|Slogan||Inteligencia Colectiva (Collective Intelligence)|
Type of site
|Registration||Free (but limited to new users, being experts or not)|
|Available in||Spanish, English (Socialphy)|
|Launched||Argentina January 2004|
|229 (April 2014[update])|
Taringa! is the largest social network ever created in Latin America.
Taringa! consists of a 27 million registered user base, according with Taringa's own metrics who create and share thousands of daily posts on general interest topics such as: Life Hacks, Tutorials, Recipes, News, Sports, Technology, Reviews, Art, and more.
The platform has a presence in every country in the Spanish-speaking world - its main markets are Argentina, Mexico, Spain, Colombia, Chile, Peru and the US Latino community.According to comScore statistics, it is the 4th most popular Latin American Social Network and the second one in traffic only after Facebook.[not in citation given] in Argentina as it receives 75 million unique visitors per month.
Taringa! was one of the first Spanish web "2.0s” in the world, born even before platforms like Facebook and Twitter, bringing the category "social network" onto the scene. It was created on January 11, 2004 (broadcast from the April 14, 2004) by Fernando Sanz (Buenos Aires high school student). In November 2006 it was acquired by the Argentine Alberto Nakayama and Matías Hernán Botbol brothers.
In February 2012 an article by Wired Magazine listed Taringa! as one of the foreign sites that "outshine Facebook" stating "there are still places where an also-ran or a homegrown alternative beats out the global hegemonies".
The company is headquartered in Buenos Aires, Argentina, where there is a team of 40 working in areas such as IT, Product Development, Sales, Marketing and Administration. It is in the process of expanding its business to the US and Silicon Valley and LATAM.
- 1 Structure
- 2 Internet regulation problems
- 3 Social impact
- 4 References
- 5 External links
One of Taringa!'s most important aspects is the posts. The users create the content themselves and receive feedback from the community (except new users, being experts or not) in the form of comments, points, recommendations, and favorites. Top-rated content gets featured on a special section of the site called Tops. Posts can be about many different subjects. They can be created with text, images, gifs, videos, and/or links. Within the post section of the website there are a variety of categories, including art, travel, news, computers and technology, etc.
Historically, Taringa’s homepage had a main section of posts which were organized in chronological order, according to the most recent posts, as well secondary sections with Top Posts (the most voted by the community by week, month or year) and Post Highlights (selected using a number of different variables such as visits, comments, favorites, etc).
In June 2014, Taringa! updated its homepage, making not only aesthetic changes but also by developing a new algorithm in order to highlight the best contributions made by the community. By the use of geo-tracking, each country can have its own personalized homepage, according to the most relevant local issues going on at the time. Currently, posts created by users can be seen on the homepage and are ordered in three main sections: biggest highlights, emerging, or the most recent:
- Highlights: posts which continue to be the most commented on, most read, most recommended and which maintain the highest score, over an extended period of time (by week).
- Emerging: posts which have started to gain momentum; they have received a lot of points, visits, comments or recommendations by the community in just a short period of time. These are subjects which start to become “hot-topics” on the website.
- Most Recent: Posts in chronological order of their creation continue to remain on the homepage but maintain relative prominence.
Taringa! has a system of user-created groups that are called "Communities." Communities are the space on Taringa! where users can interact and discourse with other users. There are many different categories within Communities, and within each category are a variety of subcategories. These groups are used to share interests, information, ideas, creative content, and others. When you create a Community, you are the owner and the moderator of that Community. There are more than 80.000 communities created by users in very different kind of subjects, from Android followers to guitar player community.
This section of the site was released with Taringa! v5. In this section users can post quick messages, images, videos, and links. These messages are called "shouts". A user can view all of the shouts and activity from all the users he/she follows in My Taringa!
Along with Xapo’s Bitcoin wallet, a Silicon Valley company founded by Wenceslao Casares, Taringa! was responsible for carrying out the largest integration of Bitcoins in the world to date. The widespread incorporation of the virtual currency was made possible by its use as payment in Taringa!’s Revenue Share program, called “Taringa! Creators”.
By introducing bitcoin to Taringa!’s platform, top content creators can now earn bitcoin through Taringa!’s Revenue Sharing Program, rewarding users who bring quality content to Taringa!
Taringa!’s agreement with Xapo is also designed to give content providers the opportunity to use and share their earned bitcoins within the community. They have the capacity to send tips to one and another and Taringa! itself will facilitate purchases of consumer goods – starting with digitally delivered virtual products such as games.
In April 2012, Taringa! and Akamon, a Spanish online gaming company joined ventures to open Latin America up to social gaming. Similar to Facebook’s relationship with various game production companies, Taringa! and Akamon plan on sharing information to promote both of their strengths. Taringa! provides the users while Akamon provides the games and platform. With over 30 games offered, this was a strategic move for both companies. Users can play the games for free or can subscribe and play Premium versions of the online games.
