Take 5 (candy)
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The Take 5 (known as Max 5 in Canada but now discontinued) is a pretzel, caramel, peanut and peanut butter-filled, milk chocolate coated candy bar released by The Hershey Company in December 2004. The "5" in the name refers the combination of five ingredients: milk chocolate, peanuts, caramel, peanut butter, and pretzels.
Due to its popularity, The Hershey Company has produced several variations of the original candy in 2005-2006:
- Chocolate Cookie - Substitutes a chocolate cookie to replace the pretzel
- Marshmallow (limited edition) - Substitutes a marshmallow creme to replace the caramel
- Peanut Butter - Has a peanut butter coating instead of milk chocolate
- White Chocolate - Has a white chocolate coating instead of milk chocolate
Take 5, amongst other candy bar products often included cocoa butter, a fat derived from the cocoa bean. However, beginning in 2006 the price for cocoa butter began to increase dramatically, by 2008 the price per ton had increased from $4,000 to $8,100. This placed pressure on Hershey and other chocolate manufacturers to reduce costs. Staple products such as the Reese's peanut butter cups and Hershey's Kisses were not affected by the price change, but second and third tier products saw a change in their composition, cocoa butter was substituted with other cheaper products, such as vegetable and sesame seed oil.
One serving contains:
- ALICE GOMSTYN (Sep 2, 2008). "Chocolate Lovers Pained by Candy Changes". ABC News. Retrieved 23 June 2012.
- Laura T. Coffey (2008-09-19). "Chocoholics sour on new Hershey’s formula". MSNBC News. Retrieved 23 June 2012.