Talk:Product marketing

From Wikipedia, the free encyclopedia
Jump to: navigation, search
WikiProject Brands (Rated Start-class, Low-importance)
WikiProject icon This article is within the scope of WikiProject Brands, a collaborative effort to improve the coverage of Brands on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
Start-Class article Start  This article has been rated as Start-Class on the project's quality scale.
 Low  This article has been rated as Low-importance on the project's importance scale.
 
WikiProject Marketing & Advertising (Rated Start-class, Low-importance)
WikiProject icon This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
Start-Class article Start  This article has been rated as Start-Class on the quality scale.
 Low  This article has been rated as Low-importance on the importance scale.
 

I would, people![edit]

I would propose that this article is not necessary, and should be merged into Marketing, keeping a redirect from this term --Blainster 06:38, 15 December 2005 (UTC)

Hi Blainster: I have explained right at the outset how Product Marketing deals predominantly with the first of the 4P's of marketing, the other 3 P's being, Pricing, Placement, and Promotion. There is a need for this as a separate article. Also see the article on Product Management. Thanks. Sam mishra 02:59, 19 December 2005 (UTC)

I believe you are distinguishing between product marketing managment as you describe it (or selling), and product management (design). Product marketing is simply using two words to describe marketing. Also you have not provided a link from the marketing article to this one. Please do not remove the merge template before there has been an opportunity to discuss the issue. The template here now takes the discussion to the Talk:Marketing page. --Blainster 07:59, 19 December 2005 (UTC)

I think the article Product marketing needs to exist as a separate article in its own right, just as other articles on marketing exist on Wikipedia, such as Online marketing, Marcom, etc. Those looking for a definition of Product marketing will find value in it. I am writing from Silicon Valley, where I have built a career in Product Marketing, as opposed to other marketing disciplines such as Marcom. I am still in the process of building this article out for the benefit of MBA students and others, who are attracted to Silicon Valley for Product Marketing / Product Management kind of careers. I understand Marketing well, having earned an MBA from MIT Sloan School of Management, a top-five business school, in the past. However, I am open to a discussion as long as the content I have created for the benefit of others in the Product marketing article is not obliterated. Thank you for your kind consideration. Sam mishra 04:08, 20 December 2005 (UTC)

I agree with Sam. Product Marketing is very different from Marketing. This is well established in silicon valley as well as other high tech markets.

I also agree that Product Marketing differs from Marketing. The first requires an in-depth understanding of the market, competition and functional/technical details, whereas the latter deals more with advertising and lead generation. (RWG 7:29 p.m. 03/11/09) —Preceding unsigned comment added by 67.91.126.66 (talk) 23:30, 11 March 2009 (UTC)

Hey JHP, Without further discussion, please don't remove the reference to the PRD. It is an integral part of this article, which I helped create. Thanks... Sam

Sam - many people contributed to this article. It is not for self promotion so stop promoting your commercial PRD document. it is hardly an integral part of this article. —Preceding unsigned comment added by 77.125.88.39 (talk) 04:53, 1 May 2009 (UTC)

No problems, for the benefit of the readers, let me introduce two product marketing templates used by software and hardware firms respectively: Software PRD --- http://software.franteractive.com/Software%20PRD/pg_0003.htm Hardware PRD --- http://software.franteractive.com/Hardware%20PRD/pg_0001.htm Cheers, Sam (talk) 01:11, 13 September 2009 (UTC)


The original article combines topics related to product management, product marketing, product planning and product architecture. I had added an "Alternative View" as to not delete the original text, yet to show the clear definitions and the main disciplines in product marketing. Spinacia (talk) 16:53, 2 April 2008 (UTC)

  • Entries to the article on product marketing comply with Wikipedia standards of notability and references. The references therefore must remain.Spinacia (talk) 02:36, 11 July 2008 (UTC)
    • All content must be accompanied by sources. Removed own copyrighted material with citations. Do not undo.Spinacia (talk) 03:19, 13 July 2008 (UTC)