Talk:Peter Hyman

Gawker controversy

I added a bit about Hyman's attempt to virally market himself through blogs like Gawker by posing as a female sending 'tips' online (and the fact that he got caught doing it)

Here's the text I added:

Gawker Controversy

On 5/18/07, media blog Gawker.com posted an entry in which they allege that Hyman was sending Gawker 'tips' to the site posing as a female named 'Margo Leitner.' Hyman (as Leitner) would suggest that Gawker link to articles he had written for various publications as a form of 'viral marketing.'

New York Sun writer David Blum described the incident thusly:

"Gawker unmasked Mr. Hyman by printing a series of suspiciously promotional emails about his work over a period of months — all from the same address. It was silly, of course, for Mr. Hyman to have hidden behind a phony female persona, and in the end Gawker's gotcha moment seemed fair punishment. But can Mr. Hyman be blamed for his attempt at a viral marketing campaign for himself? Thirteen million blogs now fight for attention every day on the Internet, and it has never been more commonplace than this moment in history for a writer's words to disappear without notice."

I think this is a relevant piece of info for this guy's wiki page. The New York Sun and Gawker.com ran stories about this guy's attempt to promote himself through deception. It also signals a sea change in the writing world, where 'real' freelance journalists have to compete with the online self-publishers who are supplanting them, and the lengths the old guard will go to in order to get their work seen.

Here are the links to the NY Sun article:

http://www.nysun.com/article/57129

And the Gawker article:

http://gawker.com/news/invisible-publicist%21/hard+up-freelancer-virally-markets-himself-261641.php

The Other Peter Hyman

Another Peter Hyman, who you need an article on, is an important confidant of and advisor to Tony Blair. He used to be a speechwriter but left to become a teacher, and still has the ear of the prime minister. See for example http://www.timesonline.co.uk/article/0,,2087-2168930_3,00.html

External links modified

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