Talk:Cabot Creamery

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Spam[edit]

Wikipedia is not a .com facility where businesses can be shamelessly promoted. Please use .com pages for PR. This is supposed to inform the reader not sell them on Cabot products. Student7 (talk) 21:06, 28 December 2007 (UTC)

I honestly was not attempting to promote anything or include any bias. I see the comedic Cabot TV ads everyday, and they feature well known actor Luis Guzmán, so I thought it would be entirely noteworthy to mention his enthusiastic participation in Cabot advertising (which was well references by the way). The fact that Guzmán lives near Cabot and happily agreed to film the ads makes a solid case that I'm not creating bias statements; please check my source for confirmation. Plus, if Pepsi has its own list of Pepsi spokespersons article on Wikipedia, certainly the celebrity endorsement of Cabot is at the very least worth a mention in its article.
Also note that many articles for products, brands, and franchises include information regarding their unique, memorable, and/or controversial advertising and marketing; that's all I'm doing. Playstation Portable, M&M's, Old Spice, Trix, Kentucky Fried Chicken, and McDonald's all have sections dedicated to this information - the latter having an article dedicated to it. Many articles also include a Slogans list, which is directly related to advertising.
If you'd like, I will happily compromise by reverting your edit to include my Advertising section in a tweaked, condensed form and cite from the official Cabot website. But from what I observed, the concern for this article should lie in all the uncited statements in the History section rather than my unbiased, non-promoting, and noteworthy information.Cale (talk) 04:31, 3 May 2008 (UTC)
I'm not monitoring those other articles. Please delete spam in there if you are monitoring them. Please read WP:SPAM first. That might help. Bad articles must not become a model for good ones. This is confined to essentially business news about the company. If it becomes cute or interesting, we've lost the encyclopedic focus. This is not supposed to be entertainment news. Great for .com sites. Student7 (talk) 12:01, 3 May 2008 (UTC)
Guidelines for company articles include: Wikipedia:WikiProject Retailing/Company page structure, and Wikipedia:WikiProject Companies. In the latter, it discusses self-promotion. Student7 (talk) 14:00, 3 May 2008 (UTC)
Considering both McDonald's and Burger King have articles dedicated to their marketing and advertising history, and considering the fact that a famous actor is sponsoring Cabot, I think it's entirely appropriate to include the information that I did in at least some form. Marketing is a perfectly notable attribute of a company, especially if it has stand-out characteristics like Cabot's current campaign. I never even heard of Cabot until a month ago and frequently see their ad. Also note that it's gained substantial attention online by well presented websites.
It's also interesting that you bring up Wikipedia's Retailing/Company page structure. That includes a Logos and Slogans section which is directly related to marketing and advertising. The Microsoft article, which is used as the template, even details ad campaigns of Microsoft, which is exactly what I was trying to accomplish with Cabot Creamery before I was labeled a spammer. Cale (talk) 20:15, 3 May 2008 (UTC)
...Did I nail ya? I think I nailed ya. Cale (talk) 14:53, 5 May 2008 (UTC)
Not sure that the Wine Spectator award should stay. They don't sound that reputable. Was in BFP. Student7 (talk) 01:43, 24 August 2008 (UTC)

Number of families[edit]

The article states "Cabot’s farmer-owners merged with the 1,800 farm families of Agri-mark . . . . The combined companies totaled more than 1,500 farms. . ." Hunh? How do you add two populations (the number of farms in each) and get a figure that's less than (at least) one of the addends? Are many of the farms owned by multiple families? (I doubt it.) At the very least, we seem to have dueling sources; at the worst, there may be a bit of corporate disinformation going on. --Piledhigheranddeeper (talk) 21:52, 29 July 2008 (UTC)

Good question. I am guessing that the total today is over 1,500, but totaled more than that then, back when farms were smaller and less productive. Vermont loses roughly 1%/year of its farms, but with more efficient methods, production rises.Student7 (talk) 23:21, 29 July 2008 (UTC)
The contradiction appears word for word at http://www.cabotcheese.com/history.html It may have been a typo, as this page http://www.agrimark.net/public/cabotcheese.php is almost identical, but says the combined co-operative has "more than 2100 farms". It is a shame that we don't have an annual report online with audited figures, but we will clearly have to be careful to tie membership numbers with sources and dates. We will have to start again, as I had to delete a possible copyvio (not your fault Student7).
Maybe a farmer member can help us with published audited figures (membership, financials)?
--Hroðulf (or Hrothulf) (Talk) 06:56, 30 July 2008 (UTC)

By 2008, this press release says only 1300 members. --Hroðulf (or Hrothulf) (Talk) 07:36, 30 July 2008 (UTC)

Agri-Mark[edit]

Really need an article on Agri-Mark. It announced a profit of $14.9 million for 2009. No place to report it! Student7 (talk) 22:35, 17 April 2010 (UTC)