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|Born||7 July 1967|
|Education||Heathfield St Mary's School|
|Occupation||Fashion designer, businesswoman, magazine editor|
Tamara Mellon, OBE (née Tamara Yeardye; born 7 July 1967) is a British fashion entrepreneur, the co-founder of luxury footwear brand Jimmy Choo and next generation luxury footwear brand Tamara Mellon.
Mellon founded her namesake brand alongside co-founder and CEO Jill Layfield in 2016. Tamara Mellon is spearheading the new luxury movement by breaking the traditional rules of fashion. The brand eliminates the 6x retail markup by going direct-to-consumer, ignores the fashion calendar with weekly product drops, and is committed to a women-first, customer-centric model. Tamara Mellon also offers a first-of-its-kind Cobbler Concierge service which guarantees repairs on every pair of shoes for up to two years after purchase.
Tamara has repeatedly stated that she designs shoes, but cares more about the women wearing them.
Mellon was born Tamara Yeardye in London, on 7 July 1967. She is the daughter of Tom Yeardye, a stunt double for Rock Hudson, and Ann (Davis) Yeardye, a former Chanel model. Mellon is the eldest of three siblings. Her current surname stems from the time when she was married to Matthew Mellon, an American businessman and member of the prominent Mellon family.
In 1976, Mellon's family relocated to Beverly Hills, in a home next door to Nancy Sinatra. Mellon alternated between summers in California and the UK. She attended two independent girls' schools in Berkshire—Brigidine Convent School and Heathfield St Mary's School—before attending finishing school in Switzerland at the now-defunct Institut Alpin Videmanette.
Recognizing the potential for development of high-end designer accessories, Mellon approached bespoke shoe-maker Mr Jimmy Choo with the idea of launching a ready-to-wear shoe company. As co-founder of the Jimmy Choo company, Mellon secured funding from her father for the creation of her business, and sourced factories in Italy. In addition, she set up an office in Italy to handle production, quality control and shipping. By 2001, Jimmy Choo Ltd had over 100 wholesale clients, including Harrods, Harvey Nichols, Saks Fifth Avenue and Bergdorf Goodman, and the collections accounted for over 50% of the production of several of these factories.
The first Jimmy Choo store, on Motcombe Street in London, was followed by stores in New York, Las Vegas and Beverly Hills. In April 2001, Jimmy Choo Ltd partnered with Equinox Luxury Holdings Ltd. Acquiring Mr Choo’s share of the ready-to-wear business, Equinox’s Chief Executive, Robert Bensoussan, became CEO of Jimmy Choo Ltd, introducing handbag and small leather goods collections.
In November 2004, with the company valued at £101 million, Hicks Muse announced the majority acquisition of Jimmy Choo Ltd. The company subsequently opened Jimmy Choo stores in many cities, including London (Sloane Street & New Bond Street), New York City, Beverly Hills, Washington, D.C., Boston, Dallas, Moscow, Milan and Hong Kong, and is distributed by select stores worldwide.
In 2007, Mellon appeared on the Sunday Times Rich List, where she was ranked as the 751st richest person in the UK, with an estimated wealth of £99 million. She was also ranked as the 64th richest woman in Britain.
Mellon's shoe and apparel brand filed for bankruptcy under Chapter 11 of the bankruptcy code in December 2015. Section 11 denotes that a business cannot repay its creditors and is entering a re-organisation strategy. The filing states that the company has assets of between $1 million and $10 million and also has between 100 and 199 creditors who are owed between $1 million and $10 million. She was forced to file under Section 11 following pressure from angry investors, predicted to lose approximately £2.7 million.
Mellon was subsequently bailed out by American equity firm NEA, with a $10 million cash injection. Mellon is known to have previously criticised the private equity world as “ruthless opportunists who want to cash in”.
In January 2016, Mellon's former backers filed an objection to the restructuring plans under American bankruptcy protection laws. They stated that these plans allowed her, her fiancé and a fund to gain control of the new company, leaving former financers with no repayment. The objection includes accusations of mismanagement and abuse of the company, including employing a life coach on the payroll and spending $100,000 on tickets to The Met Gala in New York. The US Department of Justice also filed a formal objection.
Mellon was recently quoted as saying "you can write a guess" in reference to her business plan.
