Tajín (seasoning)

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Empresas Tajín
Founded1985; 36 years ago (1985)
FounderHoracio Fernandez
Headquarters,
Mexico
Websitetajin.com

Tajín is a Mexican company founded in 1985 by Horacio Fernandez[1] that produces several varieties of condiment, consisting predominantly of chile peppers, lime, and salt. The company, officially called Empresas Tajín, is located in Zapopan, Jalisco, Mexico.[2]

History[edit]

The product now called Tajín was created by Fernandez's grandmother, "Mama Necha", as a sauce. Fernandez wanted to recreate the sauce in powder form so he could market it, and was intent on developing a process to dehydrate the chilis and limes. After visiting the pre-Columbian archaeological site El Tajín in the state of Veracruz, Fernandez decided to name his product after it. Tajín entered the U.S. market in 1993.[3]

Tajín Clásico seasoning[edit]

The company's most popular product is a seasoning powder, often referred to as simply Tajín, consisting of ground chili peppers, sea salt, and dehydrated lime juice. The powder is tangy and spicy, and has a color ranging from amber to carmine. It is often added to food, especially fruit, as a condiment.[4] Tajín is also used occasionally as an ingredient in micheladas, a beer cocktail. The seasoning is widely available in Mexico.[citation needed]

Tajín Spicy Clásico Snack Sauce[edit]

Empresas Tajín also produces a couple varieties of salsa, such as the Tajín Snack Sauce. The ingredients are nearly identical to their powdered seasoning counterpart, only in a liquid blend.[citation needed]

Gallery[edit]

See also[edit]

References[edit]

  1. ^ "Tajin Marks 30 Years of Spicing Up Produce". The Packer. October 16, 2015.
  2. ^ "Tajín - FAQs". www.tajin.com. Retrieved 2020-02-08.
  3. ^ "Tajín - History". www.tajin.com. Retrieved 2020-02-08.
  4. ^ littlestmartha (2011-03-14). "Tajin Makes Everything Taste Better". Littlest Martha. Retrieved 2020-02-08.