Talk:Yahoo! Search Marketing
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I moved "Overture Services, Inc." to Yahoo! Search Marketing, given that is its new name. I doubt anybody is typing in the exact phrase "Overture Services, Inc" anyhow, so I see little problem. I have fixed all the re-directs. --rob 22:34, 31 August 2005 (UTC)
Is it not possible to have a page for Overture Services that still links to Yahoo! Search Marketing? Business School students researching Internet business models and so forth may often refer to Overture Services, since that is what public company once and analyst and research reports in 2000-2003 frequently refer to it.
- I'm not sure that Overture Services, Inc has changed its name. The Overture products have simply been rebranded as Yahoo! Search Marketing products (or Yahoo! Search Marketing Solutions in some cases). Can anyone confirm or deny this. If Overture is still "Overture", then I think we need separate articles - one about the Yahoo! service, one about the company that provides those services for Yahoo! GDallimore 09:24, 5 January 2007 (UTC)
This article should be updated to reflect the name change to Yahoo! Advertising Small Business Solutions and the associated changes to the service. Logan Talk Contributions 04:29, 27 August 2010 (UTC)
Microsoft adCenter acquisition of Yahoo! Search Marketing
This article should be updated to reflect that Yahoo! Search Marketing was acquired by Microsoft adCenter (formerly MSN adCenter), which is the division of the Microsoft Network (MSN) responsible for MSN's advertising services. Microsoft adCenter provides pay per click advertisements. The merger of Yahoo and Microsoft's search advertising divisions was approved by the Department of Justice in February 2010.
Under the terms of the deal, Yahoo will be outsourcing its Internet search to Microsoft, which will provide the underlying technology and advertising. Implementation of the deal is expected to take place throughout 2010-2011.
October 25, 2010 was the final day that Yahoo delivered pay-per-click (PPC) search ads. Starting on October 26, 2010 PPC ads on Yahoo's search network were outsourced entirely by Microsoft adCenter. —Preceding unsigned comment added by Jtg2s (talk • contribs) 14:15, 27 October 2010 (UTC)