|Industry||Beverage manufacturing and bottling|
|Headquarters||Preston, Washington, United States|
Kevin Klock, CEO
Talking Rain is a privately held beverage company based in Preston, Washington that manufactures and distributes enhanced and sparkling waters. The company was founded in 1987, but has risen to prominence recently after the emergence of its Sparkling ICE brand across the United States.
Talking Rain produces PET bottled flavored and un-flavored spring waters for distribution throughout the United States, as well as in Mexico, Canada and Japan. The company's most prominent brand, and only brand that is distributed nationally, is Sparkling ICE, a low-calorie 100% artificially sweetened carbonated beverage made from spring water with vitamins and fruit juice added.
Sparkling ICE brand products come in 11 fruit flavors, and each flavor has a distinct and vivid color. The products are packaged in a tall, minimalist PET bottle, branded with an ice cube logo depicting each bottle's flavor. Talking Rain also produces and distributes Sparkling ICE Lemonade, an extension of the Sparkling ICE brand that is not its traditional fruit flavors. There are 6 varieties of Sparkling ICE Lemonade.
Microsoft stocks Talking Rain products, among other soft drinks, for free distribution to employees. During the development of Windows Vista, Microsoft arranged to have special Talking Rain cans printed with the Vista logo and a link to an Intranet site.
According to the Puget Sound Business Journal, as of August 2008, 90% of Talking Rain's revenue comes from flavored products. The company is privately held and as such does not report exact revenue or profit figures.
False Advertising & Deceptive Claims Controversy
Talking Rain has been routinely criticized by its competitors and industry watchdog groups for its consumer-facing labels that clearly use the word “water” and “natural” but do not anywhere also highlight that their products are 100% artificially sweetened and are not in fact simply water thus giving the impression their products are not what they claim. 
- "I found a can of Lemon-Lime Windows Vista Pop" Reddit.com, September 1, 2015.
- "Puget Sound area water bottlers still growing despite eco-concerns." Puget Sound Business Journal, August 22, 2008.
- "Why Food Companies Should Fear Competitors More Than the Feds" EatDrink Politics, October 17th, 2014.