Talk:Digital marketing

From Wikipedia, the free encyclopedia
Jump to: navigation, search
WikiProject Internet (Rated Start-class, Low-importance)
WikiProject icon This article is within the scope of WikiProject Internet, a collaborative effort to improve the coverage of the Internet on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
Start-Class article Start  This article has been rated as Start-Class on the project's quality scale.
 Low  This article has been rated as Low-importance on the project's importance scale.
WikiProject Marketing & Advertising (Rated Start-class, High-importance)
WikiProject icon This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
Start-Class article Start  This article has been rated as Start-Class on the quality scale.
 High  This article has been rated as High-importance on the importance scale.

Debate round non IP channels, people![edit]

I have edited the article to say that there is debate round non IP channels for digital marketing, such as TV and radio - which do not suggest digital marketing in any way. Up for discussion - but it's a dubious thing to say. — Preceding unsigned comment added by Hball666 (talkcontribs) 17:31, 17 May 2015 (UTC)

How is this different from Internet Marketing? I would suggest a merge. -- (talk) 16:50, 30 January 2009 (UTC)

Internet marketing is a subset of digital marketing; but as written, this article is little more that a collection of original research composing a series of definitions. --- Barek (talkcontribs) - 18:03, 4 April 2009 (UTC)

I would NOT merge them. In fact ,there is a fair amount of confusion. Contrary to the opening line of this article, digital marketing is not just internet connected devices. For instance, if I use text messaging as part of my marketing, that is digital, but doesn't require the internet. There is further confusion because the Web is a subset of the Internet. Digital covers all marketing concerned with digital communications, such as the Internet, web, phone, and digital billboards. I would move to strike the entire section on pull versus push. --Rdquay (talk) 15:14, 25 December 2012 (UTC)

I would NOT merge them, too. Digital (lat. for digit) means more than Internet. Thru the digital support for Marketing (processes, activities and media) you can communicate corporate messages (or other organizations) and product details (or other details) via electronically devices. You can use Marketing Management Support Systems to do marketing automatically and individually. — Preceding unsigned comment added by Rolf Dreier (talkcontribs) 14:13, 23 November 2013 (UTC)

Re: Multichannel communication: appreciate broader work to be done on this page but for me Multichannel Communication is essentially the same as Multichannel marketing I think this page should reference the importance of a multichannel approach and then link to the MC marketing page, itself could do with expanding Garymonk (talk) 19:40, 4 February 2014 (UTC)

Glossaries are not part of prose articles[edit]

Here are some of the terms that may be added back as part of the prose about digital marketing, Pseudofusulina (talk) 01:13, 2 January 2012 (UTC)

Banner Ad
An advertisement that appears on a Web page, most commonly at the top (header) or bottom (footer) of the page. Designed to have the user click on it for more information (see Microsite)
A blacklisted notice means that the message may not have been delivered due to be flagged on one of the major lists that keep tabs of known spammers. Different ISPs use different blacklists to block mailings from being delivered to their clients. It can be a temporary ban or a permanent one, depending upon the list.
A blocked notice means that the message did not get through due to being considered spam by the subscriber’s ISP. This may be due to being on a blacklist or because the message contains a domain that is already being blocked.
A campaign is a specific message being sent to a specific group of recipients.
CAN-SPAM Act of 2003
The CAN SPAM ACT is a series of federal laws that must be followed by all email marketers. Those found in violation of the laws can be subjected to major penalties.[1]
Click Through
The number of times people clicked on the links in your message. This is often referred to as CTR (Click Through Rate). Note: you must have enabled click through tracking in the campaign in order for this to be recorded.
Search engine marketing Is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.[2]
Cost Per Click
Refers to the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
Digital brand engagement
Brand and consumer interaction through the Internet. This includes all aspects of dialogue through the social web and on the brand's own website.
DMA Market
DMA stands for Designated Market Area, which is often associated with the entertainment industry. DMAs are usually counties (or sometimes split counties) that contain a large population that can be targeted, such as New York City, Los Angeles or Chicago.
False Positives
Legitimate messages being labeled as “spam”. Can cost companies potentially millions in potential lost revenue if not dealt with correctly.
The Global Permanent Removal List consists of records that are automatically removed from a particular database. Almost all email service providers (ESP) or multi-channel messaging companies maintain these lists for their clients.
A mini Web site design to promote a specific portion or brand from a larger corporate site. Used often with contests or as a landing page for a specific promotion.
Open Rate
This is a ratio determined by the number of people who opened your email against the total number of people to whom you sent the message. Typically, this number will be low for large campaigns and higher for more targeted campaigns.
Personalization gives you the ability to create a customized message for each person in your database. Can be addressed by first/last name, city, state, zip, etc.
Short Code
A short code is a 5 or 6 digit number that is used to send and respond to text messages. They can either be a random set of numbers or a “vanity” number tied to a specific brand or number pattern.
Social Bookmarking
Social Bookmarking is a popular way to store, classify, share and search links that are combined into a single site for easy access.

Social media optimization

The methodization of social media activity with the intent of attracting unique visitors to website content.
Streaming Technologies
Communication channel such as video and audio that is accessed online. Can be a pre-stored clip to access as well as a live feed that is streamed like an online broadcast.
Targeting allows you to send a message to people based on specific criteria from your subscriber database.
Voice Broadcast
Sending a pre-recorded voice messages to a large set of phone numbers at the time same. Can either be a voice call (meaning the recipient must answer the call for the message to play) or voice mail (meaning the message will play only if the recipient doesn’t answer )
A small graphical device that does a highly focused, often single, specific task. Web widgets can be embedded in web pages or run on the desktop of a PC (Windows or Mac) using software such as Apple's Dashboard software or Yahoo! Widgets Engine.
Title rename

The article is more of Pull and push strategies used in marketing . It doesn't much talk about Digital Marketing. — Preceding unsigned comment added by S.s.kulkarni9090 (talkcontribs) 06:32, 13 December 2012 (UTC)

Suggestions for Improvement (sanyad23)

1). Definition could use some re-working, internet marketing as a branch must be explained along with social media marketing as a separate branch 2). History and inception of digital marketing and why/how the trend spread 3). Push and Pull strategies should be explained in greater depth titled "Overview" 4). Multi-channel communication should include each medium of communication and how it is related and works in the form of digital marketing 5). Changing face of Digital Marketing- how consumerism and digital marketing are related 6). Include key terms such as social media optimization, media populism other similar terms — Preceding unsigned comment added by Sanyad23 (talkcontribs) 00:31, 28 January 2013 (UTC)

Interwiki conflict[edit]

d:Wikidata:Interwiki_conflicts/Unresolved/2014#.28no_label.29_.28Q3008173.29.2FDigital_marketing_.28Q1323528.29... I think we need some perspective on the whole topic.--Alexmar983 (talk) 16:12, 8 February 2014 (UTC)

Article overlap[edit]

Do we really need both Online advertising and Digital marketing? There's a lot of overlap. Is there a better way to split up the subject? John Nagle (talk) 08:00, 27 October 2015 (UTC)

  1. ^
  2. ^