In 2012 Taringa! also gave birth to Taringa! Musica (Taringa! Music). A part of the website where musicians and bands can upload their music and gather followers. The company ensures that the people uploading the music are the actual artists by asking them to fill out a form with their ID, a form of identification similar to a Social Security Number. Over a thousand bands have already signed up and added music with many more pledging to join and share their albums as well.
All users (with the exception of rookies, who cannot communicate in the users posts) have a certain number of points with which to evaluate collaborations (posts) outside. Each time a user gives points to a post, the author's points will increase, which over time allow the user to receive recognition on the site for creating top quality content.
- Great User: is a special rank that is more difficult to achieve. A user can become a Great User if they make a post that is featured on TV, the radio, or in printed media; they find a serious bug or a system error and report it to Taringa!; or if the user is a member who continually makes great posts and the community agrees that he/she deserve this rank. They have 17 points per day to distribute.
- Full User: has the same privileges as New Full Users. Full Users are those who registered before the release of Taringa 3 (March 2007). They have 12 points to distribute every day.
- New Full User (NFU): New Full Users are those users who registered after the release of Taringa 3. After receiving 50 points on a single post rookie users become New Full Users and can make full use of Taringa!, including commenting and creating posts in the general section. They have 10 points per day that they can give to posts they consider deserving.
- Novato (Rookie): These users are newcomers to the community. Their activity is restricted to posting and commenting under the Rookie section, but their access to the site's content is complete. They do not have points to give. They must make a post that receives at least 50 points before they will graduate to New Full User status.
Restructuring of user ranks
Before January 24, 2012, all of the users, except for Novatos received a determined amount of points per day with which they could award to deserving posts by others.
The following are the ranks:
- Novatos (Newbies): Users who have recently joined the community. Their activity is limited so they are only allowed to post and comment in the Novatos section. They have limited access to all of the content on the site and can't give points. Once they receive more than 50 points they move up from the Novato rank. The past version of Taringa 3 (March 2007) updated users immediately to Full User (but this changed with the advent of V5)
- New Full User: Novatos become New Full users when they obtain 50 points or more with just one post. The New Full Users can use Taringa! in its entirety which includes the ability to create posts which appear on the Home page. They obtain 10 points per day which they can award to “posts” made by other usarios. Before the Taringa 3 version this rank also did not exist. (Currently out of use after the advent of Taringa V5.)
- Full User: have the same privileges as the New Full Users. These members have 12 points per day. (Currently out of use after the advent of Taringa V5.)
- Silver User: these are the users that are between the 51 and 100 T! position. They can give 20 points daily. (Momentarily out of use)
- Gold User: these are the users that are between the 1 and 50 T! position. They can give 30 points daily. (Momentarily out of use)
- Great User: these are the users that are merited the rank for having either reported a bug, had their post be featured in the media, or set a positive example in the community. The only difference from the New Full Users and the Full users are that they are given 17 points per day. (Nolonger in user after the advent of Taringa V5)
- Moderador (Moderators): are in charge of maintaining order, peace and respect in Taringa!, by following the protocol. They have 35 points to give per day. The users are given this rank only after approval by Administrators after they have observed that the user has met certain requirements.
- Desarrollador (Developer): have the same privileges as the Moderators but in addition are responsible for the continual development of the technical material on the site and have access to the source codes. They have 50 points to give daily.
- Oficial: this rank is strictly for famous people.
- Patrocinador (Partner): this rank is exclusively for people who have a paid advertisement in Taringa. At present, each time a user rates a post, the author increases their overall score (“karma”) and with the time they are able to increase their rank. That is to say that the points you can give are not accumulated over time but are refreshed daily.
In the Taringa! V5, the owners released a function called “Karma”. This is what determines your user rank. It’s currently still in Beta
- Troll: karma -1
- Flamer: karma 0
- Inexperto (Untrained): karma 1
- Iniciado (Beginner): karma 2
- Aprendiz (Novice): karma 3
- Amateur: karma 4
- Regular (Medium): karma 5
- Experto (Expert): karma 6
- Avanzado (Avanced): karma 7
- Elite: karma 8
- Silver: karma 9
- Gold: karma 10
- Platinum: karma 11
- Diamond: karma 12
Internet regulation problems
According to the protocol of Taringa!, users are only allowed to post links to own-created contents or other contents that don't infringe copyright laws. For example, scanned photographs that are already in the public domain, a linux tutorial, or articles written by themselves. When there are links that infringe copyright laws, they should be removed by the administrators and moderators of the page as it states in Taringa!'s protocol,
The owners of Taringa! alleged that the website worked as an interchange site, so it did not host any file, but at the same time users sometimes posted links that violated copyright. There were also posts with content that had been extracted from other websites or personal blogs, although Taringa! required that every post mentioned its sources. Morever, the owners remarked that Taringa! only showed links and anyone could search specific contents like music or software, in the same way that those links could be searched on Google or Yahoo.
