|WikiProject Marketing & Advertising||(Rated Start-class, Low-importance)|
The article doesn't explain what is DSP/SSP, should link to other articles or explain it here.
The example conveys that the user profile ("We’ve got this user who is 30, Indian, male and based in New Jersey, US, and recently searched for return air tickets to Delhi, opening a page on our site") is sent by the publisher directly to the advertiser, but this is not generally true; the ad network usually takes care of providing the user profile (e.g. tracking cookies). See this answer for more details (while this is quite a clear explanation it should probably not be used as a reference). — Preceding unsigned comment added by AdrPan (talk • contribs) 13:32, 18 February 2013 (UTC)
I removed the unsourced original research "Example" and added a paragraph on "How It Works". I also updated the lede for clarity. This edit was removed by an IP without explanation. Feel free to work with the language without undoing all edits. Let me know on talk. Gamer grifter (talk) 15:57, 20 January 2014 (UTC)