Talk:Promotional mix

Wiki Education Foundation-supported course assignment

This article was the subject of a Wiki Education Foundation-supported course assignment, between 6 September 2020 and 7 December 2020. Further details are available on the course page. Student editor(s): Amandaerfeng.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 07:17, 17 January 2022 (UTC)

Coffee mugs

Where do imprinted mugs fall in? Aren't they promotional?

Just wondering....

I'd say advertising. EmileVictor 00:27, 10 September 2006 (UTC)

Categories are not always clear-cut; there is much overlap.--Tomwsulcer (talk) 13:29, 3 December 2014 (UTC)

@EmileVictor and Tomwsulcer: Coffee mugs emblazoned with corporate logos are known as promotional merchandise and there are currently several articles devoted to this topic. There is too much overlap. BronHiggs (talk) 19:29, 13 January 2017 (UTC)

@EmileVictor and Tomwsulcer: Coffee mugs and other objects emblazoned with corporate logos may serve a promotional function, but they may also servce as physical reminders of a service (i.e.memorabilia). Some organisations such as universities, sports teams, sell memorabilia to students and others so they become merchandise. These objects may perform a multiplicity of roles. 04:53, 16 January 2017 (UTC)

citing this work

I think this may have been taken from an article at this web site http://emotion-research.net/deliverables/D8f-final.pdf (see page 5 of the article). If the article at that web site is the original source, then credit needs to be given to that article and web site.Tkc07 15:49, 24 July 2007 (UTC)

promotion is the advertising of product via the media —Preceding unsigned comment added by 216.110.126.67 (talk) 22:30, 15 February 2009 (UTC)

Where does this come from??

I have a copy of Harrell's book, and neither is the communication mix mentioned near page 286 (it's actually 440), nor does it consist of the mentioned categories. Could someone please clear this up? — Preceding unsigned comment added by 82.192.238.55 (talk)

For the record, Harrell's book is not so much about connecting with customers through marketing communications, rather it is principally concerned with connecting with customers through relationships, brands and supply chains. The book does, however, dedicate two chapters (Ch 15 and 16) to marketing communications. And, it certainly does mention the categories used in the article. Ch 15 is devoted to "Advertising, Sales Promotion, and Public Relations" while Ch 16 is devoted to "Personal Selling" and these are the chapter titles so they are very difficult to miss. Any published text-book on marketing generally or marketing communications in particular that failed to mention the categories cited in this article would be a very strange animal indeed. BronHiggs (talk) 23:31, 25 July 2018 (UTC)

Merge proposal

This article overlaps with a number of other articles or sections within articles in Wikpedia. For this reason, I would like to propose this article be merged with Integrated Marketing communications.

The reasons for this are as follows:

1. There is considerable overlap between the two articles and at least one of them is redundant

2. All marketing communications/ promotions should be integrated, therefore it makes more sense to use Integrated Marketing Communications IMC article as the foundation and merge all other articles that overlap to IMC.

This article also overlaps with a number of other articles on wikipedia, notably Promotion (marketing) which is also known as Marketing communications or Integrated marketing communications and since all communications should be integrated, really only one of these articles is required.

All of the content of the current article overlaps with the following main articles:

• Advertising
• Advertising management - especially see Advertising_management#Advertising.27s_role_in_the_promotional_mix
• Integrated marketing communications
• Marketing communications
• Promotion (marketing)
• Promotional campaign

as well as a plethora of smaller articles devoted to specific types of promotion, including, but not confined to:

• Advertising mail (although nobody really knows what that is - probably a reference to direct mail?)
• Advertising media selection
• Direct marketing
• Direct response television
• Direct selling
• Public relations
• Sales promotion
• Product placement
• Branded entertainment
• Promotional merchandise

and that's not to mention the proliferation of articles on media, especially digital media, of which there are literally scores on Wikipedia. This level of overlap is excessive, and is causing lots of problems particularly internal repetitions and contradictions. It appears that many articles on Wikipedia have their own idiosyncratic understanding of the concepts of promotion and advertising and that there is little agreement between them. For the main part, these articles are not using standard definitions as used in the marketing literature. The result is that much of the material on marketing is at best, confused and at worst, misleading.

These marketing pages need to be consolidated through mergers and deletions as a matter of some urgency.

Comment. Agreed. Fix this stuff.--Tomwsulcer (talk) 12:37, 16 January 2017 (UTC)