Talk:Lead generation

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Add my link so I can make some sweet, sweet sales and not have to pay for advertising[edit]

I think that should be added to external links. It fits just as well as the other ones listed under external links. so should

- is a lead generation blog that focuses on Enterprise B2B Lead generation. I am affiliated with this blog, so I cannot add it myself. should be added to the external links. They are a top lead generation company. They only do B2B, but most lead generation is B2B anyway. —Preceding unsigned comment added by (talk) 18:34, 11 September 2007 (UTC)

QED Enabled Services (P) Ltd. is a Sales Lead Generation Company based in Pune, INDIA —Preceding unsigned comment added by (talk) 09:19, 15 November 2007 (UTC)
Strong objection. Wikipedia is not a link farm. Especially where commercial gain is suspected (as in this case), it is generally better not to link to any companies doing business in the area. The only exception might be if a company is sufficiently noteworthy to warrant mention for reasons verifiable via third-party sources. (A company press release touting its own newsworthiness does not even remotely qualify.) (talk) 23:03, 26 August 2009 (UTC)

Hi, Can u tell me what exactly u mean by lead generation. Is it a prospective of Business development as Business research Analyst? And how it is different from Business Marketing? —Preceding unsigned comment added by (talk) 19:47, 5 October 2010 (UTC)

Note: wikipedia is not a link farm. The only exception might be if a company is sufficiently noteworthy to warrant mention for reasons verifiable via third-party sources. Well, these 3rd party sources include: Forrester reports: B2B Lead Management Automation Market Overview:Multiple Vendor Choices And Confusing Claims Slow Adoption How Mature Is B2B Lead Management?: Mature Lead Management Practices Yield Superior Results Marketing Automation Buyer's Kit - conducted by Marketo

The links to the lead generation companies might be external but they are legit - as confirmed by reliable sources such as Forrester etc. The former list of lead generation companies just do not feature in any independent list of leading lead gen companies. For this reason, please leave this update as is. It's far more reliable than the former list of companies listed (where no substantiation is given for them ). --JanHart (talk) 17:40, 5 November 2010 (UTC)

I have reverted the addition of these external links. Links to wiki-articles on the subject is fine but a list of external links is not. Keith D (talk) 18:56, 5 November 2010 (UTC)


Seems an effort to merge this article to Sales lead did not have traction. Now, Sales lead is an unreferenced stub, barely WP:DICDEF, and after taking a look at the articles, it seems more productive to redirect Sales lead to the referenced and more robust Lead generation. Dl2000 (talk) 23:01, 29 August 2014 (UTC)

I started to do this, but find that for some unaccountable reason it's objected to in sales lead (a lead is distinct from lead generation, but clearly belongs in the same article, no? Apparently not). Pol098 (talk) 12:28, 4 November 2014 (UTC)
It seems like these two topics used to be distinct, but are very much one process now (seconds apart, rather than days). Perhaps a compromise would be merging Sales lead in to Lead Generation, but expanding on it more than the current article does (perhaps in a historical light?). This page:[1] sums it up nicely. It is a blog, but it is a company blog. So it must be held to some level of oversight, allowing it to qualify as a RS. RandomArticleEdits (talk) 00:08, 6 November 2014 (UTC)
Merged. —Asgardiator Iä! Iä! 21:36, 11 September 2015 (UTC)
Merging (or just blanking and turning into a redirect) is a good idea, but that source is not usable. Anonymous corporate blogs are not good for much. They are used too often on articles but they do not meet WP:RS and are often inserted as a form of SEO spam or similar. Better nothing than that. Grayfell (talk) 21:45, 11 September 2015 (UTC)
Ah, my mistake. Thanks for the advice! Either way, I'm glad to see the discussion finally closed. — Asgardiator Iä! Iä! 23:56, 11 September 2015 (UTC)
No prob, the redirect makes sense. Because of the high potential for spam in this article and articles like it, sources need to be vetted carefully. Mansfield Sales Partners is a company which provides commercial sales consulting and services, so they have a vested interest in making themselves appear to be experts, but they don't have a reputation for reliability and fact-checking, and are about as far from neutral as its possible to be. The blog post may possibly be interesting or useful, but it's not a reliable source. Looking at the article, it's not the only spam that's slipped through the cracks recently, either. Grayfell (talk) 02:46, 12 September 2015 (UTC)

External links modified[edit]

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This article is incomprehensible[edit]

I've still no idea what lead generation is. Can it be re-written in English please? — Preceding unsigned comment added by (talk) 10:41, 13 February 2017 (UTC)

Opening sentence confusion[edit]

The opening sentence currently reads as follows:

"In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business."

This is unclear to me. What is "initiation"? Does lead generation involve creating consumer interest or does it involve gauging interest? Does lead generation involve judging existing products or creating new ones? The sentence as it stands is almost completely incomprehensible to this user. AnonGUser (talk) 20:48, 8 July 2019 (UTC)