Talk:Native advertising

From Wikipedia, the free encyclopedia
Jump to: navigation, search
          This article is of interest to the following WikiProjects:
WikiProject Internet (Rated Start-class, Low-importance)
WikiProject icon This article is within the scope of WikiProject Internet, a collaborative effort to improve the coverage of the Internet on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
Start-Class article Start  This article has been rated as Start-Class on the project's quality scale.
 Low  This article has been rated as Low-importance on the project's importance scale.
 
WikiProject Internet culture (Rated Start-class, Low-importance)
WikiProject icon This article is within the scope of WikiProject Internet culture, a collaborative effort to improve the coverage of internet culture on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
Start-Class article Start  This article has been rated as Start-Class on the project's quality scale.
 Low  This article has been rated as Low-importance on the project's importance scale.
 
WikiProject Marketing & Advertising (Rated Start-class, Low-importance)
WikiProject icon This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
Start-Class article Start  This article has been rated as Start-Class on the quality scale.
 Low  This article has been rated as Low-importance on the importance scale.
 

Serious language problems[edit]

The article as a whole uses obfuscatory language deeply embedded within the culture of internet advertising. It's hard to understand because it's loaded with buzzwords that are kind of incomprehensible to non-marketing majors and because the usage and grammar are spotty - this needs to be cleaned up by a neutral party, badly. - edited without an account by Zack Hausle, zhausle@gmail.com, 10:05 CDT 10/12/2014

Thank you for this comment! I find this article danged near incomprehensible. — Preceding unsigned comment added by Pepys2 (talkcontribs) 19:11, 12 February 2015 (UTC)

Pushing the limits[edit]

This article may be interesting to include as an example: Fox (and Mindy) push limits of native advertising. Not being a native speaker, I will not include the information in the lemma, but hopefully another author will. Regards, Bertux (talk) 09:33, 10 February 2014 (UTC)

Better list of examples[edit]

I agree with needing better examples. Perhaps even examples of the most well known native ads, like the Times piece of Women Inmates among others. — Preceding unsigned comment added by StephanyAlexandraOsma (talkcontribs) 21:11, 11 February 2015 (UTC)



I think it would be great if there was a better list of major news organisations that employ native advertising. I am not aware of any group that keeps track of such things which would certainly be helpful, and thus I am not aware a good source in order to create such a list. It seems the New York Times, The Guardian, Condé Nest, The Washington Post, Fairfax, Le Monde Group and many others employ native advertising. — Preceding unsigned comment added by AnonymousMath (talkcontribs) 21:03, 4 August 2014 (UTC)

Metrics[edit]

I think it is important to write about the different ways Native ads get measured. For digital natives, there's Cost Per Click (CPC), Cost Per Mil (CPM), Cost Per Acquisition CPA, and Cost Per Install CPI. It is also worth noting that there are several discussions happening right now about coming up with a more relevant metric system that will measure the real impact the ad is having.

The only metric I can think of for print native ads are promotion codes. However,these do not seem very effective. Steph231991 (talk) 18:05, 23 February 2015 (UTC)steph231991

Forms[edit]

The forms part of the article is incorrect. The AIB published a native advertising playbook where it describes 6 forms of native advertising. Infeed Units, Paid Search Units, recommendation widgets, promoted listings, In Ad, and custom. These are the official forms established by the IAB and should be the ones featured on the article. We can explain them acording to the IAB definition as well. Here is the link to it [1] Adsguru (talk) 18:58, 18 June 2015 (UTC)

Platforms[edit]

I think the platforms section could be explained further. There is a Content Marketing/Native Lumascape which says that the Native Ad Platforms are exchanges, in-feed, app integration and branded video. We could explain what each of these is in respect to the open, closed and hybrid explanation already there. Btw for those that don't know, a lumascape is a map that explains how an industry is divided and its key players.Adsguru (talk) 16:19, 8 July 2015 (UTC)[2]

  1. ^ http://www.iab.net/media/file/IAB-Native-Advertising-Playbook2.pdf
  2. ^ http://www.lumapartners.com/lumascapes/content-marketing-native-lumascape/