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Well, maybe it's a sort of purple, but I'd call it pink.Kdammers (talk) 04:26, 28 March 2012 (UTC)
Also, the description of purple shrug needs to be debated about. The article is about the product & not colour so do we need this vague description???? Callousfreak (talk) 09:56, 5 December 2012 (UTC)
I believe the color was used merely to indicate which item on the woman's body is referred to, for the sake of identification. It was obviously photoshopped to make the shrug in color and the rest of the image in black and white.