Talk:Pay per click

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No explanation in this article of Google's Ad Rank[edit]

Hi all. The concept of ad' rank is a key one in PPC as it is ad' rank that Google uses to determine which ad' appears in which position. I consider myself expert in this space so added an explanation of how the auction system works and ad' rank but this was removed. I can't see any reason for its removal. You can see my proposed update in the history of the article. Does anyone agree that there should be an explanation of ad' rank? Eddiejodriscoll84 (talk) 07:19, 5 September 2012 (UTC)

Old comment[edit]

I changed some wording in this article. I also, avoided the needless use of so many lines, in lists. I avoided referring to any PPC engine as "top", since this changes quickly, and is the subject of needless debate. I welcome somebody to edit this, to provide consistent terminology throughout. I think a remaining problem of this article is it wastes space listing of types of PPC engines. It then lists and links to a number articles on individual companies. But most of those companies, don't have anything to link to. So, it's really a waste. Plus, for those with articles, it seems like a free advertisement. --rob 05:33, 18 July 2005 (UTC)

link spam has been deleted. Ideally, there should be a new "External links" section created by some independant sources of information, if such things exist. --rob 00:37, 3 August 2005 (UTC)

Average revenue per click?[edit]

How much does a click earn for a website? Twilight Realm 04:18, 14 February 2006 (UTC)

The ROI depends on the products a website sells and, to some extent, the CPC. I assume you mean the author of the ad here and not the publisher. The revenue publisher of the ad (ie Google, Yahoo! or MSN) depends on the bid amounts. Competitive keywords can get to be over $20 per click. JordeeBec 23:52, 24 April 2006 (UTC)

Attention: Major Article Revision[edit]

I don't want to step on anyone's toes, but would like to take a swing at reworking this pay per click article. I would like to incorporate the good information that is already there and into my thoughts. I would, of course, be open to working on this collectively with the original author (Rob?).

Please let me know your thoughts... don't want to spend the time if it's just going to be removed.  :-) — Preceding unsigned comment added by Shoffy (talkcontribs) 15:47, 7 March 2006

Delete and merge P4P[edit]

I suggest that P4P be deleted and redirected to this article. When I went to the article for Google AdWords section 1 in the table of contents is actually named pay per click, but the link in the section directs to P4P. All the information in P4P is already contained in this article and is explained in detail. Please leave a comment id you oppose this.Ronduck 15:09, 15 October 2006 (UTC)

Merge Discussion[edit]

Since no one else has discussed this, I'll start. I strongly oppose merging PPC into CPC, though I could see merging CPC into PPC. In the industry today, CPC is a term used within PPC advertising. I also think that since no one has commented on this in the last 10 weeks, we should put the issue to rest and take down the merge box. Any other comments? JordeeBec 23:52, 24 April 2006 (UTC)

I want to also voice frustration with CPC being merged with PPC, and ESPECIALLY merging it with pay for rank or something. I'm in Internet marketing, selling content placement (such as apartments for rent, homes for sale, etc) on web portals. In my discussions with content suppliers, we build contracts that distinguish (in nuances and flavors) pay-per-(event), where the event may be a click (usually resulting in a user transferring to a 2nd URL), may be click-per-unique user, and may involve periods of time. (a revenue event defined as: $ fee every time a user at a unique IP address is transfered to a partner's site in a 24-hour period.

This has nothing to do with search engine placement. As well, unless you are going to merge the WORD "price" into the word "cost" (and claim that they are interchangeable in the English language, i don't see how the logic would hold true in acronym form. Thx.

It is my understanding that CPC and PPC, while sometimes used to mean the same thing, tend to reference different types of "Cost Per Actions". PPC is generally thought of as the side text ads on Google, Yahoo or MSN ( uses PPC ads in the first few listings), while CPC typically denotes a "Cost per Action" affiliated with non search engine or business directories. Most CPC campaigns I have seen are affiliate marketing types, and Commission Junction has many CPC campaigns that they refer to as EPC (earnings per 100 clicks) where an advertiser guarantees a content webmaster a certain dollar amount per 100 clicks + sales commission. With that said, PPC and CPC can mean the same thing, but are typically used in referencing different sides of the Internet Marketers World (the advertiser, the SE/Directory and the Webmaster). Hope this helps! -BG — Preceding unsigned comment added by (talkcontribs) 19:43, 4 January 2007

PPC vs Bid Per Click[edit]

Please excuse my broken english. Something that I don't understand is where does bid for click fit into the picture?, or is it one in the same as pay per click? Could somone outline the key differances or am I off topic?, to me it all sounds like the same old hat?

