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On January 18th user at 188.8.131.52 added only the following "When tested, however, Duracell usually lasts longer than Energizer". Corporate spamming like this ruins Wikipedia. Keep an eye out.
Can anyone please translate these compounds into english? I would like to know how batteries work. —The preceding unsigned comment was added by Fheo (talk • contribs) 19:59, 26 February 2007 (UTC).-Fheo
Perhaps the Duracell rabbit should be added here? GavinTing 15:49, 17 April 2007 (UTC)
Outside North America Duracell still uses a bunny, one that predates the Energizer bunny. The original Duracell one beat a drum, but it was a snare drum and the arms moved vertically. The Energizer bunny arms move horizontally to beat a bass drum. The Duracell bunny advertisements in Europe (among other places) have their bunny doing a wide variety of activities, such as a white-water kayaking ad during one summer Olympics.184.108.40.206 (talk) 22:29, 16 February 2009 (UTC)
Duracell Plus Duracell Ultra
So, Duracell invented AA and AAA, but who invented the others? C, D and did other letters ever apply to battery formats? And how did any formats become standard? Jim.henderson 05:28, 5 September 2007 (UTC)
- According to Electrochemistry Encyclopedia C D and cell batteries were created by the "American Electrical Novelty and Manufacturing Company" in 1899. That company traded hands a few times over the last century, selling products under the trademarks 'Ever Ready' and eventually 'Eveready', and eventually came under ownership of Energizer Holdings. Sources for this can be found here (look for "Flashlights and flashlight batteries") and here. Gh5046 20:08, 20 September 2007 (UTC)
what about the claims made in the Duracell comercials that Durracell batteries are "trusted" by paramedics and astronauts in their IMAX film cameras? They have been claiming in their TV ads that certain professions "trust" their brand over others for the passed few years. Perhaps this can be investigated and added. I couldn't find anything usefull on their corparate site.Dreammaker182 (talk) 05:09, 8 May 2008 (UTC) If they could not be substantiated the competition would have them in court in nothing flat. Both Duracell and Energizer keep a very close eye on the competition's advertising. —Preceding unsigned comment added by 220.127.116.11 (talk) 22:31, 16 February 2009 (UTC)
I agree. It seems very scummy. In Serbia advertisements say they last 8 times as long as the competition. That just seems like biased testing if not a flat out lie. Im pretty sure for them to say that they are trusted in ambulances and hospitals they just need to find one locale where that is true (im also pretty sure these types of deals are made on a large scale and in the district where their main office is located they may have huge tax advantage to selling batteries at production costs. So, yea it seems scummy.
A search of false advertising with duracell brings up this case
http://www.prweb.com/releases/2012/4/prweb9402655.htm http://www.gilmanlawllp.com/consumer-protection/duracell-batteries-dont-hold-up-duracell-and-procter-gamble-allegedly-mislead-consumers-regarding-ultra-advanced-ultra-power-batteries/ http://www.adnauseamblog.org/duracell-faces-class-action-suit/
interesting one probably about how this all started http://www.letsfixbritain.com/advertising.htm
Duracell considers old zinc batteries *standard*. At one time their prevalance was high but they are not what people would think now as standard but duracell maintains this is what they are comparing themselves to. — Preceding unsigned comment added by 18.104.22.168 (talk) 20:32, 19 July 2013 (UTC)
From the pop culture section on the article page - A Duracell battery appears in The Matrix, when Morpheus uses one to explain to Neo that humans are being used as a power supply.
Expanding on the pop culture aspect, Neil Cicierega made a song called "Duracell" on his third album Dimes when he still making music under the name Trapezoid/Deporitaz*. Unfortunately, WikiLemon (A Lemon Demon wiki) is down and it's yet to be brought back online, but I'm sure his mp3 section can count as proof; "Duracell" is track 09. Reference maybe, but proof definitely.
(*I underlined that part so people don't try to correct me with Hip to the Javabean.)
~~NaN 19:13, 6 February 2009 (UTC)
I've replaced this
- Duracell's advertising campaigns have always outlined the reliability of a Duracell battery really is. These campaigns show real people using the battery to power the devices they find most important: everything from a Defibrillator to a BrickHouse Child Locator  Spending millions dollars on these campaigns, Duracell has become a household name that businesses, government, and everyday consumers to trust when they need it most.
- Duracell's advertising campaigns in the USA have always outlined the reliability of Duracell batteries. These campaigns show people using the battery to power the devices they find most important: everything from a Defibrillator to a BrickHouse Child Locator . Spending millions of dollars on these campaigns, Duracell has become a household name.
- In the United Kingdom, advertising has concentrated more on the long life of the batteries. Since 1973 a pink toy bunny owered by a Duracell has outlasted other toys in a variety of exercises.
That's improved the syntax, removed POV speculation about what people think, asked for a citation on how much P&G spend on their advertising, and removed the assumption that the "reliability" ads are used worldwide. The Brickhouse child locator seems particularly US-centric. I don't know whether the bunny has ever been used in the US, but if anyone does, can they put in a mention? Rojomoke (talk) 12:21, 25 August 2009 (UTC)
Though subtle, there seems to be a slight strain of POV running through this article in favor of Duracell Batteries. This ought be corrected. —Preceding unsigned comment added by 22.214.171.124 (talk) 02:59, 12 March 2010 (UTC)
Duracell's NiMH rechargeable batteries may be re-branded Sanyo or Rayovac batteries. There are ongoing discussions about the "white top" and "black top" versions. Does Duracell actually manufacture any of their rechargeable NiMH batteries as the article claims? 126.96.36.199 (talk) 04:29, 26 January 2011 (UTC)