Public and political activities
On 9 November 2010, she was named as a "global trade envoy for Britain" by the British Government. She will have a "roving brief to promote the country’s booming fashion industry overseas".
Honours and awards
On November 19, 2014, Mellon was presented with the Pioneer Award for her groundbreaking work in the field of Fashion by Women’s Entrepreneurship Day and the United Nations, an event held annually in New York City.
In 2013, Mellon published the autobiography 'In My Shoes' in which she details her rise to success and her partnership with shoe-designer Jimmy Choo. In an interview about the book with Vanity Fair, she spoke of the challenges of designing shoes for the Oscar Season. Several media publications reported on the discussion in her book about her drug-addiction issues, specifically her problems with cocaine. Subsequent news coverage also focused on her stint in rehab, party lifestyle and being fired from Vogue Magazine. Mellon’s battle with alcohol addiction is also well documented and she met her first husband, Matthew, at Alcoholics Anonymous. They later divorced and she wrote a number of articles about the dramatic details of her marriage, referencing "snorting her way through alpine ranges of cocaine".
In 2015 she announced her engagement to Michael Ovitz in a magazine interview with HELLO! It has since been revealed that Ovitz is still married to his first wife Judy. She recently referred to the situation as “complicated”.
- Mellon, Tamara; William Patrick (2013). In My Shoes: A Memoir. New York: PortfolioPenguin. ISBN 9781591846161. OCLC 855783504.
- Bee-Shyuan Chang (26 October 2012). "Tamara Mellon's Next Step". The New York Times.
- "Tamara Mellon". www.vogue.co.uk.
- Mulkerrins, Jane (14 April 2012). "Emotional ties with Entrepreneur and shoe designer Tamara Mellon". Daily Mail. London.
- Crowe, Lauren Goldstein; Rosen, Sagra Maceira de (2009). The Jimmy Choo Story: Power, Profits and the Pursuit of the Perfect Shoe. A&C Black. ISBN 9781408803189.
- "Rich List search" timesonline.co.uk.
- "Women's rich list". timesonline.co.uk
- Lidbury, Olivia (7 December 2015). "Tamara Mellon has filed for bankruptcy". The Telegraph.
- Milligan, Laura (7 December 2015). "Tamara Mellon Files For Bankruptcy". Vogue.
- Sunderland, Ruth (10 December 2015). "How the high-living Jimmy Choo shoe queen crashed to earth: She's David Cameron's trade ambassador but there's a humiliating new episode in Tamara Mellon's life as her firm goes bankrupt". Daily Mail.
- Evans, Peter (20 December 2015). "Tamara Mellon thrown lifeline". The Sunday Times.
- Sabharwal, Veebs (21 December 2015). "Tamara Mellon saved from drowning". Retail Gazette.
- Evans, Peter (10 January 2016). "Mellon Mauled". The Sunday Times.
- Pavia, Will (13 February 2016). "Don't mess with Tamara Mellon". The Sunday Times.
- "Tamara Mellon, Jimmy Choo Co-Founder, Sues the Famed Footwear Company — The Fashion Law". Thefashionlaw.com. 2016-09-09. Retrieved 2017-01-24.
- Chapman, James (9 November 2010). "Jimmy Choo queen Tamara Mellon is unveiled as Britain's new £100m trade envoy". Daily Mail. London.
- "Tamara Mellon". Forbes.
- "Revlon website". Phx.corporate-ir.net. Retrieved 2017-01-24.
- "Elton John AIDS Foundation patrons". Ejaf.com. Retrieved 2017-01-24.
- "No. 59446". The London Gazette (Supplement). 12 June 2010. p. 11.
- Diamond, Wendy. "Pioneer Awards - 2014 Winners". Women's Entrepreneurship Day. Retrieved 8 September 2015.
- "Tamara Mellon 'In My Shoes' Family Battle". Retrieved 15 December 2015.
- "Jimmy Choo's Mellon Kicks Coke Habit Raises Stilettos". Retrieved 15 December 2015.
- "From alcoholic to Jimmy Choo boss". Retrieved 15 December 2015.
- "Jimmy Choo queen reveals why she gave husband the boot". Retrieved 15 December 2015.
- "Tamara Mellon engaged to Michael Ovitz". Retrieved 15 December 2015.
- "Friends don't expect Tamara Mellon and Mike Ovitz to marry any time soon". Retrieved 15 December 2015.