Tata Sky

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Tata Sky
टाटा स्काई
Joint venture
Industry Satellite television
Founded 2004
Headquarters Mumbai
Area served
India
Key people
Harit Nagpal (MD and CEO)
Products Direct broadcast satellite, pay television, pay-per-view
Owner Tata Sons (60%)[1]
21st Century Fox (30%)
Temasek Holdings (10%)
Website TataSky
TataSky+HD
My TataSky

Tata Sky is a direct broadcast satellite television provider in India, using MPEG-4 digital compression technology, transmitting using INSAT-4A and GSAT-10 satellite.[2] Incorporated in 2004, Tata Sky is a Joint venture between the Tata Group and 21st Century Fox.

Its primary competitors in satellite television and other DTH service providers are – Airtel Digital TV, Dish TV, Sun Direct, Reliance Digital TV, DD Free Dish and Videocon D2H.

It currently offers 415 SD channels and 74 HD channels and services along with other many active services. Tata Sky has entered into an agreement with French firm Technicolor to supply 4K set top boxes from early 2015.[3]

History[edit]

Tata Sky is an equity strategic alliance in the nature of joint venture between the Tata Group and 21st Century Fox, which own 70% and 20% stake respectively.[4] In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. Tata Sky was incorporated in 2004, but launched services on 8 August 2006.[5]

STAR’s parent company, 21st Century Fox, owns an International group of DTH businesses that include Sky Italia in Italy and Sky in United Kingdom. The company uses the Sky brand owned by British Sky Broadcasting.[6]

On 9 January 2015, Tata Sky became the first Indian DTH operator to offer 4K set-top-boxes to its consumers.[7][8][9][10]

Satellite[edit]

Tata Sky was the second operator to launch DTH or direct-to-home services in 2006. At that time, the company decided to use an ISRO satellite. In 2005, Tata Sky signed a contract with ISRO for provision of satellite space on the INSAT-4A satellite. In 2007, one year after the launch of the DTH player, Tata Sky asked for more space to increase the number of channels they telecast. The extra space was promised in 2009 on the GSAT-10 satellite, a then to be launched satellite inducted into the INSAT system. The GSAT-10 was launched in September 2012, but Tata Sky has not utilized the transponders till today. [11]

Awards and Accolades[edit]

ISO 27001: 2005 accreditation - In March 2009, Tata Sky became the first Indian direct-to-home (DTH) service provider to be awarded the ISO 27001:2005 accreditation, the benchmark for information security.[12] ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS).

Awards[edit]

Year Award Category
2013 Yahoo Big Idea Chair Award[13] Best use of Mobile Advertising
2013 ET Brand Equity Product of the Year – Tata Sky + HD
2012 ET Brand Equity Best DTH brand
2009–2010 Superbrands Council[14] Superbrand

See also[edit]

References[edit]

  1. ^ R. Ravikumar (2013-08-14). "Tata Sky to invest Rs 1,000 cr for tech upgrade | Business Line". Thehindubusinessline.com. Retrieved 2016-10-28. 
  2. ^ "Tata Sky on Insat 4A". LyngSat. Retrieved 10 August 2008. 
  3. ^ By PTI (2014-07-04). "TataSky to start 4K ultra HD beaming from next year - The Economic Times". Economictimes.indiatimes.com. Retrieved 2016-10-28. 
  4. ^ "Tata Sky - Tata companies - Tata group". Tata.com. Retrieved 2016-10-28. 
  5. ^ "TataSky to offer all channels and services free to all active users for 2 weeks on account of 10th Anniversary celebrations". Telecomtalk.info. 2016-08-05. Retrieved 2016-10-28. 
  6. ^ "About Tata Sky DTH (India), its DTH services, DTH channels & DTH packages on offer". Tatasky.com. Retrieved 2016-10-28. 
  7. ^ "Tata Sky New Connection & TataSky Packages, Offers @BookMyDTH". Bookmydth.com. Retrieved 2016-10-28. 
  8. ^ "TataSky launches country's first 4K set-top box". The Hindu. 2015-01-10. Retrieved 2016-10-28. 
  9. ^ Sun, 11 Jan 2015-08:47pm , Mumbai , PTI (2015-01-11). "Tata Sky launches India's first 4K set-top box with UHD capability | Latest News & Updates at Daily News & Analysis". Dnaindia.com. Retrieved 2016-10-28. 
  10. ^ "Tata Sky launches 4K UHD set-top in India, will cost Rs 6400 for new users – Tech2". Tech.firstpost.com. 2015-01-12. Retrieved 2016-10-28. 
  11. ^ "We might have to go legal against ISRO: Harit Nagpal | Business Standard News". Business-standard.com. 2013-06-18. Retrieved 2016-10-28. 
  12. ^ "Tata Sky gets ISO 27001:2005 - BUSINESS". The Hindu. 2009-03-21. Retrieved 2016-10-28. 
  13. ^ "IBS wins Yahoo Big Idea Chair 2013 | Advertising | Campaign India". Campaignindia.in. Retrieved 2016-10-28. 
  14. ^ http://www.superbrandsindia.com/images/brand_pdf/consumer_3rd_edition/Tata%20Sky.pdf

External links[edit]