sauce. The ingredients are nearly identical to their powdered seasoning counterpart, only in a liquid blend.