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Sentence in second paragraph of introduction doesn't make sense
"Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term." Can someone who understands what this is supposed to mean please fix it? — Preceding unsigned comment added by 18.104.22.168 (talk) 06:42, 30 March 2016 (UTC)
- Presumably, it should have been "Marketing managers are often responsible for influencing the level, timing, and composition of customer demand [according to the commonly] accepted definition of the term." It was added here during a noble attempt to clean up a painful version of the article. @Mild Bill Hiccup:, does that sound right? I know you've probably slept since that edit. Kuru (talk) 11:43, 30 March 2016 (UTC)
marketing management vs marketing strategy
Marketing management and marketing strategy are generally treated as different levels in the planning hierarchy. Strategic decisions are higher order decisions.
This article carries the title "marketing management" yet its focus is on "marketing strategy". The entire article needs a big rethink.
The article entitled Marketing presumably should be about marketing management - but actually it's about just about everything except that.
I have added the following quote to the article on marketing strategy because it very clearly distinguishes between managerial and strategic approaches.
The distinction between “strategic” and “managerial” marketing is commonly used to distinguish "two phases having different goals and based on different conceptual tools. Strategic marketing concerns the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive and Stocchetti, A., "Old and new approaches to marketing: The quest of their epistemological roots," MPRA Paper No. 30841, 2009, <Online: https://mpra.ub.uni-muenchen.de/30841>, p. 34</ref>