|Slogan||Inteligencia Colectiva (Collective Intelligence)|
Type of site
|Registration||Free (but limited to new users, being experts or not)|
|Available in||Spanish, English (Socialphy)|
|Launched||Argentina January 2004|
|229 (April 2014[update])|
Taringa! is the largest social network ever created in Latin America.
Taringa! consists of a 27 million registered user base, according with Taringa ´s own metrics who create and share thousands of daily posts on general interest topics such as: Life Hacks, Tutorials, Recipes, News, Sports, Technology, Reviews, Art, and more.
The platform has a presence in every country in the Spanish-speaking world - its main markets are Argentina, Mexico, Spain, Colombia, Chile, Peru and the US Latino community.According to comScore statistics, it is the 4th most popular Latin American Social Network and the second one in traffic only after Facebook.[not in citation given] in Argentina as it receives 75 million unique visitors per month.
Taringa! was one of the first Spanish web "2.0s” in the world, born even before platforms like Facebook and Twitter, bringing the category "social network" onto the scene. It was created on January 11, 2004 (broadcast from the April 14, 2004) by Fernando Sanz (Buenos Aires high school student). In November 2006 it was acquired by the Argentine Alberto Nakayama and Matías Hernán Botbol brothers.
In February 2012 an article by Wired Magazine listed Taringa! as one of the foreign sites that "outshine Facebook" stating "there are still places where an also-ran or a homegrown alternative beats out the global hegemonies".
The company is headquartered in Buenos Aires, Argentina, where there is a team of 40 working in areas such as IT, Product Development, Sales, Marketing and Administration. It is in the process of expanding its business to the US and Silicon Valley and LATAM.
One of Taringa!'s most important aspects is the posts. The users create the content themselves and receive feedback from the community (except new users, being experts or not) in the form of comments, points, recommendations, and favorites. Top-rated content gets featured on a special section of the site called Tops. Posts can be about many different subjects. They can be created with text, images, gifs, videos, and/or links. Within the post section of the website there are a variety of categories, including art, travel, news, computers and technology, etc.
Historically, Taringa’s homepage had a main section of posts which were organized in chronological order, according to the most recent posts, as well secondary sections with Top Posts (the most voted by the community by week, month or year) and Post Highlights (selected using a number of different variables such as visits, comments, favorites, etc).
In June 2014, Taringa! updated its homepage, making not only aesthetic changes but also by developing a new algorithm in order to highlight the best contributions made by the community. By the use of geo-tracking, each country can have its own personalized homepage, according to the most relevant local issues going on at the time. Currently, posts created by users can be seen on the homepage and are ordered in three main sections: biggest highlights, emerging, or the most recent:
- Highlights: posts which continue to be the most commented on, most read, most recommended and which maintain the highest score, over an extended period of time (by week).
- Emerging: posts which have started to gain momentum; they have received a lot of points, visits, comments or recommendations by the community in just a short period of time. These are subjects which start to become “hot-topics” on the website.
- Most Recent: Posts in chronological order of their creation continue to remain on the homepage but maintain relative prominence.
Taringa! has a system of user-created groups that are called "Communities." Communities are the space on Taringa! where users can interact and discourse with other users. There are many different categories within Communities, and within each category are a variety of subcategories. These groups are used to share interests, information, ideas, creative content, and others. When you create a Community, you are the owner and the moderator of that Community. There are more than 80.000 communities created by users in very different kind of subjects, from Android followers to guitar player community.
This section of the site was released with Taringa! v5. In this section users can post quick messages, images, videos, and links. These messages are called "shouts". A user can view all of the shouts and activity from all the users he/she follows in My Taringa!
Along with Xapo’s Bitcoin wallet, a Silicon Valley company founded by Wenceslao Casares, Taringa! was responsible for carrying out the largest integration of Bitcoins in the world to date. The widespread incorporation of the virtual currency was made possible by its use as payment in Taringa!’s Revenue Share program, called “Taringa! Creators”.
By introducing bitcoin to Taringa!’s platform, top content creators can now earn bitcoin through Taringa!’s Revenue Sharing Program, rewarding users who bring quality content to Taringa!
