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Besloten Vennootschap
Industry Online food ordering
Founded 1999
Headquarters Amsterdam, Netherlands
Area served
Netherlands, Germany, Austria, Poland, Portugal, Belgium, France, Switzerland, Luxembourg, Vietnam[1]
Key people
Jitse Groen (creator, owner)[2]
Products Pizza, Indian, Chinese, Sushi, etc.
Revenue Over €100 million[2]
Number of employees
Website corporate.takeaway.com

Takeaway.com, officially Takeaway.com BV, and created originally under its Dutch name Thuisbezorgd.nl, is a Dutch dot-com company specialised in online food ordering and home delivery. Takeaway.com is an intermediary online portal between the customer and the restaurants, where customers can order food online from restaurants’ menus, and have it delivered by the restaurants directly to their home.[3]


Jitse Groen created the website after finding out how hard it was to find local restaurant menus online.

  • 2000: launch of the website Thuisbezorgd.nl
  • 2008: the company expands to Belgium (Pizza.be) and Germany (Lieferservice.de)
  • 2010: the business changes its international name from Thuisbezorgd.nl to Takeaway.com
  • 2011: the websites are redesigned, featuring a new logo
  • 2012: Takeaway.com receives an investment of €13 million from Prime Ventures - a venture capital and growth equity firm; Takeaway.com is launched in the United Kingdom under the same name
  • 2013: began accepting Bitcoin in November 2013.[4][5]
  • 2014: Takeaway.com receive another investment of €74 million in a series B-round led by Macquarie Capital and Prime Ventures.[6] They also launch their new logo in all of their countries [7]
  • 2016: Takeaway.com raises €328 million from their IPO, valuing the company at €993 million.[8]
  • 2016: ends business in the UK in August, selling its customer portfolio to rival Just-Eat[9]
  • 2017: Pizza.be rebrands to Takeaway.com in Belgium[10]

In 2012, The organisation was market leader in the Netherlands (market share of 90%) and Belgium (70%).[2] The website handles over 800,000 orders per month for 10,000 restaurants.[11] Takeaway.com charges 12% of commission per order for the restaurant and will increase it to 13% from January 1, 2018.

Local brands[edit]

The company operates under different websites/brand names in the countries where it operates:[1]

Country Brand/Website
Austria Lieferservice.at
Belgium Takeaway.com (formerly Pizza.be)
France Pizza.fr
Portugal Pizza.pt
Germany Lieferando.de, Lieferservice.de
Luxembourg Pizza.lu
Netherlands Thuisbezorgd.nl
Poland Pyszne.pl
Switzerland Lieferservice.ch
United Kingdom Takeaway.com
Vietnam Vietnammm.com

See also[edit]


  1. ^ a b "Takeaway.com". Takeaway.com. Retrieved 23 September 2012. 
  2. ^ a b c George Groen (5 September 2012). "Eerste Belgisch avontuur Thuisbezorgd.nl duurde half jaar (First Belgian adventure Thuisbezorgd.nl lasted half a year)". Het Financieele Dagblad (in Dutch). Retrieved 23 September 2012. 
  3. ^ "Der Unternehmer Jitse Groen will mehr Potsdamer Restaurants für seine Bestellplattform gewinnen". Märkische Allgemeine (in German). 18 September 2012. Retrieved 23 September 2012. 
  4. ^ "Thuisbezorgd accepteert betalingen via Bitcoin (Thuisbezorgd.nl starts accepting payments in Bitcoin)". Nu.nl (in Dutch). 5 November 2013. Retrieved 5 November 2013. 
  5. ^ "Ten places where you can spend your bitcoins in the UK". Telegraph.co.uk. 10 January 2014. Retrieved 14 February 2015. 
  6. ^ "Takeaway.com - About us - News archive". takeaway.com. Retrieved 14 February 2015. 
  7. ^ "Takeaway.com - About us - News archive". takeaway.com. Retrieved 14 February 2015. 
  8. ^ Lunden, Ingrid. "Food delivery startup Takeaway.com raises $368M in IPO, valuing it at $1.1B". TechCrunch. Retrieved 2016-09-30. 
  9. ^ http://siliconcanals.nl/news/startups/e-commerce/takeaway-sells-british-justeat
  10. ^ "Pizza.be wordt Takeaway.com". De Standaard (in Dutch). Retrieved 2017-02-26. 
  11. ^ "Who we are". Takeaway.com. Retrieved 23 September 2012.