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Me (Tomdo08 (talk) 23:39, 28 September 2010 (UTC)) moved the following snippet from the article:
There are two main forms of dissonance: hedonistic dissonance and moral dissonance (Holland, Meertens & Van-Vugt, 2002). Hedonistic dissonance is elicited when people act in a way which results in negative consequences for themselves. For instance, a person is late for a meeting because of traffic but could have been on time had he taken the subway. Contrastingly, moral dissonance is aroused when people act in a way that causes negative consequence for others. For instance, cheating and lying.