Taringa!’s agreement with Xapo is also designed to give content providers the opportunity to use and share their earned bitcoins within the community. They have the capacity to send tips to one and another and Taringa! itself will facilitate purchases of consumer goods – starting with digitally delivered virtual products such as games.
In April 2012, Taringa! and Akamon, a Spanish online gaming company joined ventures to open Latin America up to social gaming. Similar to Facebook’s relationship with various game production companies, Taringa! and Akamon plan on sharing information to promote both of their strengths. Taringa! provides the users while Akamon provides the games and platform. With over 30 games offered, this was a strategic move for both companies. Users can play the games for free or can subscribe and play Premium versions of the online games.
In 2012 Taringa! also gave birth to Taringa! Musica (Taringa! Music). A part of the website where musicians and bands can upload their music and gather followers. The company ensures that the people uploading the music are the actual artists by asking them to fill out a form with their ID, a form of identification similar to a Social Security Number. Over a thousand bands have already signed up and added music with many more pledging to join and share their albums as well.
All users (with the exception of rookies, who cannot communicate in the users posts) have a certain number of points with which to evaluate collaborations (posts) outside. Each time a user gives points to a post, the author's points will increase, which over time allow the user to receive recognition on the site for creating top quality content.
- Great User: is a special rank that is more difficult to achieve. A user can become a Great User if they make a post that is featured on TV, the radio, or in printed media; they find a serious bug or a system error and report it to Taringa!; or if the user is a member who continually makes great posts and the community agrees that he/she deserve this rank. They have 17 points per day to distribute.
- Full User: has the same privileges as New Full Users. Full Users are those who registered before the release of Taringa 3 (March 2007). They have 12 points to distribute every day.
- New Full User (NFU): New Full Users are those users who registered after the release of Taringa 3. After receiving 50 points on a single post rookie users become New Full Users and can make full use of Taringa!, including commenting and creating posts in the general section. They have 10 points per day that they can give to posts they consider deserving.
- Novato (Rookie): These users are newcomers to the community. Their activity is restricted to posting and commenting under the Rookie section, but their access to the site's content is complete. They do not have points to give. They must make a post that receives at least 50 points before they will graduate to New Full User status.
Restructuring of user ranks
Before January 24, 2012, all of the users, except for Novatos received a determined amount of points per day with which they could award to deserving posts by others.
The following are the ranks:
- Novatos (Newbies): Users who have recently joined the community. Their activity is limited so they are only allowed to post and comment in the Novatos section. They have limited access to all of the content on the site and can't give points. Once they receive more than 50 points they move up from the Novato rank. The past version of Taringa 3 (March 2007) updated users immediately to Full User (but this changed with the advent of V5)
- New Full User: Novatos become New Full users when they obtain 50 points or more with just one post. The New Full Users can use Taringa! in its entirety which includes the ability to create posts which appear on the Home page. They obtain 10 points per day which they can award to “posts” made by other usarios. Before the Taringa 3 version this rank also did not exist. (Currently out of use after the advent of Taringa V5.)
- Full User: have the same privileges as the New Full Users. These members have 12 points per day. (Currently out of use after the advent of Taringa V5.)
- Silver User: these are the users that are between the 51 and 100 T! position. They can give 20 points daily. (Momentarily out of use)
- Gold User: these are the users that are between the 1 and 50 T! position. They can give 30 points daily. (Momentarily out of use)
- Great User: these are the users that are merited the rank for having either reported a bug, had their post be featured in the media, or set a positive example in the community. The only difference from the New Full Users and the Full users are that they are given 17 points per day. (Nolonger in user after the advent of Taringa V5)
- Moderador (Moderators): are in charge of maintaining order, peace and respect in Taringa!, by following the protocol. They have 35 points to give per day. The users are given this rank only after approval by Administrators after they have observed that the user has met certain requirements.
- Desarrollador (Developer): have the same privileges as the Moderators but in addition are responsible for the continual development of the technical material on the site and have access to the source codes. They have 50 points to give daily.
- Oficial: this rank is strictly for famous people.
- Patrocinador (Partner): this rank is exclusively for people who have a paid advertisement in Taringa. At present, each time a user rates a post, the author increases their overall score (“karma”) and with the time they are able to increase their rank. That is to say that the points you can give are not accumulated over time but are refreshed daily.
