Tara Hunt

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Tara Hunt
Born (1973-07-15) July 15, 1973 (age 50)
Saskatoon, Saskatchewan, Canada.
  • Writer,
  • Marketing consultant,
  • Entrepreneur (Buyosphere)[1]
Alma materUniversity of Calgary
Notable works
  • The Whuffie Factor[2]
  • She was named one of the most influential women in tech by Fast Company in 2009.

Tara Hunt (born July 15, 1973 in Saskatoon, Saskatchewan, Canada) is an author, speaker and startup founder. She has been called a "pioneer in online marketing and one of the most respected authorities on online communities".[3]


Hunt obtained a degree in Communications and Cultural Studies at the University of Calgary. In 2002, she founded a small marketing brand called "Rogue Strategies." She moved, along with her business, to Toronto, Ontario before moving to San Francisco in 2005.[4] She co-founded Citizen Agency in San Francisco,[5] a now-defunct[6] community marketing consulting firm.

Hunt was hired by the San Francisco-based visual search engine Riya to lead their marketing efforts.[7][8] In June 2006, Hunt coined a movement of "post-cluetrain" marketing called Pinko Marketing.[9] Pinko Marketing picked up where The Cluetrain Manifesto left off, changing the focus from company to consumer marketing to consumer-to-consumer marketing.

She was named one of the most influential women in tech by Fast Company in 2009, as she is an early leader of "user generated conferences" such as BarCamp[10] and is considered to be one of the founders of the co-working movement.[11]

Hunt was one of the lead bloggers on the popular Canadian online portal One Degree.[12]

She wrote "The Whuffie Factor", published in April 2009.[13] The title of the book refers to the reputation-based currency of Cory Doctorow's science-fiction novel, 'Down and Out in the Magic Kingdom'. Along with the humorous metaphor implied by the title, the book gives practical guidance for online and social media marketing.[14] The Whuffie Factor has been translated into French and Portuguese. In May 2010, it was reprinted in paperback in May 2010 with the title The Power of Social Networking: Using the Whuffie Factor to Build Your Business .

Hunt speaks at a variety of conferences and events such as SXSW Interactive (2008, 2009, 2011),[15] the MESH conference (2006) and TEDxConcordia (2011).[16]

In 2010, along with Co-Founders Jerome Paradis and Cassandra Girard, Hunt launched Buyosphere, formerly known as Shwowp, a social site which lets users organize and share buying trends with others.[17][18]

Tara is currently Principal and Founder of Truly Inc., hosts a podcast called Anatomy of a Strategy and runs a YouTube video series called Truly Social with Tara.[19]

Published works[edit]

  • Hunt, Tara (April 21, 2009). The Whuffie Factor: Using the Power of Social Networks to Build Your Business (1st ed.). Crown Business, New York. ISBN 978-0307409508.
  • Hunt, Tara (January 1, 2010). Poder das Redes Sociais – Whuffie Factor. Gente, Brazil. ISBN 978-8573127096.
  • Hunt, Tara. L'effet Whuffie. DIATEINO, Paris. ISBN 978-2354560089.
  • Hunt, Tara (May 4, 2010). The Power of Social Networking: Using the Whuffie Factor to Build Your Business. Crown Business, New York. ISBN 978-0307449405.

See also[edit]


  1. ^ Tsotsis, Alexis (April 15, 2011). "Purchase Sharing Site Shwowp Becomes Buyosphere, Opens to the Public". Techcrunch. Retrieved July 19, 2011.
  2. ^ Hunt, Tara (2009). The Whuffie Factor: Using the Power of Social Networks to Build Your Business. New York: Crown Business. ISBN 978-0-307-40950-8.
  3. ^ Loza, Josefina (July 21, 2009). "Omaha karaoke fans invited to tap their inner whuffie". Omaha World-Herald. Archived from the original on January 31, 2013. Retrieved January 11, 2010.
  4. ^ Azpiri, Jon (September 10, 2008). "A place to lay your laptop". The Globe and Mail. Retrieved November 4, 2008.
  5. ^ "Tara Hunt". Retrieved February 4, 2013.
  6. ^ "Citizen Agency is on hiatus until further notice". Archived from the original on July 8, 2012.
  7. ^ Web 2.0 News Desk (March 27, 2006). "Web 2.0 Company Riya Uploads 1 Million Photos in 2 Days After Launch". SYS-CON Publications. Retrieved November 4, 2008.
  8. ^ Cook, John (October 29, 2005). "Latest in tech trends: 24-hour brain raves". Seattle Post-Intelligencer. Retrieved November 4, 2008.
  9. ^ Fost, Dan (November 5, 2006). "The people who populate Web 2.0". San Francisco Chronicle. p. F5. Retrieved November 4, 2008.
  10. ^ Fast Company Staff (January 23, 2009). "Women in Tech: The Evangelists 9 thought leaders who are changing our ideas about technology". Fast Company. Archived from the original on February 6, 2009.
  11. ^ "Leadership Lessons From Community Maven Tara Hunt: When Not To Listen To The Crowd".
  12. ^ "Tara Hunt". One Degree. Retrieved June 26, 2011.
  13. ^ "The Power of Social Networking".
  14. ^ Pachter, Richard (May 9, 2009). "Saturday Reader: 'Whuffie Factor' shows how social networking is good for business". Arizona Daily Star. Retrieved January 11, 2010.
  15. ^ "Panel: Shopping as a Revolutionary Act?". SXSW. Archived from the original on July 4, 2011. Retrieved June 26, 2011.
  16. ^ Hunt, Tara. "The Unclear Path". TEDxConcordia. Archived from the original on June 25, 2011.
  17. ^ Tsotsis, Alexia (September 28, 2010). "Shwowp Wants To Change The Way You Shop". TechCrunch. Retrieved June 26, 2011.
  18. ^ O'Dell, Jolie (May 10, 2011). "In a World Without Tracking & Cookies, Can Online Commerce Succeed?". Mashable. Retrieved June 26, 2011.
  19. ^ "Truly Social with Tara Hunt". YouTube. Retrieved April 5, 2016.

Further reading[edit]

External links[edit]