- Yes, it's another name for payper click, although not a popular name.

- Not really.

  • Pay per click means the advertiser pays when a user clicks on their ad.
  • Bid for click means the amount they pay is determined by bidding.

The search engines usually set the amount paid by a bidding mechanism, but vertical sites often do not: they have defined rates for clicks. For a search engine, bidding is the most efficient way of finding the value of a given keyword when there are millions of possibilities. An "apartment finder" vertical site is much more focused, and advertisers may be more comfortable knowing that they pay a set amount. Aymatth2 (talk) 02:04, 12 August 2008 (UTC)


Could there be a diagram or step by step explanation of how pay-per-click advertising works. I'm a bit confused. Harryboyles 14:09, 16 August 2006 (UTC)

We have an excellent library on the different aspects of Pay Per Click advertising. Hope this helps: Online Advertising Topics & more specifically Pay Per Click Topics. We don't have a diagram, but we do have a simple explanation here Pay Per Click. If you have any other questions, just let me know, I am happily at your service. - BG — Preceding unsigned comment added by (talkcontribs) 18:37, 4 April 2007

Small Change[edit]

I made a small change to the beginning of the article to try to clarify what pay per click is, I still think it needs more work, this can easily be confusing to someone who hasn't had an exposure to the industry

Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines....

Maybe try this: Pay Per Click is an umbrella term used by internet advertisers to describe search engine based ads which get billed to advertisers only when they “perform” a particular service - such as being clicked on by a visitor. - BG

added cites, corrected terms. --Akc9000 04:54, 13 June 2007 (UTC)

removed smartbot no cites tag. If you need a cite, specify where you want the cite, not the entire article. --Akc9000 04:56, 13 June 2007 (UTC)

Sarkari jobs —Preceding unsigned comment added by (talk) 12:17, 1 August 2009 (UTC)

PPC vs. CPC[edit]

I think introducing CPC so early in the article confuses the thrust of the article. I suggest separating these topics. If nobody has an issue I will do this and elaborate on the differences (with citations). Anneaholaward (talk) 19:46, 1 October 2010 (UTC)

PPC and CPC should not be used synonymously. Pay per click is a pricing model (as correctly stated in the lead-in sentence)--see more at Compensation methods--whereas Cost per click is not a pricing model, it's a dollar amount, like $0.50.
A pretty good description of the difference in context is post #12 here, the earlier posts demonstrate the general confusion about the terms.
Mathglot (talk) 00:50, 18 October 2011 (UTC)


Hello: I believe the introduction for this article needs work to adhere with the Wiki style guidelines.[1] If nobody disagrees, I would like to suggest a rewriteA. Ward (talk) 16:43, 25 October 2010 (UTC)

While I have been one to add more info to the introduction, I agree that it should be cut down dramatically in length. The content can be re-purposed later in the article. Kerdooskis (talk) 15:43, 13 November 2012 (UTC)

Proposal: merge Negative keyword into this article[edit]

Negative keyword is a recently created, short stub article that really seems to belong in this article rather than a stand-alone article. Any objections to a merge? Singularity42 (talk) 01:01, 29 June 2012 (UTC)

I think that the negative keyword article goes into a bit too much depth to include into this article (which is more of a broad overview of the topic). I recommend leaving as is. Jalevan (talk) 03:59, 30 June 2012 (UTC)

PPC or CPP[edit]

From one paragraph to another the term PPC changes to CPP. Even sub titles use the term PPC then in its paragraph it goes on to use CPP. I believe all these CPP need changing to the official name of PPC or pay-per-click. CPP needs to be referred to once, at the beginning of the article. — Preceding unsigned comment added by Jonhope123 (talkcontribs) 07:29, 17 August 2013 (UTC)

"Legal" section - Citation (link) Not Working: New Link Suggestion[edit]

As the link to no longer works, I found another article in Reuters that speaks to the same subject/legal battle. Here is the link: — Preceding unsigned comment added by Mark SRAW (talkcontribs) 23:58, 25 February 2015 (UTC)

  1. ^