Tajín (seasoning)

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Tajín is a Mexican company founded in 1985[1] by Horacio Fernandez[2] that produces several varieties of condiment, consisting predominantly of chile peppers, lime, and salt. The company, officially called Empresas Tajín,[3] is located in Zapopan, Jalisco, Mexico.[4] Tajín was originally created by Fernandez's grandmother, "Mama Necha", as a sauce. Fernandez wanted to recreate the sauce in powder form so he could market it to the world, and was intent on developing a process to dehydrate the chilis and limes.[5] After visiting the pre-Columbian archaeological site El Tajín in the state of Veracruz, Fernandez decided to name his product after it. Tajín entered the U.S. market in 1993.[6]

A bottle of Tajín Clásico seasoning.
Mandarin oranges in a bowl within a bowl of popcorn, both sprinkled in Tajín powdered seasoning.

Tajín Clásico Seasoning[edit]

The company's most popular product is a seasoning powder, often referred to as simply Tajín, consisting of ground chilli peppers, sea salt, and dehydrated lime juice. It is the #1 chili lime seasoning in the U.S. today and continues to grow at a double-digit pace.[7] The powder is tangy and spicy, and has a color ranging from amber to carmine. It is often added to food as a condiment, most commonly fruits[8] such as watermelon, mango, oranges, papaya, and cucumbers, however it is also known to be used to season popcorn, fruit juice, meat, and to rim drink glasses.[9] Tajín is also used occasionally as an ingredient in micheladas, a beer cocktail. The seasoning is widely available in Mexico and is found in nearly every store in the country.[citation needed]

Tajín Spicy Clásico Snack Sauce[edit]

Empresas Tajín also produces a couple varieties of salsa, such as the Tajín Snack Sauce. The ingredients are nearly identical to their powdered seasoning counterpart, only in a liquid blend.[10] Similarly to Tapatio and Valentina hot sauces, Tajín Snack Sauce is red in color and has a viscosity moderately higher than that of water. Like its powder counterpart, the sauce is added to fruits and meats, mixed into drinks, and used as a dip for chips and popcorn.

Collaborations with other brands[edit]

Among its other variations of salsas and Tajín (such as a habanero flavor[11] variant and a low sodium[12] variant of their powdered seasoning), the chili seasoning company has collaborated with other brands to manufacture Tajín flavored variants. One such example is with On The Border, a brand of tortilla chips, to create On The Border Taste of Tajín. Tajín has also collaborated with Snak Club, releasing three variants of Tajín flavored snack mixes: tropical mix, toasted corn, and peanuts.

References[edit]

  1. ^ "Empresas Tajín". Linkedin.
  2. ^ "Tajin Marks 30 Years of Spicing Up Produce". The Packer. October 16, 2015.
  3. ^ "Tajín". www.tajin.com. Retrieved 2020-02-08.
  4. ^ "Tajín - FAQs". www.tajin.com. Retrieved 2020-02-08.
  5. ^ "Tajín". www.tajin.com. Retrieved 2020-02-08.
  6. ^ "Tajín - History". www.tajin.com. Retrieved 2020-02-08.
  7. ^ "Tajín® Clásico Peanuts – Century Snacks". Retrieved 2020-02-08.
  8. ^ littlestmartha (2011-03-14). "Tajin Makes Everything Taste Better". Littlest Martha. Retrieved 2020-02-08.
  9. ^ "TAJÍN® Rimmer". www.tajin.com. Retrieved 2020-02-08.
  10. ^ "TAJÍN® Regular Snack Sauce". www.tajin.com. Retrieved 2020-02-08.
  11. ^ "TAJÍN® Habanero". www.tajin.com. Retrieved 2020-02-08.
  12. ^ "TAJÍN® Clásico Low Sodium". www.tajin.com. Retrieved 2020-02-08.

External links[edit]