TakePart

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TakePart, LLC
Digital media company
Founded 2008
Headquarters Los Angeles, California, U.S.
Parent Participant Media
Website Official Website
Take Part Live
Genre News show
Created by Take Part/Participant Media
Starring Meghan McCain and Jacob Soboroff
Country of origin United States
Original language(s) English
No. of seasons 3
Production
Location(s) Los Angeles, California
Running time Approximately 1 hour
Production company(s) Participant Media
Distributor Participant Media
Release
Original network Pivot
Picture format 720p (HDTV)
Original release 1 August 2013 (2013-08-01) – 18 December 2014 (2014-12-18)

TakePart is the digital division of Participant Media, a motion picture studio that focuses on issues of social justice. TakePart was founded in 2008 to promote Participant Media's films as well as make viewers aware of the social advocacy efforts of Participant's outreach partners.[1]

About the site[edit]

TakePart produces a Web site with a daily cycle of original articles, blogs, and videos on the culture and lifestyle of change. Topics of coverage include animals, arts, food, education, the environment, green tech, politics, culture, health and innovation. The site also provides ways for users to take action on the issues they read about. TakePart also offers services including custom content creation and campaign building to NGOs and brands looking to create social impact.

One of TakePart's first media campaigns to win public notice was its activism about the 2008 semi-documentary film, Chicago 10.[2]

In 2009, TakePart released GiveABit, an iPhone application which solicits charitable donations for Participant Media's nonprofit advocacy partners from iPhone users once a day.[1] In 2011, advertising executive Chad Boettcher was hired by Participant Media to oversee an expanded social action outreach via the TakePart Web site.[3][4]

The TakePart.com Web site was a major aspect of the marketing campaign for the 2011 motion picture Contagion.[5] By year's end, more than 2 million people had visited the TakePart Contagion page.[3]

TakePart Live[edit]

On August 1, 2013 Pivot TV aired the first episode of TakePart Live a live show hosted by Cara Santa Maria and Jacob Soboroff that covered news, social media, current events and is a component to the website.

In January 2014, popular comedian personality Tehran Von Ghasri was added to the permanent live show roster as host adding color commentary, academic and worldly perspective. In April 2014, Cara Santa Maria was replaced on the show by Meghan McCain and the show moved to a new set. On December 9, 2014 it was announced that Pivot had cancelled the show due to high production costs.

TakePart Live was also streamed live on the website www.takepart.com/live.

References[edit]

  1. ^ a b Wilhelm, Ian. "New iPhone Application Could Help Charity Fund Raising." Chronicle of Philanthropy. June 15, 2009.
  2. ^ Kilday, Gregg. "'Chicago 10' Shows Now Is Not Too Far From Then." Reuters. February 28, 2008.
  3. ^ a b "Chad Boettcher to Head Social Action & Advocacy for Participant Media." MarketWatch.com. November 1, 2011.
  4. ^ "Insiders." Daily Variety. November 21, 2011.
  5. ^ Cieply, Michael. "Achoos of Death Are Film's Scourge." New York Times. August 8, 2011.

External links[edit]