"Sometimes people say that Taringa is a pirate website, but that is not true: In fact, there are people that post pirate content through Taringa. For instance, if I would search only pornography content on Google, then I could state that Google is a porno site. But Google is much more than porno. That is like the Internet works already, in the Net all contents are related, we did not invent this. Therefore, if we closed Taringa, its contents would not disappear, they could be found to download on other websites. We are not responsible for the contents posted by users"
— Matías Botbol, Owner of Taringa!
"Sites like Taringa work neither as discussion forums nor as sites that simply search for contents on the web. Taringa mainly shows posts that include links to contents hosted in other servers and at the same time, this website has a search engine that allows users to find the links of the contents required. Most of those links are protected by copyright and posted or distributed without permission from the authors. Taringa works under the Argentine Law system, and Law protects the copyrighted works like books, music or software, emphasizing the absolute prohibition to reproduce all those contents if the authors have not given their approval previously. Therefore, if Taringa allows users to access to copyrighted material causing that any person may reproduce illegal work, the owners of Taringa are clearly breaking the law and they could be taken to a Court. Taringa should redefine its website in order to the large community of users be able only to share contents previously authorized by their respective owners"
— Alberto Millé, Lawyer, Millé Law's office
In May 2011, the owners of Taringa (Brothers Hernán and Matías Botbol) were accused of assistance to copyright infringement and sentenced to pay $ 200,000 (USD 50,000). The Botbol brothers were also prosecuted for infringing article 72 of the 11.723 Law, which regulates copyright activities in Argentina. This article says that "any person who edits, sells or publishes a copyrighted work without permission from its authors will be sentenced to spend a period of one month to six years in jail".
The Botbol brothers were summoned to delete the posts related with copyrighted material. If those posts were not deleted, they could be arrested. The owners of Taringa! alleged that they cannot determine if the material uploaded by users was breaking copyright rules, due to Taringa! has an average of 20,000 posts a day. They also manifested that they were not able to access to Intellectual Property Office ("Registro Nacional de la Propiedad Intelectual" in Argentina) to know which works are under protection of copyright rules.
In addition, the accused said that on March 23, 2009 the controversial material had been deleted from the website, but "other user uploaded it again on June 19, 2009".
Nevertheless, the court considered that the owners of Taringa! were conscious about the infringements committed and in spite of deleting illegal content, they allowed forbidden material to remain on the website without being removed.
On October, 2011, The National Court of Appeals (Cámara Nacional de Apelaciones en lo Criminal y Correccional) also prosecuted Alberto Nakayama finding him responsible for publishing links that allowed users to download books without permission from their authors. The court also unveiled three precedent rulings that seized Nakayama's assets for $100,000, $200,000 and $300,000 respectively.
The court, formed by Judges Marcelo Lucini and Mario Filozof, described that the prosecuted, as owners of Wiroo S.R.L., subscribed the hosting services of Taringa! (www.taringa.net) offering users "the possibility of sharing and downloading material with no permission from the authors for its publication on the website. Therefore, they helped users to spread the illegal reproduction of the material published".
On the other side, Taringa! published on its website the same note that had been posted on May, 2011, when the prosecuting of Botbol Brothers was confirmed. Once again the owners of Taringa! stated they had not commit any offense. They alleged that the works which they were demanded for "were not hosted on Taringa!, but in Rapidshare, whose servers are located outside Argentina. So the Argentine law should not apply to this issue".
The resolution stated that Nakayama "is the owner (along Matías and Hernán Botbol) of the site www.taringa.net, and all of them allowed material which reproduction had not been authorized by authors to be published on the webpage, although the publications redirected to other Internet site, it could not have been possible unless it was done through Taringa".
"It was demonstrated that works were illegally reproduced uploading them to a webpage without being authorized by their creators", said the ruling.
In January 2012 Taringa! was included by the FBI as one of the websites investigated for piracy and other cybercrimes, as stated in a written report that was part of the prosecution against Megaupload.
On May, 2012, it was announced that the owners of Taringa! (Matías and Hernán Botbol and Alberto Nakayama) will be judged under the charge of infringing copyright law in Argentina. They had been prosecuted for allowing the download of copyrighted legal and computer books through Taringa! website. Article 72 of Argentine copyright Law (which the owners of Taringa! are accused to infringe) punishes with imprisonment from a minimum of one month to a maximum of six years. The trial was finally confirmed in September 2012, being the first time that the responsibility of websites for the illegal downloads made by their users will be discussed through oral proceedings in Argentina.
