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- 1 Google / Doubleclick
- 2 Add Inline Citation
- 3 Add "Social Network Advertising" in "Types section"
- 4 Add "History of online advertising" section
- 5 Confusing Section Organization
- 6 Merge Internet marketing into this article
- 7 New type?
- 8 Online Advertising improvement project
- 9 Article on problems with Internet advertising
- 10 Online marketing platform
- 11 Change News Feed Ads to Native Advertising
Google / Doubleclick
Seeing as the acquisition occurred before the data came out, shouldn't these be on one line in the table? Also, didn't the SEC get involved in this? we might want to have a section on that... --Electrostatic1 (talk) 03:48, 6 March 2009 (UTC)
Add Inline Citation
There should be inline citation in "Type" section at:
"In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers."
1. Interactive Advertising Bureau (2011), platform status report:A DIGITAL AUDIO ADVERTISING OVERVIEW
2. Interactive Advertising Bureau (January 2008), IAB Platform Status Report: A Digital Video Advertising Overview
Add "Social Network Advertising" in "Types section"
Social network advertising
Social network advertising is a form of Online advertising that focuses on social networking sites. Advertising on social media networks can take the form of direct display ad buys at the social networks, self-serve advertising through internal ad networks, and ad serving on social network applications through special social network application advertising networks.
Add "History of online advertising" section
we think that the article is lack of a section to describe the history of online advertising. Thus, we suggest add the follow content to make a new "History of online advertising" section.
History of online advertising
Online advertising began in 1994 when HotWire sold the first banner ads to several advertisers.Revenue in the United States grew to an estimated $7.1 billion in 2001 or about 3.1 percent of overall advertising spending. The dot-com bust destroyed or weakened many of the early online advertising industry players and reduced the demand for online advertising and related services.
The industry regained momentum by 2004 as the business model for “Web 2.0” came together.A number of businesses emerged that facilitated the buying and selling of advertising space on web pages.Entities that operated web portals settled on the traditional “free-tv” model: generate traffic by giving away the content and sell that traffic to advertisers. Most web sites, with the exception of transaction ones such as eBay, generate the preponderance of their revenues from the sale of advertising inventory—the eyeballs that view space allocated for promotions—to advertisers. In the first half of 2007 alone, advertisers in the US spent more than $10 billion advertising on websites.That was about 14 percent of all advertising spending.
The portion of advertising that is done online will increase significantly over time as more devices such as mobile telephones and televisions are connected to the Internet and people spend more time on these devices. The valuations that the capital markets are placing on businesses related to online advertising are consistent with this prediction. Google has had a seven-fold increase in its market value from August 2004 when it was valued at $29 billion to $215 billion in December 2007. During 2007 several companies in the online advertising market were purchased at multiples of 10-15 times annual revenues.
The online advertising industry burst into the public eye in 2007. Google’s sky-rocketing stock price and its forays into industries such as word processing software, online payments, and mobile telephones drew significant attention. More than 500 articles on Google appeared in the New York Times, Wall St. Journal and the Financial Times during the year. The U.S. Federal Trade Commission and the European Commission launched in-depth antitrust investigations into Google’s acquisition of DoubleClick, which provides software technology and services to online advertisers and publishers.Privacy concerns also came to the fore in 2007 as consumers, government agencies and the media started focusing on the massive amount of personal data that online advertising companies were storing and using.
Businesses began to move their advertising efforts into areas by making wide use of social media from 2009. The social media includes social networking tools such as Facebook, Twitter, Hi-5, social news tools such as Reddit, Digg Propeller, social photo & video sharing tools such as Photobucket, Flickr, YouTube and social bookmarking tools such as Del.icio.us, Simpy. One of the advantages of social media advertising is proper targeting of market through the use of the users’ demographic information provided. The disadvantage is measuring effectivity of social media advertising, whether or not the number of ‘likes’, ‘friends’ or ‘follows’ could convert to actual sales.
Reference of this section
- Barbara K. Kaye and Norman J. Medoff, Just A Click Away: Advertising on the Internet (Massachussetts: Allyn and Bacon, 2001).
- 'Web 2.0' Another Bubble?, The Wall Street Journal, December 27, 2006.
- IAB Internet Advertising Revenue Report, October 2006, http://www.iab.net/media/file/IAB_PwC_2007Q2.pdf.
- Louis Story and Miguel Helft, Google Buys an Online Ad Firm for $3.1 Billion, New York Times, April 14, 2007. Microsoft purchased aQuantive at a multiple of about 13. Peter Galli, Microsoft's aQuantive Buy Shows Big Ad Plans,, eWeek.com, May 18, 2007.
- Peter Galli, Microsoft's aQuantive Buy Shows Big Ad Plans,, eWeek.com, May 18, 2007.
- Michael Liedtke, Yahoo snaps up Right Media for $680M , USA Today, April 30, 2007
- European Commission Press Release, Mergers: Commission opens in-depth investigation into Google's proposed take over of DoubleClick, November 13, 2007
- Vidya Ram, EU Turns Spotlight On Google, Forbes, May 28, 2007; Steve Lohr, Google Deal Said to Bring U.S. Scrutiny, New York Times, May 29, 2007
- Rachel Arandilla,Rise and Fall of Online Advertising,Retrieved 2012-11-06
Confusing Section Organization
The article seems to have a messy organization that will confuse readers.
Also, for the section "Revenue models", it not only introduces several revenue models, but also contains sub-sections "Privacy" and "Malware", which looks like unrelated to “Revenue models”. I suggest that simply remove the two sub-sections from section "Revenue models" and create another section named "Problems of online advertising" to hold them.
Merge Internet marketing into this article
There was too much overlap between online marketing and internet advertising. online e- and internet are synonyms. How much different is marketing from advertising? Advertising looks like it is a subject under marketing, and other differences are minute. A lot of definition of the two overlap. Sidelight12 Talk 08:40, 28 February 2013 (UTC)
Online Advertising improvement project
I'm a law student studying advertising law, and I'm planning to take on the Online Advertising wiki as a cleanup/update project. I'm planning to spend the next couple of months working on an updated draft to bring the page up to Wiki standards in layout, speech, and navigability. I'm also planning to update a fair amount of cited data (and add citations where appropriate). Just wanted to give a heads up to others working on this page--happy to collaborate! Pdshrader (talk) 20:04, 2 March 2013 (UTC)
Article on problems with Internet advertising
Online marketing platform
I'd like to propose merging Online marketing platform here. It's a short, unreferenced spam magnet, talking about what appears to be simply online marketing. Dai Pritchard (talk) 18:55, 20 December 2014 (UTC)
Change News Feed Ads to Native Advertising
The correct title for the "news feed ads" section under display advertising, is Native advertising. Everything it describes is native advertising and the correct term should be used to avoid ambiguity. native ads wiki page — Preceding unsigned comment added by Adsguru (talk • contribs) 17:09, 30 July 2015 (UTC)