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Deletion of edits
Who deleted this page??? Hypocrites
The benefits of ad filtering are listed, but the negatives are not listed. I inserted a sentence explaining the negatives, including the impact it can have on the viability of free websites, and it has been removed. Congratulations, another biased article on Wikipedia. Someone justify why the negatives of adblocking should not be including in this article? —Preceding unsigned comment added by 126.96.36.199 (talk) 12:29, 22 January 2010 (UTC)
There likely was not as much advertising in the net in 90's but there was still free content. But trying to make that comparison is already bit biased since the whole thing was new and people where more excited and enthuastic about putting up content. Some might have been motivated by possible future advertising profits and some even maybe just latched on advertising when they saw other people do it and talk about getting money of it.
Anyway, what the article lacks is information on automated filtering of ads from sound stream or atleast making them less obnoxiously loud. Since ads tend to air in radio/tv perhaps slightly louder (with less dynamic range) than the rest of the content it should be possible to detect this. I'm primarily interested in a program/vst/directshow codec to do this in PC but haven't found any. —Preceding unsigned comment added by 188.8.131.52 (talk) 04:18, 26 June 2010 (UTC)
Please title it properly.
The most important topic MISSING!
IMHO there should also be a section on industry countermeasures that are currently underway. There's a ton of development happening in this area from "acceptable ads" policies, to ads that penetrate ad blockers (like PageFair) and on popular adblock-blockers like http://blockadblock.com Also -- there should be some information about the percentage of websites which depend solely on ad revenue. (I have looked for this info and can't find it).
Legal and Commercial Events
I am proposing an addition of a section to the main "Ad blocking" page that contains information about the events shaping this topic. I am seeking feedback on this Talk page first. Please read this article, which, will be referenced. http://www.mobilegeeks.de/artikel/adblock-plus-widerspruechliche-marken-registrierungen-eyeo-dpma-uspto/ Jess (talk) 13:59, 11 October 2015 (UTC)
CPM vs CPC
This article currently says:
sites are rarely paid “per click”; instead the standard metric for selling web display ads is “CPM”, or “cost per mille”—the cost for a thousand views
However, Online advertising says:
CPC's market share has grown each year since its introduction, eclipsing CPM to dominate two-thirds of all online advertising compensation methods.
Pagefair quote removed
Since Pagefair business thrives on exaggerating the alleged revenue missed because people using adblockers, IMO it does not satisfy WP:VER.
THerefore I have removed the sentence.