In the Taringa! V5, the owners released a function called “Karma”. This is what determines your user rank. It’s currently still in Beta
- Troll: karma -1
- Flamer: karma 0
- Inexperto (Untrained): karma 1
- Iniciado (Beginner): karma 2
- Aprendiz (Novice): karma 3
- Amateur: karma 4
- Regular (Medium): karma 5
- Experto (Expert): karma 6
- Avanzado (Avanced): karma 7
- Elite: karma 8
- Silver: karma 9
- Gold: karma 10
- Platinum: karma 11
- Diamond: karma 12
In 2012 Taringa! launched "T! Solidaridad", a branch of Taringa! dedicated to community service and corporate responsibility. Taringa! users promote charitable causes by raising awareness about donating and volunteering. Users can take action by posting in the category called "Solidaridad", which allows users to post requests and proposals for social action that will help people in need. T! Solidaridad also contributes to these causes by collecting items for the homeless and children’s organizations, as well as organizing blood drives and animal shelters.
Taringa! also published a book in July 2009. This consisted in a compilation of the most valued posts (according to the opininon of users) in the history of the site. The income derived from the book sales were donated to NGO "Un Techo para mi País" ("A Home for my Country").
The Responsibility of Internet Intermediaries
Taringa! has been involved in various important debates going on in Latin America concerning the liability of internet intermediaries in relation to the content generated by third parties. The causes in which they were a part of generated a positive precedent for the industry in the region, setting jurisprudence for other causes.
The company faced two lawsuits, one in 2009 and one in 2014. In the first, the main complainant withdrew continuation of the process, the second justice ruled that there was no misconduct on the site. He used favorable arguments for the internet industry as a whole.
In 2009 the Argentine Book Chamber (CAL- Cámara Argentina del Libro) and the juridical publishing houses Astrea, La Ley, Rubinzal and Associates, Ediciones de la Flor SRL, Ediciones La Rocca SRL, SRL Editorial Universidad and Gradi SA (editorial RedUSERS) initiated a penal lawsuit against the administrators of Taringa! for the alleged violation of Law 11.723 of Intellectual Property.
By way of this cause, the publishing houses tried to blame the administrators of Taringa!, as owners of the medium, for being necessary participants in the violation of the Intellectual Property Act; for law books shared by users of Taringa! through links to other sites on the platform.
Finally, in 2013, after having established channels of communication with the owners of Taringa!, the main plaintiffs in the case decided to desist from continuing the lawsuit.
In May 2015, Taringa! was dismissed from a complaint presented by María Kodama, the widow and sole heir of the rights of writer Jorge Luis Borges, for the alleged theft of intellectual property. The ruling established that internet companies cannot be held liable a priori for content shared by users across platforms and that there was no malicious intentions on the part of Taringa!
Throughout April 2014, Kodama reported various websites which allegedly facilitated or reproduced unauthorized texts by Jorge Luis Borges on the internet. Finally, the justice made its settlement in line with the jurisprudence of recent cases in Argentina - “Belen Rodriguez and Google” - making the responsibility of internet intermediaries a subjective one.
According to this position, internet intermediary companies can only be considered accountable for any illegal content uploaded by users through their platforms once they are duly notified by the affected owner of a breach of law, and only if, once notified they do not proceed quickly and diligently in order to remove the content and stop infringement.
- "Taringa.net Site Info". Alexa Internet. Retrieved 2014-04-01.
- "Taringa la segunda red social mas visitada de Argentina segun ComScore"
- "Bigger Than Facebook! Foreign Sites That Outshine the Web’s U.S. Stars", by Erin Biba and Lisa Katayama at Wired (magazine), 28 February 2012
- "Taringa! cerró un acuerdo con Akamon para ofrecer juegos sociales", La Capital, 12 April 2012.
- "Taringa! salta al negocio de la música en Internet", La Nación, 17 June 2012
- "Un joven argentino logró regalarle un bajo a Paul McCartney usando Facebook y Taringa", La Gaceta, 12 November 2010
- "Cómo es el libro de Taringa!", Rolling Stone Magazine, 7 July 2009
- Taringa! website (Spanish)