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why did the company fold? the article goes from: -Diversifying into the entertainment business in the 90s -Having Coca-Cola acquire their brand name from other companies. -Selling their entertainment arm to Vivendi, in the early 2000s

There are a few gaps, which need to be filled in. How did the company end up in bankruptcy? Or better yet, was it the responsibility of their entertainment diversification, which resulted in their inevitable demise?

Technically, Seagrams didn't fold. They "merged" with Vivendi, who then sold off the beverage divisions. It was Vivendi, then, who had financial issues under Jean Marie Messier, and which then had to sell off large portions of its holdings. This is outlined in the Vivendi article. This Seagram article could do with some touching up, though. ikes 17:54, 24 April 2007 (UTC)

WikiProject Food and drink Tagging[edit]

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File:Seagram's Ginger Ale billboard Romulus Michigan.JPG Nominated for Deletion[edit]

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Unintelligible photo caption[edit]

This makes no sense to me, I can't even parse it: "Seagram's Escapes Mickey Beverage Bodies." Can someone fix this? Kendall-K1 (talk) 15:33, 23 December 2013 (UTC)

Fixed it. Yes, that was a pretty strange caption. I'm surprised it stayed in the article so long before being improved. Trying to parse it, "Seagram's Escapes" is a brand of alcopop. Perhaps "Mickey Beverage" refers to an alcoholic beverage, since a "Mickey" is a beverage containing a psychoactive substance. Perhaps "Bodies" refers to the bottles shown in the advertisement or to the body of the truck? —BarrelProof (talk) 18:25, 14 September 2017 (UTC)

Infobox: website weirdness[edit]

I've just replaced the website within the infobox, which was one for just a singular former product ("Website"). The odd thing was that the gin website could not be located anywhere on the back end, as if it did not exist, though appeared on the page infobox, right under subsidiaries. How could the gin site have appeared in the infobox as a website when I just now added the word "website" to the infobox? Yet, my edit did replace what was there, when I did so, adding the archived site. How the gin site even existed is a mystery to me, as it could not be seen at all in editing mode. Any ideas? AHampton (talk) 17:45, 21 August 2018 (UTC)