On October 4, 2012, by deciding to drop the appeal, the site Administrators forced the Federal VI Appealing Chamber to give the handling the case back to First Instance so that this would order Court N° 26.17 to proceed with the trial.
Taringa's approach and solution
In December 2012, the website announced an upgraded system to report content susceptible to copyright infringement. Taringa! uses the "notice and takedown" method which is based on a North American model of Intellectual Property management on the internet, known as Digital Millennium Copyright Act (DMCA). Those procedures were made with the purpose of reaching an agreement with the "Cámara Argentina del Libro" (CAL), the body that regulates books copyright in Argentina.
Finally, in 2013, after having established channels of communication with the owners of Taringa!, the main plaintiffs in the case decided to desist from continuing the lawsuit. In April that same year, Taringa! signed an agreement with some leading intellectual property organizations to make a joint effort to "democratise the circulation of culture commodities online."... "The agreement with Taringa "opened a new phase of development as far as copyright laws are concerned" as it was said after the meeting.
In May 2015, Taringa! was dismissed from a complaint presented by Jorge Luis Borges's widow, María Kodama, the widow and sole heir of the rights of writer Jorge Luis Borges, for the alleged theft of intellectual property. The ruling established that internet companies cannot be held liable a priori for content shared by users across platforms and that there was no malicious intentions on the part of Taringa!
Throughout April 2014, Kodama reported various websites which allegedly facilitated or reproduced unauthorized texts by Jorge Luis Borges on the internet. Finally, the justice made its settlement in line with the jurisprudence of recent cases in Argentina - p.e "Belén Rodriguez and Google" - making the responsibility of internet intermediaries a subjective one.
According to this position, internet intermediary companies can only be considered accountable for any illegal content uploaded by users through their platforms once they are duly notified by the affected owner of a breach of law, and only if, once notified they do not proceed quickly and diligently in order to remove the content and stop infringement.
In 2012 Taringa! launched "T! Solidaridad", a branch of Taringa! dedicated to community service and corporate responsibility. Taringa! users promote charitable causes by raising awareness about donating and volunteering. Users can take action by posting in the category called "Solidaridad", which allows users to post requests and proposals for social action that will help people in need. T! Solidaridad also contributes to these causes by collecting items for the homeless and children’s organizations, as well as organizing blood drives and animal shelters.
Taringa! also published a book in July 2009. This consisted in a compilation of the most valued posts (according to the opininon of users) in the history of the site. The income derived from the book sales were donated to NGO "Un Techo para mi País" ("A Home for my Country").
- "Taringa.net Site Info". Alexa Internet. Retrieved 2014-04-01.
- "Taringa la segunda red social mas visitada de Argentina segun ComScore"
- "Bigger Than Facebook! Foreign Sites That Outshine the Web’s U.S. Stars", by Erin Biba and Lisa Katayama at Wired (magazine), 28 February 2012
- "Taringa! cerró un acuerdo con Akamon para ofrecer juegos sociales", La Capital, 12 April 2012.
- "Taringa! salta al negocio de la música en Internet", La Nación, 17 June 2012
- Taringa, el polémico sitio argentino que crece La Nación, 2008-07-02
- Protocol of the site on Taringa!
- Interview to the creators of Taringa on Revista Debate (archive)
- ¿Es legal lo que hace Taringa? by Alberto Millé, InfoNews, 2009-05-13
- Procesaron a los responsables de Taringa por violar derechos de autor, Diario Perfil, May 9, 2011
- Taringa sufrió un duro revés judicial - ViaRosario.com
- "Taringa: Fue confirmado el procesamiento de los tres responsables", La Voz del Interior, 2011-10-25
- "Taringa, en la mira del FBI por piratería", La Nación, January 21, 2012
- "Los dueños de Taringa! serán llevados a juicio oral", Infobae Profesional, 2012-05-15
- "Creadores de Taringa!, a juicio oral por descargas", La Razón, 2012-05-15
- Ley 11.723 - Régimen Legal de la Propiedad Intelectual Argentina (Spanish)
- "Confirman juicio oral para los dueños de Taringa por las descargas ilegales", Infobae.com, 10 September 2012
- "Taringa aceleara el trámite para su juicio oral", La Nación
- "Taringa! introdujo mejoras en el sistema de denuncias por derecho de autor", Telam, 11 December 2012
- "Caso Taringa!: desistieron los principales querellantes", La Nación
- "Taringa y las entidades de protección intelectual firmaron un acuerdo de trabajo conjunto", Télam, 12 Apr 2013
- , Clarín
- "Taringa! le ganó a María Kodama: se confirmó el sobreseimiento", Infojus Noticias, 6 May 2015
- "Un joven argentino logró regalarle un bajo a Paul McCartney usando Facebook y Taringa", La Gaceta, 12 November 2010
- "Cómo es el libro de Taringa!", Rolling Stone Magazine, 7 July 2009