|WikiProject Marketing & Advertising||(Rated Start-class, Low-importance)|
I find it difficult to believe that the concept of opt-in marketing was only invented eight years ago. We need a clearer distinction between permission marketing and the more general phenomenon of opt-in. Inhumandecency (talk) 06:04, 13 August 2008 (UTC)
Another form of permission marketing is in-stream advertising. This type of marketing involves the showing of an advertisement prior to and/or during an on-line video stream. This type of advertising allows originators of the video content to show their video in the highest quality versus other videos posted without consent. Among the different types of in-stream advertising are, standard fifteen to sixty second video advertisements, branded player skins, branded slates, survey ads, and even sponsored blocks of time. This type of marketing allows advertisers to reach a more specific audience that may be more receptive to their product or service. See Anderson School of Management project Promotions Channel: Permission Marketing
- Actually, I do not see how that would be "permission marketing". Seems more like "interruption marketing" to me. --zeno (talk) 14:29, 9 March 2011 (UTC)
Does this article merit inclusion?
As the title asks, is this really... a thing? That is, is the product (and it is a product, created and sold by Mr. Godin) actually worthy of inclusion on Wikipedia? Fully 1/3 of the sources point back to Mr. Godin himself. One entire subsection (Benefits and Limitations) is largely unsourced, and the only sources there point to a broken link. The whole thing feels a little promotional (much like Mr. Godin's personal Wikipedia page: Seth Godin). Thoughts? Bir oqughuchi (talk) 05:07, 29 April 2016 (UTC)
Permission marketing as a marketing strategy, and early nomenclature for what would be known now as inbound marketing, very much deserves its place here as the concept has been studied and developed by academics in a number of research articles over the past 17 years:
Krishnamurthy, S. (2006). A Comprehensive Analysis of Permission Marketing. Journal of Computer-Mediated Communication, 6(2), pp.0-0.
Kumar, V., Zhang, X. and Luo, A. (2014). Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context. Journal of Marketing Research, 51(4), pp.403-419.