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This seems like a new term for an old idea. There is also no discussion history which always makes me wonder. Anyone have history on the origin of this term?
--Testerer 19:05, 2 February 2007 (UTC)
This term actually came into use in the 1940s when broadcast radio workers were upset by the prospect of private subscription radio services. I found a Time article from 1948 (Time Magazine (1948) Narrowcasting. Time, 51(5), p. 69.) that is available in EBSCOhost Academic Database. Licklider's use was the first I can attribute to an academic source, and defines the term most accurately.
"Narrowcasting is a form of broadcasting, if the latter term is understood as the 'wide dissemination of content through mechanical or electronic media' as defined by Dr. Jonathan Sterne of McGill University."
Dr. Stern doesn't even have a wiki article himself, which is pretty odd if he's the guy who defined narrowcasting, whichi is how this reads. There are also not enough ref's (imho) to make this seem legit. — Preceding unsigned comment added by Testerer (talk • contribs) 19:06, 2 February 2007
Michael C. Keith is listed in Wikipedia (GO THERE) so I suppose that makes him legitimate. We use his text The Radio Station in our Radio Broadcasting course. This Focal Press/Elsevier 6th Edition text, copyright 2004 ISBN:0240-80530-5 lists Narrowcasting in it's index as on pages 15, 42, and 348. The page 348 citation is in the book's Glossary where it describes Narrowcasting as "Directed programming; targeting specific audience demographic." The page 15 citation appears to credit Narrowcasting with the salvation of the radio industry after TV. What more is needed to remove the shadow hanging over this term? Rburtnick 23:41, 6 March 2007 (UTC)
Merging "narrowcast" and "narrowcasting" entries
I think perhaps these should be merged into a single wiki page. The bare infinitive/noun form ("narrowcast") seems to be more common in web searches and print; "narrowcasting", on the other hand, seems to be simply a verb form. I suggest merging the two under the heading "narrowcast." User:memefactory Sept. 1, 2009— Preceding unsigned comment added by Memefactory (talk • contribs) 08:33, 1 September 2009
The Narrowcast doesn't start until the screen is on and (ADVERTISING)12/21/09 — Preceding unsigned comment added by 126.96.36.199 (talk) 11:03 &:04, 22 December 2009The IP's contrib was originally placed in this section, but preceding the previous contrib -- perhaps with the intention of responding to that previous contrib in listserv style.--Jerzy•t 06:26, 20 July 2011 (UTC)