Talk:Atari, Inc. (Atari, SA subsidiary)
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Back to the old-style fuji?
Atari Inc's website is using the original style Fuji logo. I'm not sure if this is due to (in)consistent branding, but should the entry here be edited to reflect this? Sslaxx (talk) 10:12, 28 November 2009 (UTC)
This article confused me more than informed me.
When people hear "Atari," then don't know about the silly and confusing history behind the brand. For instance, my room-mate saw the Atari logo at the end of Pit-Fighter on WB Games' Midway Arcade Origins collection, and thought it was the same Atari that made the 2600. Okay, actually, yes, that is the exact SAME Atari that made the 2600, as WB Games bought Midway, who bought Atari "Games" from Time Warner Interactive, who was originally Tengen, and was a joint venture between Atari Games, a WB company, and Namco, and, well, was still Atari Games from the original Atari. See, confusing. While I am aware of all the ins and outs of the Atari saga, perhaps articles like this, and other Atari companies' article be merged into one, large, but easy to read, Atari article. Otherwise, like when Atari, Inc., announced their financial problems, everybody, who isn't aware of Atari's nuttiness, thought it meant Nolan's Atari, that made the 2600. Like I stated: confusing. 220.127.116.11 (talk) 16:06, 11 November 2013 (UTC)
- No, it is precisely because of that confusion that these articles defining these separate corporate entities exist. These are all different companies. There's already a generic covering of the brand itself at Atari. Additionally, an encyclopedia does not go by what people mistake, it does not portray information based on someone's confusion, rather it documents what is in an effort to clarify. Likewise, you're incorrect. Atari Games was simply the Coin-Op division of the original Atari Inc., it was in no way the same Atari that made the 2600. That part of the company was sold to Jack Tramiel to form Atari Corporation. Likewise, Time Warner Interactive was not originally Tengen, Tengen was a division of Atari Games, and not a joint venture either. You're confusing NAMCO's initial ownership of Atari Games before it became employee owned. Atari Games itself was renamed to Time Warner Interactive for a short period when it had been purchased by Time Warner after the employee ownership. Additionally, the current Atari Inc (this one) purposely tries to portray itself as the original Atari Inc. for marketing purposes, that's the reason for the confusion during the bankruptcy announcement. If you're confused, you have simply to actually read through the articles and provided references, which clearly explain everything. It seems more like you're casually skimming over things and then getting frustrated for not being able to follow it. It's very simple. The original Atari, Atari Inc., was split up in 1984. From this point you have two main branches of the IP. The first, the Coin Division, was initially retained by Warner Communications, then sold to NAMCO. The employees bought out NAMCO controlling interest, started up the TENGEN, and then eventually sold their remaining interest to Time/Warner Interactive after financial problems. They were then renamed to TWI, then back to Atari Games and sold to Midway. Midway closed down the group in 2003. It does not exist and has not since then, just the assets do, which is what WB Games owns. The second branch, the assets (IP, buildings, manufacturing) of the Consumer Division (the division that made the PONG consoles, Atari 2600, 5200, and computers) were sold to Jack Tramiel who in turned used them to form the new company Atari Corporation. That company folded in 1996 when it reverse merged with JTS, i.e. it was shut down. Then then IP and brand name (since that's all that existed) were sold to Habro, who then sold it to Infogrames. Infogrames took one of it's subsidiaries GT Interactive and renamed it first to Infogrames, NA Inc. and then Atari Inc. That's the company in this article. This is all clearly laid out in the main Atari article as well as the sub-articles like this that document the individual companies. --Marty Goldberg (talk) 18:42, 11 November 2013 (UTC)