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I made a few grammatical edits to your page. Very minor things. I also removed "emotional branding" from the "Also see" section because I feel that emotional branding is very vaguely related to your topic. There are many more articles that would be a better fit for that section. Go broader like "marketing" or "branding" in general. Emotional branding is very specific. Other than that, I think you have a good start. Maybe add more details about what a person in that position would do specifically and examples of what famous people have been in that position and what they did. CONTENT: Good. Some grammatical errors but easy to improve. STRUCTURE: Really good. I like the subsections that you have for "Concepts" SOURCES: Good sources. Need more specific examples. Jonessam2013 (talk) 16:02, 19 March 2013 (UTC)
The article has greatly improved. You need to refine the introduction and really clarify what a brand ambassador is/does. For example, I doubt that a brand ambassador has anything to do with Human Resources. I would also get rid of the line on the diplomat. It seems to me that the ambassador is mostly defined by its promotional role rather than by its ability to manage a brand. I might be wrong on this.
I see you have added a section on the evolution towards brand ambassadors, which is great. Does Davis state exactly when brand ambassadors were introduced by/in the industry? Also it is unclear to me why you state that brand managers were mostly a liability in the 1950s and 1960s. Of course they were expensive, but if companies hired them is because they were supposed to increase revenues.
Finally, I have renamed one of your sections and incorporated the part on contemporary brand ambassadors in your history section. You might use a part of that section to refine the introduction.Mdseriis (talk) 22:28, 19 March 2013 (UTC)
I think you have a really good start. I also agree with the professor that maybe you should double check on the terms of what a brand ambassador does in the sense of relating it to human resources. Maybe you should look for another example for this. Also for the sub sections of related terms, you might want to add examples and further explain what they are just so that readers can understand it better. I would also cite some of those terms since I notices that the sub section for celebrities doesn't have a citation. Overall I think you've done a great job and just need to do some minor changed to make your article perfect. Jenks27 (talk) 23:08, 24 March 2013 (UTC)
I find it ludicrous that an article about the job of brand ambassador ignores an early and one of the most famous brand ambassadors, Anita Bryant. The leap from product endorsement to brand ambassador is pretty clear. This article misses the boat in section /* Evolution of brand managers to brand ambassadors */. The evolution was not from brand managers to brand ambassadors, it was from product endorsers to brand ambassadors. Early brand ambassadors were often the company's founders, such as Charles Atlas and Colonel Sanders. Anita Bryant pioneered the celebrity brand ambassador role. O. J. Simpson started out endorsing products such as Chevolet, but he became the first black brand ambassador in the U.S. when Hertz hired him in that role in 1975. Alexander, Leslie M. and Rucker,, Walter C., Jr., ed. (2010). "Simpson, O. J.". Encyclopedia of African American History. ABC-CLIO. p. 1022. . You need to read more about the history of advertising and less hype about so-called new ideas. --Bejnar (talk) 04:26, 27 June 2014 (UTC)
Brand ambassadors are not always celebrities
The article seems to suggest they are always celebrities or (spokes)models. I am at a university in the UK and I very regularly see jobs advertised for student "brand ambassadors", employed to spread the word about a brand on campus or in halls of residence. Nothing celebrity about it. 126.96.36.199 (talk) 14:49, 26 June 2015 (UTC)