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According to wikipedia External_links are allowed if: Sites that contain neutral and accurate material not already in the article. Ideally this content should be integrated into the Wikipedia article, then the link would remain as a reference, but in some cases this is not possible for copyright reasons or because the site has a level of detail which is inappropriate for the Wikipedia article.

so please have a look at: http://www.c*

this content is provided by Frank Piller - frequently quoted in The Financial Times, The Economist, and Business Week, amongst others, he is regarded as one of the leading experts in the fields of mpersonalization !! and he is the founder and chair of the 'The World Congress on Mass Customization and Personalization'

so it's 100% neutral and 100% accurate!

and there is definately no marketing company involved. anyone who says that: please prove your allegations. —Preceding unsigned comment added by (talkcontribs) 13:55, 17 July 2006 (UTC)

The edits in question were made from IP which resolves to artifex, an Austrian communications (marketing) company. The only edits made by that IP involve promoting one Austrian company via an article (now deleted) and through direct external links to the company's web site. This is an approach often used to drive web traffic and improve page ranking in search engines and is consistent with marketing activity. Wikipedia policy strongly discourages this type of self-interest editing. These types edits are not done for the benefit of the encyclopedia and its readers, but for the presumed benefit of a commercial organization. JonHarder 02:05, 26 July 2006 (UTC)

– This page seems to be attracting a lot of content that promotes commercial services. Please do not advertise. If you wish to use an example of personalisation by a commercial company, it is not necessary to name them, nor to express a gushingly positive opinion about it.Tolleranza 11:53, 13 July 2007 (UTC)

- Somehow this page is very-confusing. Maybe we should clear it out, and say Personalization for web-pages, or software, OR list it as AFD. --பராசக்தி 22:49, 5 September 2007 (UTC)

- OMG this is the most spammed page I ever seen. I'm correcting this right now. Please stop doing that! Is disgusting. Don't you understand?! People HATE SPAM! If you put some links what you'll get is people avoiding it a any cost. - HavokCR —Preceding undated comment was added at 22:52, 27 September 2008 (UTC).

What should this article be about?[edit]

According to the revision history, the articles Customization and Personalization seem to have been started at the same time about five years ago. I don't think "customization" and "personalization" mean exactly the same thing, such that one entry should be a redirect to the other, rather than having its own article or redirecting to a subtopic. If anything, I think Customization (a specialized adaptation of a more generic product or service, such as clothing designed as uniforms for a particular sports team) should be the main topic, and Personalization (a type of customization specialized for a particular individual, such as the name of a team member embroidered or printed on one of those uniforms) should redirect there or to a subtopic, if it can't be expanded to its own article.

Should there be a separate article for Web personalization? I don't think of personalization in terms of web content delivery, as the article's originator apparently did; I think of specially made or modified goods. But how broad should the scope of this article be? Personalization technically can even refer to customizations initiated by the end user (websites often allow you to set preferences; people make art cars and case mods and sew their own clothes and decorate their own houses...). But even without discussing this, this article already has the potential to relate thematically to individuality in addition to marketing . B7T (talk) 07:15, 16 June 2010 (UTC)

"Promotional merchandise" section misleading[edit]

Promotional merchandise is usually produced in bulk and customized with information representing the company being advertised; but most of this section gives examples of items which may be uniquely produced for a particular person and not intended for marketing. B7T (talk) 07:15, 16 June 2010 (UTC)

Transwiki "Mass personalization" section?[edit]

This section isn't well-written, but could be useful if improved. However, it seems better suited to advise salespersons or marketers than being an NPOV encyclopedic piece; maybe it should be moved to Wikibooks? (Is there a template to add to the section to suggest this?) B7T (talk) 07:15, 16 June 2010 (UTC)