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This text was removed as clear promotion. "An example of a sustainability brand could be Starbucks. Behind oil, coffee is the largest commodity in the world. Starbucks proves that a global company serving 50 million people per day can turn a proactive approach to sustainable sourcing and operations into a strategic and profitable part of its brand. The key is to actively listen to, interact with, and act on the expectations of their customers who possess a strong environmental and social conscience."